Casey Petrusawich

Denver

Summary

Project Manager with over four years of experience helping businesses build high-impact marketing strategies. Specialized in project oversight, team management, marketing content strategy and campaign optimization.

Overview

years of professional experience

Work History

[Project Manager /Digital Marketing Strategist

Heeler Marketing

Oklahoma City

10.2022 - Current

Manage project timelines and deliverables for multiple client projects spanning various industries.
Lead cross-departmental teams (copy, design, development) to develop and execute digital strategies aligned with overall objectives.
Serve as main client contact, maintaining strong relationships through consistent communication and performance reporting.
Direct client onboarding and discovery processes.
Build and manage social media content calendars and blog workflows, overseeing copy and creative output.
Coordinate photo and video shoots with creative teams and partners.
Oversee and assist Web/SEO teams on website development projects.
Plan, execute, and optimize Meta ads campaigns to increase engagement, website traffic, brand awareness, etc.
Successfully increased physician bookings for a healthcare client from 50% to fully booked schedules within three months by implementing a multi-channel strategy utilizing web/SEO, social media, and targeted ad campaigns.
Analyze campaign metrics, translating data into actionable insights and strategic recommendations.

Client Services / Digital Content Fellow

Saxum

Oklahoma City

01.2022 - 07.2022

Supported client service department on five high-profile accounts spanning multiple industries.
Produced press releases and supported media relations team in pitching proactive stories.
Developed copy for daily radio segments as part of a larger paid media campaign.
Created project deliverables for internal teams.
Coordinated daily project management tasks, including agendas, notes, reports, and recaps.

Marketing and Public Relations Intern

Raintree Systems Inc.

Remote

01.2021 - 07.2021

Developed and presented a crisis management plan to Executive Leadership. Emphasized the need for effective crisis response strategies.
Researched and proposed updates for the company’s online presence to ensure brand and message consistency.
Standardized public company profiles and product profiles.
Proposed the development of a social media policy.

Education

Bachelor of Arts - Public Relations

University of Oklahoma

Norman, OK

05-2021

Skills

Project management
Digital marketing strategy
Workflow optimization
Campaign management
Project timeline and deliverable tracking
Data analysis

Strategic planning
Social media strategy
Content development and copywriting
Creative and critical thinking
Team oversight

Timeline