CARRIE SOLBERG
Louisville
Summary
Dynamic marketing operations leader with a proven track record at CROCS, INC., driving global initiatives and enhancing workflows. Expert in Airtable and cross-functional collaboration, I excel in delivering impactful marketing strategies and achieving operational excellence. Passionate about fostering team alignment and executing high-stakes projects that elevate brand presence.
Overview
19
19
years of professional experience
Work History
Manager, Marketing Operations
CROCS, INC.
Broomfield
2023.05 - Current
- Lead end-to-end operational planning and execution for multiple integrated global marketing initiatives across GTM, Brand, and Purpose, aligning regional and global teams to executive-level milestones.
- Own and continuously evolve the Seasonal Global Marketing operating model, partnering with Marketing VPs, Directors, and Product Development leaders to improve cross-functional workflows, governance, and speed-to-market.
- Drive quarterly Global Market Launch planning, delivering executive-ready toolkits, thematic narratives, and regional communications to enable consistent execution across markets.
- Serve as a central point of operational leadership, ensuring clarity of roles, timelines, dependencies, and expectations across highly matrixed teams.
- Promoted to Manager of Marketing Operations within 9 months based on performance, leadership, and operational impact.
- Designed and implemented a custom Airtable marketing operations system, replacing Workfront to better support planning, visibility, intake, and execution at scale.
Freelance Project Manager / Project Leader
Freelance
Minneapolis
2019.05 - 2023.05
- Led planning, execution, and delivery of integrated marketing initiatives across national brands, agencies, and internal client teams.
- Developed scopes of work, timelines, budgets, and resourcing plans to ensure efficient, on-time delivery of complex programs.
- Selected Engagements:
- L’OR Coffee + Adyen (MONO): Directed execution and delivery of national product launch assets across channels.
- LifeSpace Communities (MONO): Led production and trafficking of direct mail campaigns for 15 senior living locations, ensuring consistency and compliance.
- Polaris ORV (SixSpeed): Built SOWs, budgets, timelines, and staffing models for 15+ regional experiential events.
- Keurig (Fuss Marketing): Designed and ran an internal strategic incentive program, managing web development, merchandise, and fulfillment.
- Freelance Account Supervisor (Agency – MONO)
- Walmart: Led integrated 2019 Grocery Pickup & Delivery campaign across paid, owned, earned, and UGC channels; supported live-action production in Los Angeles.
- Target: Served as primary operational lead for agency-client communications and execution of Q3 2020 “At Home” cross-category campaign and 2021 Easter campaign during COVID, managing remote production workflows.
Project Manager
Latitude
Minneapolis
2018.01 - 2019.01
- Managed timelines, budgets, agency fees, and creative workflows from briefing through delivery for high-visibility retail and experiential programs.
- Supported Reebok/Adidas retail displays and celebrity launch events, including the 2018 NHL All-Star Game / Adidas Partnership VIP and consumer experiences.
- Played a key role in building and formalizing the agency’s Project Management function, establishing foundational processes and best practices.
Account Supervisor
Periscope
Minneapolis
2016.01 - 2017.01
- Oversaw integrated campaign execution across digital, broadcast, radio, POS, and events for national brands.
- Toro: Managed and trafficked digital, TV, and radio executions; supported SEO/SEM and PR initiatives.
- Arctic Cat: Led bi-monthly promotional programming across channels; managed 1 direct report.
Senior Marketing Specialist, Events
Polaris Industries
Medina
2014.01 - 2016.01
- Led experiential marketing strategy, execution, and lead generation for 50+ national and local events against a multi-million-dollar budget.
- Executed dealer shows, demos, Sturgis and Daytona Bike Weeks, and large-scale consumer events.
- Launched the NHRA Victory Racing Team and corresponding integrated marketing campaign, managing all brand and partner relationships.
Senior Account Executive
The Integer Group
Lakewood
2007.01 - 2014.01
- Led integrated brand programs across TV, OOH, retail, experiential, distributor communications, and digital.
- Spearheaded the first Blue Moon sweepstakes and UGC programs, supporting brand engagement and growth.
- Managed award-winning renovation and relaunch of the Blue Moon / Sandlot Brewery, reinforcing craft beer positioning.
- Served as Contract Associate Brand Manager for MillerCoors during client leave (Chicago, 2011–2012).
Education
B.S. - Marketing
Iowa State University
Ames, IA2006-08
Skills
- Airtable
- Workfront
- Asana
- Mondaycom
- Workamajig
- Harvest
- Squarespace
- Microsoft Office
- Keynote
- Figma
Websites
Optional - Recommendations
- Add a 2–3 line Professional Summary at the top positioning you as a Senior Marketing Operations leader.
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- Draft a custom cover letter to go with this application.
Timeline
Manager, Marketing Operations
CROCS, INC.
2023.05 - Current
Freelance Project Manager / Project Leader
Freelance
2019.05 - 2023.05
Project Manager
Latitude
2018.01 - 2019.01
Account Supervisor
Periscope
2016.01 - 2017.01
Senior Marketing Specialist, Events
Polaris Industries
2014.01 - 2016.01
Senior Account Executive
The Integer Group
2007.01 - 2014.01
B.S. - Marketing
Iowa State University