Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Carolina Ruiz Tovar

Bogotá,DC

Summary

Innovative and forward-thinking Marketing Manager with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding B2B and B2C environments. Accomplished in driving competitive growth and consistently achieving targets.

Overview

14
14
years of professional experience

Work History

Marketing & Communications Manager Andina, CA&C

Alfa Laval
04.2016 - 12.2022
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Launched successful digital marketing campaigns that achieved goals for lead generation.
  • Improved customer engagement through the creation and management of social media content and strategies.
  • Collaborated with cross-functional teams to create cohesive messaging across all marketing materials, ensuring consistency in brand voice and tone.
  • Managed marketing budgets and resources effectively, ensuring maximum return on investment for all initiatives.
  • Streamlined internal communications processes, resulting in increased efficiency and collaboration among team members.

Marketing Manager

Emerson Electric
02.2012 - 02.2014
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Conducted competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Marketing Coordinator

Probe & Test Trading
01.2011 - 01.2012
  • Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Planned and executed internal and external marketing events.

Marketing Analyst

General Electric Company
11.2008 - 01.2010
  • Coordinated trade show appearances to maximize brand exposure while maintaining a professional image consistent with company values.
  • Organized customer seminars.
  • Customized communication material coming from headquarters.

Education

Diploma - Senior Management Marketing

MDA LATAM University
Bogotá, Colombia
12.2020

Master of Science - Marketing

Universidad De Los Andes
Bogotá, Colombia
04.2011

Bachelor of Science - Economics

Pontificia Universidad Javeriana
Bogotá, Colombia
06.2000

Skills

  • Strategic Planning
  • Marketing Plan Development
  • Marketing Analytics
  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Trade Show Management
  • Content Creation
  • Market Research
  • Budgeting and Allocation
  • Internal Communications

Accomplishments

Delivered marketing leads that converted to orders for 2.7M€ in 2022.

Languages

Spanish
Native language
English
Proficient
C2
Portuguese
Upper intermediate
B2

Timeline

Marketing & Communications Manager Andina, CA&C

Alfa Laval
04.2016 - 12.2022

Marketing Manager

Emerson Electric
02.2012 - 02.2014

Marketing Coordinator

Probe & Test Trading
01.2011 - 01.2012

Marketing Analyst

General Electric Company
11.2008 - 01.2010

Diploma - Senior Management Marketing

MDA LATAM University

Master of Science - Marketing

Universidad De Los Andes

Bachelor of Science - Economics

Pontificia Universidad Javeriana

Similar Profiles

CREATE PROFILE
Carolina Ruiz Tovar