Carolina Calderón

• Analyzing customer and market data to identify trends, preferences, and behavior patterns.
• Manage and maintain Veeva CRM databases, ensuring data accuracy and integrity.
• Collaborate with cross-functional teams to define key performance metrics and KPIs for sales initiatives.
• Collaborate with sales teams to provide training, support, and guidance on CRM usage and best practices.
• Extraction and transformation of data from SISPRO Cubes for analysis and internal reports, as well as the monthly SISMED price report to the Ministry of Health

Achievements:

• Automated reporting across the dashboard for optimal visualization of results and market behavior.
• Implemented the segmentation and targeting project by potential and adoption of the medical panel
• Generate standardized reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of sales initiatives for Mexico, Colombia, Peru y Ecuador.

• Analyze sales data and trends to identify opportunities for revenue growth and improvement in sales processes.
• Develop and maintain sales dashboards and reports to track performance against targets and goals.
• Improved demand forecast for multiple distribution channels based on previous sales and consumption.

Achievements:

• Participated in sales and operations meetings to assess performance and forecast and formulate necessary corrective actions, decrease back order by 90%.
• Generated daily reports of sales performance

• Responsible for closing for sales, headcount, P&L, data quality in systems with adequate controls in place.
• Ensure business reports are created on-time and with accuracy, in compliance with the reporting calendar issued by Corporate;
• Operate as the interface between local finance team and Global BA&C team in the communication of detailed guidelines, key milestones and the launch of budget and forecasting cycle for local finance and business teams
• Coordinate with Business managers the cost forecast: run of scenarios based on Global guidelines and ambitions, prepare the reviews with regional finance teams, ensure consistency of information and data, identify risks and opportunities
• Product Master Database Administration.
• Provide ad-hoc analysis, leveraging finance network and available information.

Achievements:

• Automation of reports achieving optimization of times in generating them and meeting deadlines.

• Analyzed sales data to forecast future demand trends accurately, aiding in efficient inventory planning decisions.
• Facilitated promotional events to increase product visibility and attract potential customers.
• Worked closely with shift manager to solve problems and handle customer concerns.
• Collaborated with cross-functional teams to ensure smooth execution of marketing campaigns and initiatives.
• Maintained strong vendor relations to effectively handle challenging events demands.
• Coordinated with coworkers to help customers, achieving efficient operations and high customer satisfaction.

• Analyzed third-party data and investigated new growth opportunities.
• Initiated market research studies and analyzed findings.
• Implemented data cleansing processes to maintain high-quality records within databases.
• Distribution and control of medical samples and promotional material

Achievements:

• Structured and developed the market intelligence area.

• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Supported sales team by providing actionable intelligence on target markets and potential clients.
• Used various market research tools to gather, analyze and interpret data.
• Tracked key performance indicators to measure success of campaigns.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Achievements:

• Assisted in the design of user-friendly front-end interfaces for database management systems.