

Marketing and Business professional with a postgraduate specialization in Senior Management and more than 12 years of experience in the motorcycle industry, leading commercial operations in B2B and B2C environments. Strong background in sales leadership, channel development, strategic planning, negotiation, and team development. Proven ability to drive sustainable growth and optimize dealer networks.
Managed 12 distributors and 50 showrooms across Colombia
Led commercial teams of 50 sales advisors
Responsible for $1B COP in sales performance targets
Developed 500 commercial professionals through training programs
Achieved NPS >65% in aftersales service quality
Expert in Joint Business Planning and dealer performance management