Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, I’m

CARLOS HERRERA

Miami,FL

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

15
years of professional experience

Work History

Ma G Nation

CEO
09.2023 - Current

Job overview

  • Managed partnerships and strategic business relationships with DSPS, social media partners, other record labels, distribution partners.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Managed financial, operational and human resources to optimize business performance.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

VIBRAS LAB

PROJECT MANAGER - DAY TO DAY
01.2019 - 09.2023

Job overview

  • Jowell y Randy, Zion y Lennox, La Gabi, Ben Carrillo, Jiggy Drama
  • Coordinated and organized tours or hired touring companies to arrange concert dates, venues and accommodations for longer tours.
  • Identified plans and resources required to meet project goals and objectives.
  • Planned, designed, and scheduled phases for large projects.
  • Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
  • Provided detailed project status updates to artist, record labels and executive management.
  • Negotiated and managed third-party contracts related to project deliverables.
  • Developed and implemented project plans and budgets to ensure successful execution.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

J BALVIN VIBRAS TOUR

MERCH REP
09.2018 - 12.2018

Job overview

  • Helped meet changing demands by recommending improvements to business systems or procedures.
  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
  • Created and managed project plans, timelines and budgets.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Supported creation of detailed, technical financial models to value potential acquisition targets.
  • Frequently inspected production area to verify proper equipment operation.
  • Developed effective improvement plans in alignment with goals and specifications.
  • Conducted and maintained inventory and set up retail displays to attract guest attention resulting in increased sales.

AV GANADERIA

GENERAL MANAGER
01.2017 - 01.2018

Job overview

  • Drove month-over- month business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Developed and implemented strategies to increase sales and profitability.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Assisted in recruiting, hiring and training of team members.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Reduced operational risks while organizing data to forecast performance trends.

COMERCIALIZADORA INDUCASCOS

INTERNATIONAL PURCHASE EXECUTIVE
01.2014 - 01.2016

Job overview

  • Negotiated with vendors to procure best prices and quickest service for equipment and supplies.
  • Consulted and advised department heads on goods, services and supply decisions.
  • Managed and maintained long-term relationships with china suppliers and other different countries.
  • Developed and managed 1 million dollars budget for purchasing department.
  • Managed staff, interviewed new hires and conducted performance evaluations for staff of 10 people.
  • Placed purchase orders with suppliers for helmets and raw materials for local production by forecast and production schedule.
  • Assessed quality standards and encouraged suppliers to integrate standards with company objectives.
  • Reviewed bid proposals and negotiated contracts within budgetary limitations and scope of authority.
  • Worked closely with suppliers for service level agreement compliance and effective logistics support.
  • Directed preparation of purchase orders or bid requests to meet material needs for production operations.

COMERCIALIZADORA INDUCASCOS

INTERNATIONAL SALES EXECUTIVE
01.2012 - 01.2014

Job overview

  • Developed relationships with clients and potential clients to improve business growth.
  • Resolved issues escalated by purchase departments to satisfy customers and increase confidence in quality and price suggestion.
  • Traveled in LATAM to reach customers in international markets.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Achieved or exceeded company-defined sales quotas.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Contributed to team objectives in fast-paced environment.
  • Contributed to event marketing, sales and brand promotion.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

FOOD CONCEPTS ICE

INTERNSHIP
05.2009 - 11.2009

Job overview

  • Developed effective improvement plans in alignment with goals and specifications.
  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of goods.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.
  • Frequently inspected production area to verify proper equipment operation.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Built customer loyalty and retention by delivering excellent shopping experiences.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Tracked orders and notified customers of status or potential delays.
  • Maintained excellent working relationships with customers by efficiently responding to inquiries and complaints.
  • Managed loading, unloading, movement, and sorting of supplies to keep deliveries on schedule.

Education

UNIVERSIDAD EAFIT
Medellin, Colombia

BACHELOR'S DEGREE IN INTERNATIONAL BUSINESS
12.2010

Skills

  • Excellent time management and personal organization
  • Strong communication and negotiation skills
  • Leadership
  • Financial skills
  • Supply Chain Management
  • Sales expertise
  • Budget coordination
  • Problem Resolution
  • Budget Administration
  • Cost analysis and savings
  • Purchasing
  • Bilingual
  • Quality Management
  • Project Management
  • Contract Negotiations

Languages

Spanish
Native language
Spanish
Proficient
C2
English
Proficient
C2
Italian
Elementary
A2

Timeline

CEO

Ma G Nation
09.2023 - Current

PROJECT MANAGER - DAY TO DAY

VIBRAS LAB
01.2019 - 09.2023

MERCH REP

J BALVIN VIBRAS TOUR
09.2018 - 12.2018

GENERAL MANAGER

AV GANADERIA
01.2017 - 01.2018

INTERNATIONAL PURCHASE EXECUTIVE

COMERCIALIZADORA INDUCASCOS
01.2014 - 01.2016

INTERNATIONAL SALES EXECUTIVE

COMERCIALIZADORA INDUCASCOS
01.2012 - 01.2014

INTERNSHIP

FOOD CONCEPTS ICE
05.2009 - 11.2009

UNIVERSIDAD EAFIT

BACHELOR'S DEGREE IN INTERNATIONAL BUSINESS

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CARLOS HERRERA