Carlos Carela

Managed high-volume publications on several automotive CMS platforms, including DealerOn and Auto Go.
Validated SEO-driven dynamic content generated by Dalmatian, ensuring optimal structure and links.
Reviewed HTML and CSS implementation prior to publishing, maintaining high standards for quality.
Developed custom layouts using HTML, CSS, and Bootstrap as required for specific projects.
Achieved creation and optimization of over 1,000 pages monthly across various platforms.
Published content while adhering to SEO best practices for maximum visibility.
Collaborated with team members to refine content strategies based on performance analytics.
Streamlined validation processes to enhance efficiency in content publishing workflows.

Company Overview: BACK SUPPORT SYSTEMS DEVELOPS ORTHOPEDIC, PATENTED, HEALING PILLOWS, AND WEDGES THAT ENHANCE THE QUALITY OF LIFE OF ITS USERS

• Engagement and brand identity improvements through the use of infographics and video product infomercials
• Prioritized and filed customer feedback to drive website improvements and digital product development
• Improved order processing and reduced daily tasks by 100% by bringing all sales channels, websites, microsites, and marketplaces into a centralized system where orders can be run and shipped
• Worked with management and other key contributors and stakeholders to evaluate and prioritize opportunities and develop a proper product strategy
• Increased conversion rate of Amazon.com product detail pages up to 300% through the use of video infomercials and critical thinking when presenting product benefits and features
• Implementated online marketing campaigns, affiliate, social, SEO, and PPC
• BACK SUPPORT SYSTEMS DEVELOPS ORTHOPEDIC, PATENTED, HEALING PILLOWS, AND WEDGES THAT ENHANCE THE QUALITY OF LIFE OF ITS USERS

Company Overview: SOUTH BEACH SKIN SOLUTIONS IS LIKE THE NAME SAYS, THIS COMPANY IS ABOUT PROVIDING PEOPLE WITH SOLUTIONS FOR THEIR SPECIAL SKIN CARE NEEDS

• Established the plan for the company's online retail strategy
• Creation of website layout and appearance
• Formulated an online marketing strategy and tactics to achieve revenue targets and performance metrics
• Oversaw and managed marketing campaigns across multiple channels (SEM, SEO, email, social, affiliate) to increase sales by driving traffic and improving conversion rates
• Oversaw all database marketing, CRM, loyalty, retention, reactivation, and website personalization efforts
• Putting into action and fine-tuning the newly added functionalities in the system
• Identified and resolved technical issues for South Beach Skin Solutions, ensuring seamless daily operations
• Led a successful migration to a new server, enhancing system stability and performance
• Developed and implemented impactful marketing strategies, including PPC and email campaigns, boosting brand visibility and lead generation
• Collaborated on PDP enhancements, resulting in a significant increase in conversion rates and improved user experience
• Contributed to the design of the website, ensuring an appealing and functional interface aligned with brand goals
• Actively maintained and optimized the website, implementing updates for optimal performance
• Collaborated on the implementation of effective SEO practices, improving the site's ranking in relevant search results
• SOUTH BEACH SKIN SOLUTIONS IS LIKE THE NAME SAYS, THIS COMPANY IS ABOUT PROVIDING PEOPLE WITH SOLUTIONS FOR THEIR SPECIAL SKIN CARE NEEDS

Company Overview: PET SUPPORT SYSTEMS IS A COMPANY THAT SPECIALIZES IN MAKING ORTHOPEDIC DOG BEDS

• THEY USE HIGH-QUALITY MEMORY FOAM DESIGNED TO PROVIDE COMFORT
• Diagnosed and resolved technical issues within Pet Support Systems' existing infrastructure
• Creation of website layout and appearance
• Implemented preventative measures to ensure system uptime and performance
• Planned and executed the migration of Pet Support Systems' website to the Shopify platform
• Created an appealing and professional website design that reflects Pet Support Systems' brand
• Provided ongoing technical support to the Pet Support Systems team to resolve any issues that arise
• PET SUPPORT SYSTEMS IS A COMPANY THAT SPECIALIZES IN MAKING ORTHOPEDIC DOG BEDS
• THEY USE HIGH-QUALITY MEMORY FOAM DESIGNED TO PROVIDE COMFORT

• Company Overview: UOMA BEAUTY IS A CRUELTY-FREE BEAUTY BRAND KNOWN FOR ITS INNOVATION AND COMMITMENT TO REINVENTING LUXURY COSMETICS
• Assisting with the conceptualization, design, and development of landing pages
• Developing responsive Shopify HP, PDPs, and PLPs with CSS, HTML, JavaScript & Liquid
• Shopify App Development for internal App and customization of product quizzes that help customers identify their skin types in order to help them with product selection and purchase
• Responsible for managing backend systems, web apps, and microsites
• Providing management and investors KPI analysis reports
• UOMA BEAUTY IS A CRUELTY-FREE BEAUTY BRAND KNOWN FOR ITS INNOVATION AND COMMITMENT TO REINVENTING LUXURY COSMETICS