Brittany Franklin

• Manage and execute social media strategy across Instagram and Facebook, achieving 400%+ growth in engagement and consistent audience expansion
• Plan and launch marketing campaigns including luxury giveaways, influencer collaborations, and seasonal promotional series
• Support event marketing and execution, contributing to increased attendance and sold-out entertainment events
• Coordinate influencer partnerships and branded content to expand reach and elevate brand presence
• Design and produce digital and print marketing materials, including signage, promotional assets, and branded collateral
• Oversee charitable donation initiatives from request to fulfillment, including event representation and brand alignment
• Monitor and respond to guest feedback through Medallia, improving guest satisfaction and recovery efforts
• Collaborate with internal teams and external vendors to ensure seamless campaign and event execution

Additional Contributions & Leadership:

• Act as primary social media lead, managing strategy, content, and performance tracking
• Stepped in to support promotions management and execution during departmental gaps
• Train and support new team members in marketing and event coordination
• Manage multiple projects simultaneously, from concept through execution

• Directed daily operations including scheduling, vendor coordination, and crew management
• Managed communication between homeowners, insurance companies, and internal teams to ensure smooth project execution
• Handled insurance claims using Xactimate, negotiating with adjusters to maximize claim outcomes
• Oversaw project timelines from start to finish, ensuring efficiency and quality control
• Managed financial coordination including crew payments and job-related expenses
• Built strong client relationships, contributing to a loyal and expanding customer base
• Supported business growth through marketing initiatives including print design, branded materials, and community outreach

Key Impact:

• Contributed to operational growth and efficiency leading to the company’s successful transition/sale in 2024

• Sold specialized DNA testing services through inbound and follow-up sales calls
• Maintained a strong close rate by educating customers and building trust
• Created and executed email marketing campaigns that increased product sales