Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Blake Penner

Denver

Summary

Dynamic Sales Operations Manager with a proven track record at SQUIRE Technologies, enhancing sales efficiency and user satisfaction through strategic Salesforce optimizations. Skilled in system integration and vendor negotiation, I excel at aligning technology with business goals while fostering collaboration across teams. Passionate about driving results and maximizing ROI in sales operations.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sales Operations Manager

SQUIRE Technologies
Denver
10.2024 - Current
  • Manage SQUIRE’s Salesforce instance and related processes to improve sales efficiency, forecast accuracy, and rep productivity; serve as the first line of support for all system fixes, enhancements, and user questions
  • Design and implement custom Flows, validation rules, and automation to streamline manual tasks and optimize pipeline movement
  • Lead cross-functional initiatives in collaboration with C-Suite stakeholders to align sales systems with business priorities and strategic goals
  • Partner closely with Sales Managers, Finance, and Customer Success to align processes, reporting, and systems to business needs
  • Oversee third-party tools including Chili Piper, Salesloft, Marketo, and DocuSign, ensuring seamless integration and performance
  • Own the evaluation, renewal, and negotiation of sales and marketing tech stack contracts to maximize ROI and cost efficiency
  • Deliver training and support to sales teams to improve adoption and effectiveness of Salesforce and sales tools

Senior Salesforce Administrator / Product Manager

Trimble
Westminster
03.2022 - 10.2024
  • Led Salesforce strategy and support for Trimble Construction and SITECH Partner network
  • Owned all onboarding, support, and enhancement efforts, improving system reliability and user satisfaction
  • Partnered with sales and marketing teams to deliver scalable solutions and continuous improvements
  • Communicated technical concepts clearly to non-technical stakeholders to guide decision-making

Salesforce Business Systems Analyst

GitHub
Denver
06.2021 - 03.2022
  • Collaborated with GTM teams to prioritize Salesforce enhancements aligned with business goals
  • Executed configuration and development: custom fields, page layouts, reports, flows, and validations

Salesforce Product Delivery Manager

Adobe
Denver
05.2018 - 05.2021
  • Supported internal sales operations team with quoting and contracting workflows for Marketo
  • Bridged technical and business teams to align Salesforce capabilities with operational needs

Application Consultant

Pearson VUE
Chicago
05.2017 - 05.2018
  • Advised clients on best practices for test development tools including ExamDeveloper
  • Conducted analysis and data migrations to support adoption of Pearson VUE's systems

Education

B.S. - Informatics with Business Cognate, Business Marketing

Indiana University
Bloomington, IN
01.2016

Skills

  • Salesforce administration
  • Sales reporting and analytics
  • System integration and optimization
  • Sales technology management
  • Vendor negotiation
  • SQL proficiency

Certification

  • Salesforce Certified Administrator (SCA)
  • Salesforce Object Query Language (SOQL)

Timeline

Sales Operations Manager

SQUIRE Technologies
10.2024 - Current

Senior Salesforce Administrator / Product Manager

Trimble
03.2022 - 10.2024

Salesforce Business Systems Analyst

GitHub
06.2021 - 03.2022

Salesforce Product Delivery Manager

Adobe
05.2018 - 05.2021

Application Consultant

Pearson VUE
05.2017 - 05.2018

B.S. - Informatics with Business Cognate, Business Marketing

Indiana University

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