Blake Penner
Denver
Summary
Dynamic Sales Operations Manager with a proven track record at SQUIRE Technologies, enhancing sales efficiency and user satisfaction through strategic Salesforce optimizations. Skilled in system integration and vendor negotiation, I excel at aligning technology with business goals while fostering collaboration across teams. Passionate about driving results and maximizing ROI in sales operations.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Operations Manager
SQUIRE Technologies
Denver
2024.10 - Current
- Manage SQUIRE’s Salesforce instance and related processes to improve sales efficiency, forecast accuracy, and rep productivity; serve as the first line of support for all system fixes, enhancements, and user questions
- Design and implement custom Flows, validation rules, and automation to streamline manual tasks and optimize pipeline movement
- Lead cross-functional initiatives in collaboration with C-Suite stakeholders to align sales systems with business priorities and strategic goals
- Partner closely with Sales Managers, Finance, and Customer Success to align processes, reporting, and systems to business needs
- Oversee third-party tools including Chili Piper, Salesloft, Marketo, and DocuSign, ensuring seamless integration and performance
- Own the evaluation, renewal, and negotiation of sales and marketing tech stack contracts to maximize ROI and cost efficiency
- Deliver training and support to sales teams to improve adoption and effectiveness of Salesforce and sales tools
Senior Salesforce Administrator / Product Manager
Trimble
Westminster
2022.03 - 2024.10
- Led Salesforce strategy and support for Trimble Construction and SITECH Partner network
- Owned all onboarding, support, and enhancement efforts, improving system reliability and user satisfaction
- Partnered with sales and marketing teams to deliver scalable solutions and continuous improvements
- Communicated technical concepts clearly to non-technical stakeholders to guide decision-making
Salesforce Business Systems Analyst
GitHub
Denver
2021.06 - 2022.03
- Collaborated with GTM teams to prioritize Salesforce enhancements aligned with business goals
- Executed configuration and development: custom fields, page layouts, reports, flows, and validations
Salesforce Product Delivery Manager
Adobe
Denver
2018.05 - 2021.05
- Supported internal sales operations team with quoting and contracting workflows for Marketo
- Bridged technical and business teams to align Salesforce capabilities with operational needs
Application Consultant
Pearson VUE
Chicago
2017.05 - 2018.05
- Advised clients on best practices for test development tools including ExamDeveloper
- Conducted analysis and data migrations to support adoption of Pearson VUE's systems
Education
B.S. - Informatics with Business Cognate, Business Marketing
Indiana University
Bloomington, IN01.2016
Skills
- Salesforce administration
- Sales reporting and analytics
- System integration and optimization
- Sales technology management
- Vendor negotiation
- SQL proficiency
Certification
- Salesforce Certified Administrator (SCA)
- Salesforce Object Query Language (SOQL)
Timeline
Sales Operations Manager
SQUIRE Technologies
2024.10 - Current
Senior Salesforce Administrator / Product Manager
Trimble
2022.03 - 2024.10
Salesforce Business Systems Analyst
GitHub
2021.06 - 2022.03
Salesforce Product Delivery Manager
Adobe
2018.05 - 2021.05
Application Consultant
Pearson VUE
2017.05 - 2018.05
B.S. - Informatics with Business Cognate, Business Marketing
Indiana University