Blair Hogan

• Work with CEO and President to create and pitch brand influencer campaigns to relaunch digital and social media campaigns.

• Identify, call and email national consumer brands daily to uncover and pitch CelebExperts' consultation services, increasing prospect pipeline by 15%.

• Strategize on consumer TV and PR campaigns, social media projects, licensing, brand development and celebrity spokesperson opportunities.

• Gather, organize and input prospect, proposal, contact and contract information into digital database, Zendesk.

• Deliver persuasive and engaging sales presentations.

• Winning, competitive and positive attitude regarding team successes.

• Negotiated and closed 55% - 65% of team sales quotas monthly in 2024.

• Increased territory door count and points of distribution by 15% in 2023.
• Increased recreational sales revenue by 30% YOY from 2022-2023.
• Increased medicinal sales revenue by 35% YOY from 2021-2022.

• Developed new sales channel strategies and opportunity pipelines with client "product lunch and learns", frequent strategy and business review meetings and secret shopping at dispensaries.

• Presold new products to an average of 50% of my clients for every quarterly product release, increasing individual orders by 5% - 10%.

• Created competitive pricing options, increasing 70% of wholesale orders an average of $10,000 quarterly.

• Cultivated and maintained strong relationships and trust with owners, decision makers, buyers and influencers resulting in an increase of over $2M in market share.

• Used consultative sales approach to identify pain points, understand customer needs and offer customized solutions.

• Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote offerings.

• Coordinated promotional activities such as special offers, incentives and bundled pricing to stimulate additional sales volume among existing and new customers.

• Increased our in-store merchandising presence and acquired premium product placements at 80% of clients' stores, resulting in up to 30% growth in sales.

• Collaborated cross-functionally to optimize end-to-end sales processes from prospecting through post sales support services.

• Utilized reporting tools and key platforms to manage client and prospect information, maintain awareness of industry trends and view competitor analyses.

• Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.

• Grew brand awareness and expanded account base by attending trade and networking events and utilizing industry connections.

• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.

• Achieved established KPIs through teamwork and focusing on clients' needs.

• Increased revenues an average of 15% MoM through effective territory management and relationship building with key clients.

• Increased sales revenue, retention and market penetration.

• Negotiated favorable contract terms with suppliers, optimizing profit margins.

• Created a database of all active cannabis licenses and decision makers across the country for prospecting.

• Negotiated multi-year agreements that included a multitude of solutions, such as social equity application writing, SOP development, seed to sale tracking solutions and responsible vendor compliance training.

• Planned and implemented fundraising events.
• Developed and executed creative strategies to promote fundraising events.

• Developed successful trials with Fortune 100 prospects by analyzing and determining client needs and then customizing solutions, resulting in increased renewal revenue by 22% and doubled new business revenue totaling $1.3M in sales.
• Worked with service and project management departments to provide support to clients' different departments supporting our solutions.
• Articulated and demonstrated product concepts and offerings to clients to sell custom solutions based on their needs.
• Delivered comprehensive product presentations and demonstrations, showcasing custom value propositions to clients and prospects.
• Averaged 5 demo calls and in-person meetings weekly. 60% led to full evaluations and new business proposals.
• Built and cultivated a healthy pipeline of prospects that converted into 20 new clients over 10 months.
• Developed an extensive network of industry contacts to generate leads and maintain a robust pipeline of prospects.
• Participated in ongoing educational and professional development to maintain industry, competitor and product knowledge.

• Increased sales by 72% in 2016 to $1.8M and 43% in 2017 through Q3 to $2.6M, securing the top SaaS sales representative in the SE region reward.

• Collaborated with customers to learn business operations and capitalize on upselling and cross-selling opportunities.

• Articulated and demonstrated product concepts and offerings, responded to questions, redirected concerns and overcame objections to close sales.

• Worked with cross-functional teams to facilitate the transition of the account from lead generation through the go-live onboarding process.

• Hosted industry relevant webinars monthly to generate new business opportunities and network.

• Worked with service and project management departments to provide total support to clients.

• Won multiple new business contests for opening new accounts, increasing my book by a minimum of $20k each.

• Grew US pipeline by 240% and Caribbean sales by 120% in 10 months.
• Parlayed my relationships with hundreds of HR, IT and Senior HCM Executives to sell multi-faceted HCM software solutions.
• Successfully negotiated multi-year contracts, resulting in long-term business commitments and increased profitability totaling over $1.5M.
• Provided timely updates on account activities, enabling the management team to make informed decisions in driving business growth.
• Leveraged CRM tools effectively to manage customer information, track sales activity, forecast pipeline development accurately.

• Managed a portfolio and prospect list of staffing agencies and clients, consistently exceeding revenue targets.
• Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
• 4x President's Club winner for closing over $3M annually.
• Identified opportunities for account growth, account penetration and market expansion.
• Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.