Bilal Heredia
Evanston
Summary
Expert at developing and implementing leading-edge strategies to acquire/enroll high-performing students. Proficient in guiding students through program on enrollment prerequisites, interview sessions, and candidacy status to optimize recruitment numbers. Knowledgeable in B2B and B2C sales in traditional and non-profit university settings. Adept at directing, training, and mentoring admission teams to establish culture of continuous learning and development.
Overview
12
12
years of professional experience
Work History
Assistant Director of Enrollment
National Louis University
Chicago, IL
01.2024 - 03.2025
- Responsible for enrollment, management, recruitment, admissions, registration, and retention of students
- Collaborate with the Executive Director of Enrollment and other departments to achieve enrollment goals
- Assist in the development and implementation of recruitment strategies
- Provide leadership and oversight to Enrollment Specialists and other staff
- Promoted from Enrollment Specialist to Assistant Director of Enrollment
- Hit the ground running by immediately contributing to the enrollment goals during the Fall Term
- Collaborating with management, the enrollment team, and students to promote, and secure Personally Developed Leads (PDL)s
Sales Specialist
US News College Advisor (USNCA)
New York, NY
01.2021 - 01.2024
- Collaborate with diverse range of students and parents, providing introductory level guidance on services of company
- Identify key requirements of clients and recommend sales plans tailored to their preferences
- Communicate with qualified customers to ensure satisfaction and retention
- Partner with high-performing team of Sales Specialists to implement effective strategies for introductory calls
- Liaise with Digital Marketing team to deliver constructive feedback on quality of leads from multiple channels
- Leverage CRM tools and platforms to oversee leads, while delivering feedback to Operations team to enhance functionality of systems
- Surpassed expectations of executive leadership by delivering exceptional services
- Drove $1M growth in revenue within first initial two months by determining and prioritizing client requirements
- Facilitated students in securing admissions across prestigious institutes by devising packages tailored to their unique needs
National Admissions Consultant
Colorado Technical University
Colorado Springs, CO
01.2020 - 01.2021
- Provide strategic insights to senior management in developing direct marketing and digital campaigns along with directing and managing the recruitment of prospective business students, while meeting and exceeding enrollment goals
- Deliver best experience throughout the enrollment process and classroom orientation by overseeing the successful matriculation process via online interviews and consultations
- Boosted business bottom line by $5M during first year by leading the entire strategic recruiting efforts
- Recognized as a Top recruiter on team of 13 admissions consultants and advisors
- Nominated as Top recruiter in division consisting of 78 consultants and advisors
Enrollment Management
Edcura LLC
Chicago, IL
01.2016 - 01.2019
- Directed the strategic recruitment of liberal arts students through creative and targeted campaigns
- Guided and mentored students across the admissions process of college classes in digital media
- Selected from a small group of top-notch recruiters to join the Edcura Enrollment Management Team
- Increased revenue by $2M the first year through personal and professional interaction
- Led the admissions team in student referrals
Enrollment Manager
Indiana Institute of Technology
Fort Wayne, IN
01.2013 - 01.2016
- Extended the University’s educational offerings in the Chicago market
- Established B2B and B2C accounts in management, engineering, business, and healthcare industries
- Directed corporate accounts, provided first-rate customer service, and hired and mentored new talent
- Increased revenue through an innovative referral, marketing and recruiting program
- Increased new student enrollment 125% by developing a unique referral, marketing, and recruitment program
- Uphold top recruiter status in the College of Professional Studies Program (CPS) by exceeding enrollment goals
- Promoted to direct the opening and management of two satellite campuses in the Chicago region
Education
Master of Science - Management, Major in Organizational Leadership & Change
Colorado Technical University
Colorado Springs, COBFA - Advertising Design
University of San Francisco
San Francisco, CASkills
- Developing strategies
- Implementing strategies
- Student recruitment
- Guiding students
- B2B sales
- B2C sales
- Training
- Mentoring
- Team leadership
- Continuous learning
- Development
Timeline
Assistant Director of Enrollment
National Louis University
01.2024 - 03.2025
Sales Specialist
US News College Advisor (USNCA)
01.2021 - 01.2024
National Admissions Consultant
Colorado Technical University
01.2020 - 01.2021
Enrollment Management
Edcura LLC
01.2016 - 01.2019
Enrollment Manager
Indiana Institute of Technology
01.2013 - 01.2016
Master of Science - Management, Major in Organizational Leadership & Change
Colorado Technical University
BFA - Advertising Design
University of San Francisco
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