Betina Tokac
Boulder
Summary
Dynamic and detail-oriented Communication graduate with a Sports Media minor from the University of Colorado Boulder, complemented by a distinguished background as an Olympic tennis player and Division I student-athlete on the CU Women’s Tennis Team. Proven expertise in administrative coordination, digital systems management, and compliance-based communication, with a strong ability to manage high-volume information and support complex documentation workflows while maintaining accuracy under tight deadlines. Recognized for adaptability, professionalism, and a collaborative mindset, poised to make impactful contributions in fast-paced, service-driven environments within higher education or research administration. Committed to leveraging skills to enhance operational efficiency and drive team success.
Overview
6
6
years of professional experience
Work History
Athletic Communication and Social Media Intern
University Of Colorado Boulder
08.2025 - Current
- Assisted in managing social media platforms and digital content to engage fans.
- promote athletic events, and highlight student-athlete achievements.
- Created and scheduled posts, graphics, and videos to maintain a consistent and compelling online presence.
- Collaborated with coaches, athletes, and marketing staff to develop strategic messaging and storytelling initiatives.
- Monitored engagement metrics to inform content strategies and optimize audience reach.
- Supported internal and external communications, ensuring alignment with CU Boulder Athletics branding and messaging.
Sports and Communication Manager
Tokac Tennis Academy
01.2023 - 08.2025
- Managed comprehensive marketing and sales initiatives to promote tennis programs, camps, and private coaching, driving enrollment and enhancing client retention.
- Led digital marketing efforts, including social media, email campaigns, and digital advertising, to increase the academy's visibility and attract new clients.
- Built strategic partnerships with local schools, businesses, and organizations to expand outreach and secure sponsorships.
- Developed and implemented promotions and membership packages, generating additional revenue while ensuring exceptional customer satisfaction through effective communication and CRM oversight.
- Organized community events and outreach programs to foster engagement and strengthen the academy's presence in the local area.
Tennis Coach
Gebze Tennis Academy
01.2020 - 08.2021
- Designed and delivered individualized training programs for junior and competitive tennis players
- Coached athletes in technical stroke development, footwork, serve mechanics, and match strategy
- Prepared players for local, national, and international tournament competition
- Applied performance analysis to improve consistency, tactical decision-making, and match readiness
- Mentored athletes in mental toughness, discipline, and professional sports conduct
- Supported long-term athlete development through structured training plans and goal setting
- Utilized experience as a national-level athlete to implement elite training standards and best practices
Education
Bachelor of Arts - Communication
University of Colorado Boulder
Boulder, CO, USA05.2025
Skills
- Media relations
- Tennis
- Social Media Management
- Sports journalism
- Athletic program management
- Strategic communication
- project coordination
- Effective written communication
- Media relations
- Physical performance training
- Team coaching
- Sports journalism
Timeline
Athletic Communication and Social Media Intern
University Of Colorado Boulder
08.2025 - Current
Sports and Communication Manager
Tokac Tennis Academy
01.2023 - 08.2025
Tennis Coach
Gebze Tennis Academy
01.2020 - 08.2021
Bachelor of Arts - Communication
University of Colorado Boulder
Accomplishments
- ITF Junior Ranking: Achieved #333 in 2017, competing on the global junior circuit.
- Tennis Europe U14 Ranking: Ranked #27 in 2015, representing the top tier of European junior players.
- WTA Singles Ranking: Attained #1141 in 2018, marking professional-level competition success.
- ISF World School Championships: Represented Turkey in Italy (2019), demonstrating excellent performances and becoming the world high school tennis champion.
- European Youth Olympic Festival: Competed as a standout junior athlete in 2018. Selected one of the two
Turkish female tennis players to compete at the Olympic Festival in Hungary.
- Student-Athlete of the Month: Recognized with her academic success by the University of Colorado, December 2022.
- Student-Athlete of the Week: Earned after securing multiple straight-set singles victories during the season and home opener; contributed key points in dual matches and maintained an undefeated record at No. 3 singles.
- All-Pac-12 Honorable Mention: Acknowledged by Pac-12 conference for outstanding performance during the 2022–2023 season.
- Big 12 Commissioner’s Honor Roll: reflecting her outstanding academic performance alongside her achievements as a Division I athlete, demonstrating sustained excellence and dedication in collegiate tennis.
- ITA Mountain Region Ranked Player: Ranked No. 16 in singles for the Mountain Region.
- 81 collegiate wins total: 52 singles win and 29 doubles wins
- Staff Member of the Year (2024): Honored for exceptional teamwork and contributions to program success.