Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ayda María Martínez Ipuz

Ayda María Martínez Ipuz

Usaquen,DC

Summary

Social Communicator-Journalist with experience in radio, press, and television in both public and private media, as well as in corporate communication. Skilled editor of all types of journalistic products. Design and implementation of external and internal communication strategies. Experience in leading teams to drive and consolidate journalistic products, dissemination initiatives, and brand and concept positioning with performance and results.

Overview

15
15
years of professional experience

Work History

Editor

El Tiempo
12.2015 - 01.2023
  • Prepared, rewrote and edited pieces to improve readability and impact.
  • Determined readiness of written pieces, made changes and approved final versions for publication.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Guided and motivated staff to achieve demanding targets under tight deadlines.
  • Provided concise and constructive editorial feedback to writers to improve.

Communications Specialist

NATIONAL CENTER FOR HISTORICAL MEMORY (CNMH)
06.2013 - 01.2016

Communications and Press Chief DAV-CNMH

Designed the communication strategy for the divulgation of the non-judicial Mechanism for Contribution to the Truth #IAmContributingToTheTruth. Established partnerships with other organizations, NGOs, and cooperation agencies to promote the positioning of the strategy. Organized events nationwide to socialize the strategy. Designed the communication strategy and created materials to inform and guide the beneficiaries of the mechanism.

Editor, Journalist

El Tiempo / ADN free newspaper
04.2012 - 06.2013

Coordinated local topics, edited information related to the city for the Bogotá edition of the ADN newspaper. Wrote articles on Economy and National issues for the newspapers in Cali, Barranquilla, Medellín, and Bucaramanga. Coordinated the writers who supported the production of information.

Senior Communications Advisor

NATIONAL COMMISSION FOR REPARATION AND RECONCILIATION (CNRR)
02.2008 - 12.2011

Supported the communication strategy to raise awareness about victims' access to their rights to truth, justice, reparation, and guarantees of non-repetition. Editor of the institutional newsletter. Creator and director of the radio program "La Hora de las Víctimas" (The Victims' Hour). Wrote information for internal and external communication. Media relations. Created communication strategies for land restitution, administrative reparations, emblematic cases of reconciliation, among others. The creation of the radio program and the positioning of the victims' issue during crucial times in society are highlighted as significant achievements.

Journalist

14,6 Magazine
03.2008 - 04.2010

Special topics writer focused on economics and the environment.

INTERNATIONAL CONSERVATION JOURNALISM AWARD 2008. Second and third places for the articles "The Kings of Organic" and "Agrochemical Containers, Poisonous and Silent Enemy," respectively.

Education

Specialization in Economic Journalism - Economic Journalism

UNIVERSITY OF LA SABANA
Bogotá
11.1994

Master of Science - Analysis of Contemporary Political, Economic Prob

INSTITUTE OF ADVANCED STUDIES FOR DEVELOPMENT
Bogotá
06.1992

Social Communicator-Journalist - Professional Communications

Central University
Bogotá
12.1991

Skills

  • Team leadership
  • Crisis management
  • Fast and high-quality writing
  • Media relations
  • Creativity
  • Strong interpersonal skills
  • Strategic thinking
  • Problem-solving ability
  • Editing stories
  • Promoting stories on web and printed
  • Strong interpersonal skills
  • Strategic thinking
  • Problem-solving ability
  • Strong interpersonal skills
  • Strategic thinking
  • Problem-solving ability

Timeline

Editor

El Tiempo
12.2015 - 01.2023

Communications Specialist

NATIONAL CENTER FOR HISTORICAL MEMORY (CNMH)
06.2013 - 01.2016

Editor, Journalist

El Tiempo / ADN free newspaper
04.2012 - 06.2013

Journalist

14,6 Magazine
03.2008 - 04.2010

Senior Communications Advisor

NATIONAL COMMISSION FOR REPARATION AND RECONCILIATION (CNRR)
02.2008 - 12.2011

Specialization in Economic Journalism - Economic Journalism

UNIVERSITY OF LA SABANA

Master of Science - Analysis of Contemporary Political, Economic Prob

INSTITUTE OF ADVANCED STUDIES FOR DEVELOPMENT

Social Communicator-Journalist - Professional Communications

Central University
Ayda María Martínez Ipuz