Aura Cecilia Restrepo Hernandez.
Lic. En Enfermeria, Esp. Enfermeria Cardiovascular , Esp. En Alta Gerencia
5.266 - Envigado
Summary
Dynamic Sr. Marketing and Commercial Manager at Abbott with expertise in contract negotiation and budget management. Proven track record of increasing sales revenue through strategic market analysis and stakeholder engagement. Adept at team leadership, fostering collaboration, and driving efficiency to achieve KPIs and enhance customer satisfaction.
Overview
24
24
years of professional experience
1
1
Language
Work History
Sr. Marketing and Commercial Manager Endovascu
Abbott
04.2025 - Current
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Streamlined internal processes by identifying areas for improvement and implementing changes to increase efficiency.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Maintained an up-to-date understanding of industry trends and regulatory changes which informed strategic decisionmaking.
- Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Implemented training programs for staff members, improving overall team performance and productivity levels.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Endovascular Product Manager LA South Region
Abbott
05.2023 - 03.2025
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Launched successful products by conducting thorough market research and identifying customer needs.
Endovascular Clinical Specialist LA South
Abbott
06.2021 - 05.2023
- Visited assigned accounts, identified, and trained clinical champions and established relationships with key decision makers.
- Improved patient outcomes by developing and implementing comprehensive clinical education programs.
- Reviewed data collection across settings to determine progress and participated in professional clinical review of programs.
- Conducted thorough assessments of clinical needs to provide tailored solutions for individual healthcare facilities, resulting in better patient experiences.
- Streamlined workflow processes within clinical teams by implementing innovative technologies and best practices that resulted in improved efficiency and reduced error rates.
- Evaluated, recommended and implemented new tools, presentations, techniques and delivery platforms for training and communication.
- Increased professional and technical knowledge by attending educational workshops, reviewing publications, establishing personal networks and participating in professional societies.
- Developed strong relationships with key opinion leaders in the industry, fostering collaboration and encouraging innovation within the field.
- Contributed to company growth by identifying new business opportunities within existing accounts or potential clients while maintaining high client retention rates through exceptional service delivery.
- Supported sales teams with expert product demonstrations and presentations at conferences, leading to increased revenue.
- Assisted in the development of effective marketing materials targeting healthcare professionals, leading to increased brand awareness and product adoption.
Sr. Account Manafer
Abbott
01.2020 - 06.2021
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Expanded market share by identifying new business opportunities and securing high-value accounts.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
Medical Devices Sales Represenattive
Abbott
08.2018 - 01.2020
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Increased market penetration with introduction of innovative sales tactics.
Sr. Product Specialist BPV
Bard Medical
12.2013 - 08.2018
- Assisted sales teams with technical expertise during presentations, leading to increased conversions from prospects to customers.
- Implemented risk mitigation strategies during product development stages, minimizing potential issues before launch.
- Enhanced product performance by identifying and addressing customer needs through thorough market research.
- Developed comprehensive training materials, paving the way for smooth onboarding of new team members.
- Optimized product development processes for increased efficiency and reduced timetomarket.
Clinical Specialist
G.Barco
03.2007 - 12.2013
- Gave presentations to conference attendees, clinicians, and administrators.
- Promoted a culture of safety within the organization by developing comprehensive risk management strategies that addressed potential hazards related to medical devices or procedures.
- Participated in special projects related to program design, training, and implementation to develop and maintain positive working relationships with staff.
- Developed support plans and competency-based training programs to enhance knowledge base of healthcare staff.
Clinical Nurse
Hospital Pablo Tobon Uribe
02.2001 - 03.2007
- Handled patient transfers, following safety protocols to prevent injuries.
- Increased patient satisfaction scores through consistent delivery of compassionate and culturally competent care.
- Demonstrated knowledge of technical procedures and proper equipment use.
- Responded to patient emergencies to provide prompt and correct intervention .
- Educated patients and families to increase understanding of condition and best ways to manage.
- Monitored patients, evaluated results, and recommended further courses of treatment to quickly improve patient outcomes.
- Utilized evidence-based practice to assess and provide care for patients.
- Implemented infection control protocols, maintaining safe and sterile environment for patients and staff.
- Responded to medical emergencies with prompt and decisive action, minimizing patient risk and improving outcomes.
Education
Associate of Science - Cardiovascular Nursing
Universidad Pontificia Bolivariana
05.2001 -
Master of Science - Business Administration And Management
Uni Sabaneta
05.2001 -
Bachelor of Science - Nursing
Universidad De Antioquia
05.2001 -
Skills
Contract negotiation
Market analysis
Budget management
Sales strategy
Stakeholder engagement
Customer relationship management
Team leadership
Project management
Product management
Team Training
Timeline
Sr. Marketing and Commercial Manager Endovascu
Abbott
04.2025 - Current
Endovascular Product Manager LA South Region
Abbott
05.2023 - 03.2025
Endovascular Clinical Specialist LA South
Abbott
06.2021 - 05.2023
Sr. Account Manafer
Abbott
01.2020 - 06.2021
Medical Devices Sales Represenattive
Abbott
08.2018 - 01.2020
Sr. Product Specialist BPV
Bard Medical
12.2013 - 08.2018
Clinical Specialist
G.Barco
03.2007 - 12.2013
Associate of Science - Cardiovascular Nursing
Universidad Pontificia Bolivariana
05.2001 -
Master of Science - Business Administration And Management
Uni Sabaneta
05.2001 -
Bachelor of Science - Nursing
Universidad De Antioquia
05.2001 -
Clinical Nurse
Hospital Pablo Tobon Uribe
02.2001 - 03.2007