Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Audrey Vertovec

Denver

Summary

Dynamic marketing and event planning expert with proven success at Milliman and Regis University. Excelled in SEO, CRM management, and spearheaded a comprehensive social media handbook, driving engagement and operational excellence. Skilled in Microsoft Dynamics and project management, adept at transforming strategies into measurable outcomes. Achieved significant improvements in brand visibility and team productivity. First-rate attention to detail and creative mindset. Prepared to leverage 10 years of experience at Milliman.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Event Planning and Marketing Specialist

Milliman
12.2019 - Current
  • Developed and executed marketing strategies, including SEO and content design.
  • Led LinkedIn brand-building initiatives.
  • Supported marketing projects and campaigns.
  • Managed CRM systems to streamline client relationship processes.
  • Coordinated logistics for 3-4 large-scale events annually, including site selection, contract negotiations, and promotions.
  • Coordinated consultant attendance at industry events.
  • Managed event materials and organization for seamless execution.
  • Email Marketing Campaigns: Designed and implemented targeted email campaigns to drive engagement.
  • Project Management: Oversaw multiple projects, developed project plans, and ensuring timely delivery and alignment with goals.

Senior Director, Social Media Marketing

Regis University - Anderson College of Business
04.2023 - 01.2024
  • Developed and implemented a comprehensive social media handbook to empower work-study students in creating engaging, data-driven social media content for Anderson College.
  • Conducted a detailed social media assessment to evaluate current standings on platforms like LinkedIn and Facebook, using insights to shape strategy and set measurable goals.
  • Crafted a content creation and posting framework, including a "Quick Start Manual," that streamlined workflows for campaign management, event promotion, and student-led initiatives.
  • Hired and trained two student workers to manage content creation and social media account operations, fostering leadership and professional growth.
  • Utilized tools like Hootsuite, Canva, and ChatGPT to optimize content planning, scheduling, and design, ensuring alignment with branding guidelines and audience engagement best practices.
  • Collaborated with academic and administrative stakeholders to align messaging with institutional values and incorporate faculty and student contributions.
  • Established a metrics-driven approach to track engagement, follower growth, and campaign effectiveness, delivering actionable recommendations for continuous improvement.

Practice Administrator

Milliman
06.2014 - 12.2019
  • Consulted with healthcare professionals on business decisions.
  • Formatted and edited RFPs.
  • Coordinated all essential business processes.
  • Identified opportunities for streamlining processes and improving internal collaboration.
  • Organized and coordinated conferences and meetings.
  • Manage marketing efforts at industry events, including coordinating staff attendance, presentations, marketing collateral, booths, and other initiatives.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions for product renewals.

Education

Master of Science - Marketing

Regis University
Denver, CO
12-2022

Project Management Certificate Program -

Colorado State University
Fort Collins, CO
05-2020

Bachelor of Arts - Anthropology

University of Colorado At Boulder
Boulder, CO

Skills

  • SEO
  • Campaign tracking
  • Branding
  • Customer research
  • Customer demographics understanding
  • Project management
  • Campaign development
  • Written communication
  • ROI Assessment
  • Milliman internal systems
  • Marketing budget tracking and assessment
  • Specific Programs: Microsoft Dynamics, Canva, Hootsuite, Semrush, Microsoft Office Suite

Certification

Certified Associate in Project Management (CAPM)

Timeline

Senior Director, Social Media Marketing

Regis University - Anderson College of Business
04.2023 - 01.2024

Event Planning and Marketing Specialist

Milliman
12.2019 - Current

Practice Administrator

Milliman
06.2014 - 12.2019

Master of Science - Marketing

Regis University

Project Management Certificate Program -

Colorado State University

Bachelor of Arts - Anthropology

University of Colorado At Boulder

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Audrey Vertovec