Ashley Roulstin
Denver
Summary
Marketing and business development professional with 10+ years of experience driving revenue growth, expanding market presence, and leading high-performing sales initiatives. Proven track record in partner development, territory expansion, and training teams to improve conversion rates and customer satisfaction. Skilled in market analysis, customer engagement, and strategic communication.
Overview
18
18
years of professional experience
Work History
Consumer Development Manager
Penske Truck Leasing
Denver, CO
10.2019 - Current
- Drive revenue growth by developing and expanding partnerships across assigned territory, increasing market footprint and customer access
- Delivering training to 50+ associates and partner locations on sales strategy, product positioning, and customer experience, improving conversion rates and consistency
- Analyze local market trends and new competitor activity to identify new business opportunities and optimize sales approach
- Serve as primary point of contact for partner locations, strengthening relationships and improving operational alignment
- Support after-hours operations and customer needs, ensuring high service levels and responsiveness
- Recognized with Rental Leadership award- Western Region (2022, 2025)
Progressive Sales Roles
Penske Truck Leasing
Denver, CO
06.2015 - 10.2019
- (Rental Sales Representative, Inside Sales Representative, Assistant Rental Manager, and Sales and Operations Management Trainee)
- Generated new business through outbound sales, networking, and lead development across commercial and consumer segments
- Consulted with customers to recommend solutions based on needs, increasing customer satisfaction and repeat business
- Maintained ongoing client relationships post-sale to resolve issues and drive retention
- Monitored market conditions, competitor pricing, and product trends to adjust sales strategies
- Consistently met or exceeded sales goals in a fast-paced, competitive environment
Outside Sales Representative
TruGreen
Wheatridge, CO
05.2014 - 05.2015
- Conducted high-volume cold calling (door to door and phone) to generate new business
- Applied consultative sales techniques to build value and close deals
- Delivered strong customer service by resolving issues and educated customers on services
Barista
Starbucks
Colorado
01.2008 - 01.2014
- Delivered high-quality customer service in fast-paced environment
- Managed cash handling and point of sale transactions with accuracy
- Built strong multitasking and communication skill under pressure
Education
Bachelor of Science in Business Administration - Marketing
Metropolitan State University of Denver/ University of Colorado Denver
Skills
- Marketing and Strategy: Market analysis, customer engagement, brand positioning, basic SEO & content development
- Sales and Business Development: Lead generation, pipeline management, closing, account growth
- Tools and Technology: Salesforce, Microsoft Excel, Word, Outlook, Adobe Acrobat
- Leadership & Training: Team development, onboarding, coaching, cross-functional collaboration
- Core Strengths: Communication, problem solving, attention to detail, strategic thinking
Timeline
Consumer Development Manager
Penske Truck Leasing
10.2019 - Current
Progressive Sales Roles
Penske Truck Leasing
06.2015 - 10.2019
Outside Sales Representative
TruGreen
05.2014 - 05.2015
Barista
Starbucks
01.2008 - 01.2014
Bachelor of Science in Business Administration - Marketing
Metropolitan State University of Denver/ University of Colorado Denver