ARIANA ZERPA
Bogotá,DC
Summary
With over 9 years of experience, I'm all about creating digital campaigns that mix creative strategy, problem-solving, and understanding what makes consumers tick. This has allowed me to consistently deliver great results for the clients. The goal? Taking "meme thinking" to new heights and giving brands the boost they deserve.
Overview
8
8
years of professional experience
Work History
Senior Creative Copywriter
Media. Monks
05.2022 - Current
- Conceptualized and executed innovative global campaigns, yielding an approximate 25% increase in engagement for each, elevating brand awareness
- Spearheaded brand growth, elevating followers from 400k to 1M in 6 months, showcasing a substantial increase in audience reach and impact
- Improved overall brand voice consistency by refining company guidelines for tone and style in written materials.
- Managed a team of writers, AV's, and designers to produce compelling content across various digital platforms.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Established partnerships with influencers and industry experts, amplifying brand messaging and expanding reach.
Creative Copywriter & Content Creator
Media.Monks
02.2021 - 05.2022
- Led compelling copy creation and innovative content strategies for renowned global brands
- Crafted compelling copy and innovative content strategies, aligning messaging with diverse markets, achieving a measurable 15% increase in brand engagement
- Acquired new contracts and brands, securing two major partnerships in the competitive US market, leading to a substantial 30% increase in agency revenue
- Orchestrated large-scale social media campaigns, driving a significant 25% increase in followers and a 40% boost in user engagement.
- Identified target audiences to analyze characteristics, behavior and media habits.
Creative Copywriter
Circus Marketing (Now part of Media. Monks)
06.2018 - 02.2021
- Developed the success of Uber Eats Latam and Uber Rides through impactful copywriting across diverse channels, including social media, CRM paid, push notifications, and major regional campaigns
- Wrote social media outreach posts on both informational and promotional topics.
- Collaborated with the creative team to develop visually appealing and effective ad campaigns.
- Elevated brand presence by approximately 20% through creative copywriting on social media channels, fostering increased user interaction and brand affinity
- Applied strategic copywriting techniques to CRM channels, resulting in an approximate 15% increase in open rates and improved customer communication.
Social Media Manager & Planner
Tree Digital S.A.S
06.2017 - 06.2018
- Nurtured community engagement through strategic content deployment, fostering an active and responsive online audience for over 10 brands.
- Applied analytical insights to optimize content strategies, utilizing data-driven approaches for continuous improvement.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns for over 10 brands.
Head of Production
Wild Pixel Media
07.2016 - 11.2016
- Coordinated all the details related to the development of audiovisual and digital products.
- Led a creative team for campaign conceptualization
- Produced creatively and strategically digital and audiovisual content for over 15 brands.
- Developed a comprehensive production schedule that aligned with company objectives and deadlines.
- Managed vendor relationships to ensure timely delivery of raw materials, keeping production on schedule and within budget constraints.
Education
MBA in Digital Marketing - Digital Marketing
EUDE Business School
Madrid01.2022
Strategy Specialization - Digital Marketing
EUDE Business School
Madrid01.2022
BA In Mass Communication -
Universidad Católica Andrés Bello
Caracas01.2015
Skills
- Creative Problem-Solving
- Trend Forecasting
- Consumer Psychology
- Content Creation and strategy
- Campaign Planning
- Influencer Marketing
- Strategic Thinking
- Digital Marketing
- Brand Development and Positioning
- Podcast Production
- Paid Media Campaigns
- Cultural Awareness
Personal Information
CREATIVE STRATEGIST & ASSOCIATE CREATIVE DIRECTOR
Languages
English
Proficient
C2
Spanish
Proficient
C2
Italian
Elementary
A2
Portuguese
Elementary
A2
Podcast
Sin Miedo a Preguntar, Spotify, Apple Podcasts
Community
Cosmos Party, Digital community specializing in astrology, tarot, and spirituality
Projects
Lilith Jewelry, 2021, Present, Founder, Creative Director, E-commerce Specialist
Timeline
Senior Creative Copywriter
Media. Monks
05.2022 - Current
Creative Copywriter & Content Creator
Media.Monks
02.2021 - 05.2022
Creative Copywriter
Circus Marketing (Now part of Media. Monks)
06.2018 - 02.2021
Social Media Manager & Planner
Tree Digital S.A.S
06.2017 - 06.2018
Head of Production
Wild Pixel Media
07.2016 - 11.2016
MBA in Digital Marketing - Digital Marketing
EUDE Business School
Strategy Specialization - Digital Marketing
EUDE Business School
BA In Mass Communication -
Universidad Católica Andrés Bello
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