Ankita Pandey

Drive revenue by selling sponsorships, exhibition space, and delegate packages to both existing and prospective clients via phone, email, and in-person meetings across flagship projects such as DIFLEX – Dubai International Exhibition & Conference for Footwear, Bags, Leather Products & Accessories , and EUROPORT 2025 – The world's premier international maritime event .

• Successfully generated $742,500 in revenue for DIFLEX in 2024 , positioning it as a high-performing, industry-leading event in the region.
• Currently managing EUR 44,250 in confirmed billing for EUROPORT 2025 , with ongoing pipeline development to scale sales further.
• Collaborate with the Portfolio Director to expand the exhibition component and design impactful sponsorship packages based on client needs and feedback.
• Consistently meet or exceed revenue targets by identifying and closing opportunities across a broad base of clients and industries.
• Build and maintain strong client relationships through personalized support and a deep understanding of the footwear, leather, and maritime markets.
• Plan and execute strategic sales campaigns to drive interest and conversion, working closely with the marketing team on messaging and outreach.
• Work cross-functionally to ensure smooth execution of events pre-event, onsite, and post-event, ensuring top-tier experience for sponsors and exhibitors.
• Play a key role onsite at DIFLEX and EUROPORT, ensuring fulfillment of deliverables and executing rebooking strategies for future editions.
• Represent the organization at industry events to network, generate leads, and build long-term business opportunities.
• Identify and pursue new revenue streams from untapped sectors and first-time participants.
• Maintain meticulous records in SalesForce CRM , including real-time updates on leads, deals, bookings, and activities.
• Follow a structured sales process to ensure pipeline health:
  Add 10 new leads or deals weekly (2 per day).
  Log 200 client-facing activities per week (calls, meetings, emails, etc.).
  Submit and report progress in weekly pipeline meetings.
• Contribute to marketing and campaign strategies by offering insights and feedback from client interactions.
• Attend internal meetings and ongoing training to remain aligned with evolving event goals and sales targets.

Projects Handling: India Pavilion/Companies of Exhibitions (Building & Construction and relevant industry): The Big 5 Global (Dubai), The Big 5 Construct Saudi Arabia, The Big 5 Construct (Qatar, Egypt, Kenya, Nigeria, Ethiopia), World of Concrete USA, The Kitchen & Bathroom Industry Las Vegas, Turkey Build, etc.

1. Lead Generation and Client Acquisition. Identify and target prospective clients to expand the exhibitor base. Develop and execute strategies to attract new clients and diversify our exhibitor portfolio. Initiate sales conversations and presentations to showcase the value of our exhibition opportunities.

2. Client Relationship Management. Cultivate strong relationships with existing clients to encourage repeat participation. Understand clients' unique needs and tailor exhibition solutions to match their objectives. Provide exceptional customer service, addressing inquiries and concerns promptly.

3. Sales Target Achievement. Develop and implement sales plans that align with organizational goals. Monitor and track sales performance, making proactive adjustments to ensure targets are exceeded. Analyze sales data and trends to identify opportunities for growth and improvement.

4. Sales Visits and Presentations. Arrange and conduct engaging sales visits and presentations with potential clients. Effectively communicate the benefits and ROI of participating in our exhibitions. Present customized exhibition packages that cater to individual client requirements.

5. Collaboration and Coordination. Collaborate with the marketing team to align sales strategies with promotional efforts. Work closely with the operations team to ensure seamless execution of exhibitor requirements. Provide input on pricing strategies based on market research and competitor analysis.

6. Performance and Reporting. Maintain accurate and up-to-date sales records. Prepare regular sales reports highlighting achievements, challenges, and recommended actions. Participate in sales performance review meetings to discuss progress and strategies.

Projects Handled: Exhibitions: Powerelec Nigeria, ProPaper & Pro PrintPack Africa, Powerelec Kenya, ProPaper Dubai, Delhi International Leather Expo, Super Sourcing Arabia, India Footwear & Leather Products Show, Korea Energy Week UAE, Korea Egypt Energy Week.

1. Conduct extensive research to establish a database that identifies potential clients for exhibitors participating in the organization's conferences and exhibitions.

2. Engaging with sales and marketing personnel from both private and public organizations to generate clients who will participate as exhibitors in the exhibitions.

3. Establishing connections with personnel at various levels within corporate firms, government departments, and media to generate clients for the exhibitions.

4. Vigorous follow-up and coordination with clients to ensure the timely receipt of delegate fees and exhibitor payments.

5. Employing promotional strategies such as in-person meetings, telephone calls, and email campaigns aimed at garnering support and raising awareness about the different events.

6. Taking an active role during the events (exhibitions or seminars) to uphold event quality and guarantee participant satisfaction.

7. Ensuring that all payments corresponding to business invoices are met in accordance with defined standards and timelines.

8. Guaranteeing the timely preparation of all marketing communication activities for the event launch in collaboration with the Operations and Corporate Communication Department.

9. Ensuring the prompt updating of all business-related prospects and contacts into the central database as per the set timeline.

10. Collaborating with the operations department to ensure on-site management aligns with the timeline and adheres to operational norms.

11. Establishing strong partnerships with relevant associations and organizations.

12. Cultivating relationships with governmental bodies and export promotion entities. Forming partnerships with various industry journals and associations as reciprocal partners to maximize event visibility.

13. Conducting post-event follow-ups with clients to ensure the timely distribution of relevant materials and information, while also settling outstanding dues.

14. Maintaining accurate records of contact details, revenue, and other metrics, and preparing comparative reports to analyze event growth compared to the previous year.

15. Engaging with individuals in relevant projects and industries to persuade them to participate in seminars or conferences as delegates, or to become clients and secure exhibition space. This encompasses attending both national and international events.

16. Contacting individuals to schedule meetings in order to promote our show within public and private organizations, seeking their endorsement and support for the event.

17. Upholding the exhibition's quality standards.

18. Liasoning with Government Councils for Market Access Initiative (MAI) Scheme

1. Sales- Assist Sales Head by generating new leads and follow-ups.

2. Documentation: - Preparation of Invoice, Packing List, Delivery Challan, Arrange, QC Certificate, GR/Consignment Note/Truck Receipt, MSDS Certificate (Material Safety Data Sheet), Form-38, forward the complete set of the documents directly to the customer and through bank also.

3. Logistics: - Arranging Vehicle, negotiation of Freight with Transporter, passing of invoices to transporter & submit to Accounts for making payment.

4. Dispatch: - Arrange to get the loading as per the packing list/order of the customer.

5. Tracking shipment: - Follow up truck movement and status provided to marketing as well as the customer.

6. Maintaining FGS (Finished Goods Store) - Maintaining stocks as per customer order-wise.