Summary
Work History
Education
Timeline
Hi, I’m

Anita Natarajan

Seattle
Anita Natarajan

Summary

Strategic executive passionate about building teams & driving impact Deep experience in driving from insight to results: Used data to solve complex problems, identify strategic opportunity, pilot and test, iteratively build technology solutions to create value at scale Built teams, nurtured talent to create culture of driving impact with analytics and technology Successfully led teams from strategy development through execution to drive strong financial results

Work History

BOLD
Seattle, WA

SVP New Business and Operations
02.2023 - Current

Blue Nile
Seattle, WA

Chief Product Office and SVP International
05.2020 - 10.2022

Job overview

  • Built and led a team of 85 across Product, UX and International P&L (supply chain, marketing, planning, ops)
  • Drove double digit revenue growth in a $90M international business after 5 years of flat, declining revenue’ Tripled China revenue in 3 years with new sales channels, localized assortment expansion, lead time reduction from 4-6 weeks to 2 days, re-establishing Blue Nile as an aspirational lifestyle brand
  • Restructured product approach to be more agile, better aligned with business strategy while balancing longer term tech infrastructure investment
  • Led structured build vs. buy decisions and execution on topics ranging from merchandising planning (Blue Yonder), payments and Buy Now Pay Later options via Stripe
  • Invested in significant rebuild effort to create centralized SKU structure for global merchandising enabling 3x assortment for Europe and 32% reduction in backorder rate
  • Expanded assortment capabilities for Blue Nile – Astor collection, lab grown diamonds and jewelry
    Conceptualized, built and launched new Blue Nile store on WeChat in China with a 500k real time diamond feed, localized capabilities like livestreaming, appointments and integration with performance marketing; Grew channel to 15% of China revenue in under a year
  • Created a prioritized portfolio approach to growing 44 countries with a scaled playbook of SEM, SEO, paid social, customer experience metrics that leveraged US resources leading to double digit growth in the 3 largest markets

Uber
Seattle, WA

Director of Global Airports
09.2018 - 05.2020

Job overview

  • Hired and led first global Uber airports team (30 employees); Delivered outpaced growth vs. non-airports on $XBn business (15% of Uber Gross Bookings); Airports cited as a driver of rides outperformance in earnings call
  • Created unified global airport strategy and drove $XXM executive investment in the business across operations, product/tech, and marketing to accelerate growth
  • Increased consumer demand with marketing and pricing strategy focused on airport specific promotions, upsell to premium products and in-airport ads/wayfinding; Re-accelerated growth in Brazil with customized pricing strategy to address competition
  • Improved rider experience at airports with relentless focus on operational improvements reducing driver driven cancellations by 56%
    Ideated and incubate product innovations e.g. PIN matching at 10 airports improving rider wait time 30-50%
  • Developed strategies and playbooks for team to strengthen airport relationships and navigate challenging negotiations with government entities that improved and de-risked experiences for riders and driver partners
  • Drove efficiencies and scale by centralizing and automating processes like airport reporting and payments that were run manually by separate teams globally

A Place for Mom
Seattle, WA

VP Operations & Emerging Business, General Manager
02.2014 - 09.2018

Boston Consulting Group
Atlanta, GA

Project Leader
10.2011 - 01.2014

IBM
Burlington, VT

Staff Engineer
08.2005 - 08.2009

Education

Tuck School of Business

MBA
2011

University Overview

President of Consulting Club, Managerial Statistics TA, Corporate Strategy RA, Tuck admissions interviewer

Georgia Institute of Technology

Bachelor of Science from Computer Engineering
2005

Timeline

SVP New Business and Operations

BOLD
02.2023 - Current

Chief Product Office and SVP International

Blue Nile
05.2020 - 10.2022

Director of Global Airports

Uber
09.2018 - 05.2020

VP Operations & Emerging Business, General Manager

A Place for Mom
02.2014 - 09.2018

Project Leader

Boston Consulting Group
10.2011 - 01.2014

Staff Engineer

IBM
08.2005 - 08.2009

Tuck School of Business

MBA

Georgia Institute of Technology

Bachelor of Science from Computer Engineering

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Anita Natarajan