Angie Young
Denver
Summary
Dynamic marketing professional with over fifteen years of experience in digital marketing and advertising campaign management. Known for strategic execution of multi-channel advertising initiatives and leading cross-functional teams to achieve measurable results in brand awareness and lead generation.
Overview
20
20
years of professional experience
Work History
Marketing Media Manager
RE/MAX, LLC
Denver
02.2015 - Current
- Execute comprehensive local and national advertising campaigns to elevate brand awareness and generate leads for RE/MAX brokers and agents.
- Oversee strategy, implementation, and optimization of media buys across video, display, paid social, streaming audio, outdoor, print, and sponsorships to maximize brand visibility.
- Monitor digital advertising performance against key performance metrics for continuous optimization and improvement.
- Develop tools for franchise owners to enhance local brand visibility while supporting recruitment and sales initiatives.
- Lead cross-functional teams in evaluating campaign performance and implementing strategic enhancements based on analysis.
- Utilize research on industry trends and competitor tactics to drive strategic improvements across campaigns.
Media Manager
Frontier Airlines
Denver
08.2012 - 02.2015
- Directed in-house media team to create and launch effective advertising campaigns across various platforms.
- Managed agency responsible for SEM and SEO efforts alongside freelance buyers.
- Designed strategic media plans aligned with airline goals and objectives.
- Oversaw multi-million dollar advertising budget, including billing and financial reporting.
- Utilized Google Analytics, Google Adwords, Atlas Solutions, and Strata for comprehensive campaign analysis.
- Evaluated media assets to assist in negotiating long-term sports and collegiate sponsorships.
Media Planner/Buyer
Thayer Media
Denver
05.2011 - 09.2012
- Planned and negotiated advertising campaigns for local and national clients.
- Developed media plans aligned with client objectives, budgets, and needs.
- Negotiated media buys across digital, TV, radio, print, and outdoor platforms.
- Managed campaign optimization through performance analysis and comprehensive post-campaign summaries.
- Oversaw budget management and cash flow for multi-million dollar initiatives.
- Established strong relationships with media representatives across diverse markets.
- Achieved Master Certification in Social Media Marketing from Market Motive.
Media Buyer/Planner & Project Manager
Frontier Airlines
Denver
05.2007 - 05.2011
- Developed and negotiated comprehensive advertising strategies across digital, print, and broadcast media.
- Utilized co-op advertising funds from airport partners to enhance service visibility and optimize capacity.
- Leveraged partnerships to establish value-added sponsorships and promotional opportunities.
- Tracked online advertising campaigns using Google Analytics and Atlas Solutions, reporting results effectively.
- Compiled detailed reports on advertising campaigns, highlighting outcomes and proof of performance.
- Calculated monthly competitive advertising reports based on local and national share of voice.
Marketing/Public Relations Coordinator
The Border Agency
San Diego
03.2006 - 05.2007
- Developed strategic media programs to improve news coverage and visibility for local and national clients.
- Composed and distributed press releases across print, web, and broadcast platforms.
- Served as on-site contact for public relations opportunities at multiple events.
- Tracked media coverage and compiled comprehensive public relations recap reports.
- Managed interns in public relations, marketing, and event planning to enhance team performance.
Education
Bachelor of Arts - Journalism & Mass Communication; Public Relations
Colorado State University
Fort Collins, CO05-2005
Skills
- Digital marketing and advertising
- Data analysis and performance optimization
- Budget management and media buying
- Brand strategy and customer engagement
- Media negotiation
References
References available upon request.
Timeline
Marketing Media Manager
RE/MAX, LLC
02.2015 - Current
Media Manager
Frontier Airlines
08.2012 - 02.2015
Media Planner/Buyer
Thayer Media
05.2011 - 09.2012
Media Buyer/Planner & Project Manager
Frontier Airlines
05.2007 - 05.2011
Marketing/Public Relations Coordinator
The Border Agency
03.2006 - 05.2007
Bachelor of Arts - Journalism & Mass Communication; Public Relations
Colorado State University