Hi, I’m
ÁNGELA M GÓMEZ G
Communication and Marketing specialist
Bogotá D.C.
Summary
Energetic and detail-oriented communication and marketing specialist bringing robust background in building messages to boost company image and preparing supporting professionally written materials. Relationship and hardworking marketing consultant with more than 8 years of experience in the National Quality Infrastructure field and more than 12 years of experience in corporate and marketing communications. Highly proficient communication and reputation management practices and knowledgeable in digital marketing and new media.
Overview
13
years of professional experience
Work History
NATIONAL INSTITUTE OF METROLOGY OF COLOMBIA
Communication and Relation's Advisor
2023.02 - 2023.05 (3 months)
Job overview
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Designed and planned internal and external events such as webinars, streaming conferences, product launches and press briefings, among other outreach events to raise visibility of organization.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Maintained up-to-date database of more than 200 contact information from media outlets, partners and other relevant stakeholders
- Ensured compliance with all applicable regulations pertaining to corporate communications activities
- Conducted media interviews, press releases and company announcements to maintain positive relationships with stakeholders
- Managed social media accounts to increase brand awareness among target audiences
- Achieved client vision and marketing objectives by collaborating with various departments
- Regularly updated and edited content for INM website
- Tracked key performance indicators to measure success of campaigns Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Established and communicated editorial and brand guidelines to communicators in INM
NATIONAL ACCREDITATION BODY OF COLOMBIA
Executive Management and Communications Advisor
2019.03 - 2023.01 (3 years & 10 months)
Job overview
- Drafted, defined and implemented the Strategic Communication and Marketing plan.
- Worked together with ONAC's legal area to appropriate understanding of political and regulatory conditions, with a view to optimizing actions of strategic and communications plan.
- Collaborated with management of inter-institutional relations, participating in international cooperation activities and promoting relations with other organizations in Latin America and Caribbean.
- Redesigned brand architecture jointly with marketing team and with expert agency in that matter, in order to adjust brand projection to expected perception of stakeholders, assuring brand guidelines applications across all channels
- Worked in segmentation and researching of target audiences and their insights in order to achieve increase in brand positioning and to support sales growth of services in regional market.
- Enhanced reputation and brand to support purpose and ambition, by strengthening relationships with stakeholders.
- Drafted speeches for executive team members at high-profile industry events.
- Managed and improved traditional and digital media outlets for news coverage of client activities and regional brand presence
- Planned and managed marketing and communication budget, achieving results such as increasing customers and stakeholders database by 300% over 3 years, by implementing BTL strategies aimed at raising awareness of the company
- Organized special events such as press conferences, product launches, media tours and more
- Created content for social media platforms such as Twitter and LinkedIn, editing copy for accuracy prior to publication or broadcast
- Crafted press releases and other written communications materials to publicize events, awards, and news of general interest
- Designed and developed more than 30 workshops, conferences, webinars and events for customers and other interested parties
NATIONAL ACCREDITATION BODY OF COLOMBIA
Senior Communication Professional
2017.09 - 2019.02 (1 year & 5 months)
Job overview
- Participated in designing and planning of marketing strategy, led by external consultants during ONAC's organizational restructuring.
- Managed content development for social media channels including Twitter, LinkedIn, YouTube
- Provided strategic advice on public relations campaigns to senior management team
- Compiled data from surveys and focus groups to assess the effectiveness of communications and marketing efforts
- Supported technical and customer service departments in order to implement actions towards satisfaction and brand positioning
- Designed and developed more than 20 workshops, and webinars on communication and marketing topics for customers.
NATIONAL ACCREDITATION BODY OF COLOMBIA
Organizational Communications Coordinator
2014.07 - 2017.09 (3 years & 2 months)
Job overview
- Established communications area and defined scope of its purpose in accordance with corporate strategic objectives.
- Designed and implemented initial communication and marketing strategy as well as led design of the first customer satisfaction survey applied by ONAC, jointly with directive staff and advisors
- Led application of more than 2000 surveys during two years in a row
- Collaborated with internal teams to develop compelling stories that effectively communicated key messages to target audiences
- Created more than 150 promotional and website materials, and outreach engagements to drive communication actions and execute marketing tactics
- Developed engaging content to reach different audiences
- Created and maintained relationships with media outlets, managing press releases and media inquiries
- Analyzed data from web analytics tools and from customers feedback to measure effectiveness of campaigns and identify areas for improvement.
FUNDACIÓN IDEALES GIMNASIO SANTA ANA
Communications and Admissions Coordinator
2013.01 - 2014.06 (1 year & 5 months)
Job overview
- Conducted phone interviews with applicants to evaluate academic qualifications
- Updated and recommended changes to admission criteria, policies and procedures
- Scheduled student appointments and interviews for admissions process
- Coordinated photo shoots with photographers for advertising purposes
- Generated reports summarizing performance results from marketing campaigns
- Created and distributed press releases, newsletters, product brochures and other materials for internal and external audiences
- Analyzed website analytics data to identify areas of improvement or optimization.
FUNDACIÓN IDEALES GIMNASIO SANTA ANA
Communications Advisor
2010.06 - 2012.12 (2 years & 6 months)
Job overview
- Researched target audiences to develop effective messaging that resonates with them
- Provided strategic counsel on branding opportunities across various channels
- Created content for social media platforms such as Twitter, Facebook and Instagram
- Collaborated with internal teams including marketing, sales and customer service departments to ensure consistent brand messaging across all channels
- Crafted press releases and other written communications materials to publicize events, awards, newsworthy stories.
Education
EAE Business School / UPC , Barcelona, Spain
MASTER'S DEGREE from Marketing Management and Market Development Master
12.2021
Universidad Externado de Colombia , Bogotá D.C., Colombia
SENIOR MANAGEMENT PROGRAM from Corporate Reputation
09.2019
Pontificia Universidad Javeriana , Bogotá D.C., Colombia
GRADUATE STUDIES from Organizational Communication Specialist
12.2013
Universidad Pontificia Bolivariana , Medellín, Colombia
GRADUATE STUDIES from Strategic Design and Innovation Specialist
12.2008
Universidad Autónoma de Manizales
BACHELOR DEGREE from Industrial Design
12.2006
Skills
- Branding
- Event Planning
- Storytelling
- Detail Orientation
- Writing and verbal skills
- Adobe Suite - Illustrator + Photoshop
- Mailchimp
- Graphic Design basics
- Website architecture
- Surveys
- Web Analytics
- KPI Monitoring
Languages
English - Professional
Spanish - Native
Timeline
Communication and Relation's Advisor
NATIONAL INSTITUTE OF METROLOGY OF COLOMBIA
2023.02 - 2023.05 (3 months)
Executive Management and Communications Advisor
NATIONAL ACCREDITATION BODY OF COLOMBIA
2019.03 - 2023.01 (3 years & 10 months)
Senior Communication Professional
NATIONAL ACCREDITATION BODY OF COLOMBIA
2017.09 - 2019.02 (1 year & 5 months)
Organizational Communications Coordinator
NATIONAL ACCREDITATION BODY OF COLOMBIA
2014.07 - 2017.09 (3 years & 2 months)
Communications and Admissions Coordinator
FUNDACIÓN IDEALES GIMNASIO SANTA ANA
2013.01 - 2014.06 (1 year & 5 months)
Communications Advisor
FUNDACIÓN IDEALES GIMNASIO SANTA ANA
2010.06 - 2012.12 (2 years & 6 months)
EAE Business School / UPC
MASTER'S DEGREE from Marketing Management and Market Development Master
Universidad Externado de Colombia
SENIOR MANAGEMENT PROGRAM from Corporate Reputation
Pontificia Universidad Javeriana
GRADUATE STUDIES from Organizational Communication Specialist
Universidad Pontificia Bolivariana
GRADUATE STUDIES from Strategic Design and Innovation Specialist
Universidad Autónoma de Manizales
BACHELOR DEGREE from Industrial Design
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