Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Generic

Angela Parra

Bogota

Summary

Seasoned Digital Marketing Specialist with seven years of experience with international experience in countries such as France, Spain, Brazil, and Chile. Accomplished in evaluating marketing analytics and analyzing campaign results to adjust strategies and achieve goals. Experienced Analyst and strategist in reporting and research. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist

European Climate Foundation
05.2021 - Current
  • Actively participate in developing digital performance strategy and implementing different campaigns and projects.
  • Organize campaign setup and management across digital platforms.
  • Manage, control, and optimize budgets assigned to each campaign.
  • Work with agencies and freelance consultants to run campaigns for large projects.
  • Analyze campaign performance and create reports and recommendations for optimization.
  • Stay on top of new trends and developments in the digital space and look for new ways to reach our
    audiences.
  • Be the in-house performance expert and provide concise and thoughtful recommendations to the rest of the team.
  • Provide ad-hoc support on digital performance-related activities to desks in the Americas, including the US and Canada.
  • Represent the Americas Digital Hub in the GSCC Analytics Function team.
  • Proactively develop the region's measuring framework, benchmarks, and touchpoint strategy, working closely with the Americas Digital Hub team and country desks.

Digital Marketing Specialist

Fidelizador
02.2019 - 04.2021
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement. Increased by 20% Customer Health Score.
  • Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
  • Delivered effective and innovative digital campaigns for products such as digital software and onboarding process. Improving positive results by 50%.

Customer Success Manager

EadBox SaaS
02.2018 - 01.2019
  • Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
  • Managed department call volume of 20 daily calls and coordinated department schedules to maximize coverage during peak hours.
  • Measured customer support success with clear metrics to attain 80% of all customer data.

Education

Master of Science - Business Analytics

ASTON UNIVERSITY
Birminghamm UK
06.2025

Master of Science - Global Business Management

RENNES SCHOOL OF BUSINESS
Rennes, France
06.2018

Bachelor - International Business

UNIVERSIDAD DE LA SALLE
Bogota
12.2017

Skills

  • Multi-channel marketing
  • CRM
  • Data Analytics
  • Excel expert
  • SQL
  • Basic Python
  • Web analytics
  • Lifecycle management
  • Business Needs Analysis
  • Analytics and Metrics
  • Data Visualization
  • Dashboard Design

Additional Information

  • Spanish: Mother tongue
  • English: Fluent
  • Portuguese: Intermediate
  • French: Fluent

Certification

Hubspot Inbound Marketing Certification | Advanced Google Analytics Certification | Berkeley Marketing Analytics certification | SQL certification | Python Certification

Timeline

Digital Marketing Specialist

European Climate Foundation
05.2021 - Current

Digital Marketing Specialist

Fidelizador
02.2019 - 04.2021

Customer Success Manager

EadBox SaaS
02.2018 - 01.2019

Master of Science - Business Analytics

ASTON UNIVERSITY

Master of Science - Global Business Management

RENNES SCHOOL OF BUSINESS

Bachelor - International Business

UNIVERSIDAD DE LA SALLE

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