Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Career Highlights
Interests
Languages
Certification
Timeline
Hi, I’m

Ángela María Gómez González

Communication & Brand Strategist
Bogotá,DC
Ángela María Gómez González

Summary

  • 14+ years of experience leading strategic branding, corporate communications, and marketing positioning in life sciences, pharma, and regulatory industries.
  • Proven expertise in stakeholder engagement across LATAM and global forums (ILAC & IAF), driving visibility and trust among international partners.
  • Skilled in storytelling, content strategy, and thought leadership, creating narratives that translate complex regulatory concepts into impactful business communication.
  • Strong track record in brand experience management and regional positioning, aligning corporate identity with the Latam market needs.
  • Adept at cross-functional team leadership and crisis communications, ensuring consistent and resilient communication strategies.

Overview

7
years of professional experience
1
Certification

Work History

Freyr Solutions

Deputy Manager / LATAM Marketing Strategist
01.2025 - Current

Job overview

  • Lead the LATAM marketing and communication strategy, strengthening Freyr’s visibility and positioning in Colombia, Mexico, and Brazil.
  • Design and implement thought-leadership initiatives (content, blogs, events, LinkedIn campaigns).
  • Align global brand identity with regional market-entry strategies, tailoring communication to LATAM’s regulatory and cultural context.
  • Advise LATAM leadership on brand architecture, communication models, and narrative frameworks.

Freyr Solutions

Communication Specialist – Takeda GRA Compliance QMS
08.2024 - 01.2025

Job overview

  • Designed communication frameworks and departmental branding to reposition compliance as an enabler of decision-making.
  • Developed interactive tools and gamified infographics to simplify processes and improve adoption across global teams.
  • Created tailored stakeholder engagement strategies aligned with compliance objectives.
  • Advised on change management communication supporting adoption of new standards.

INM – National Institute of Metrology of Colombia

PR Communication & Marketing Advisor
02.2023 - 05.2023

Job overview

  • Designed the institution’s communication and positioning strategy, identifying stakeholders and key actions.
  • Organized internal and external events (webinars, launches, press briefings).
  • Managed social media and digital channels to strengthen brand awareness.

ONAC – National Accreditation Body of Colombia

Executive Management & Communication Advisor
03.2019 - 01.2023

Job overview

  • Led corporate communications and integrated marketing strategy for long-term stakeholder relationships.
  • Provided strategic counsel on reputation and crisis management to the Executive Director and board.
  • Represented ONAC in ILAC & IAF, collaborating with 20+ countries.
  • Directed brand architecture redesign and storytelling campaigns (#SuperAcredita).

Education

EAE Business School / UPC

Master’s from Marketing Management and Market Development
01.2022

University Overview

Universidad Externado de Colombia

Corporate Reputation Senior Management Program
01.2019

University Overview

Pontificia Universidad Javeriana

Postgraduate Diploma from Organizational Communication
01.2013

University Overview

Universidad Pontificia Bolivariana

Postgraduate Diploma from Strategic Design & Innovation
01.2009

University Overview

Universidad Autónoma de Manizales

Bachelor’s from Industrial Design
01.2006

University Overview

Skills

  • Strategic Branding & Market Positioning
  • Stakeholder Engagement & Relationship Management
  • Corporate & Crisis Communications
  • Reputation & Thought Leadership Strategy
  • Brand Experience Management
  • Storytelling & Content Strategy
  • LATAM Regional Positioning & Visibility
  • Cross-functional Team Leadership

Accomplishments

Accomplishments
  • Acknowledged by OECD and Colombia’s National Planning Department for the successful organization of the First Latin American GLP Seminar, hosted by ONAC (2019).
  • Led ONAC’s brand architecture redesign, strengthening corporate identity and increasing stakeholder trust.
  • Positioned Freyr LATAM at the 31st Foro de la Salud ANDI, enhancing regional visibility and engagement.
  • Launched #SuperAcredita, an innovative stakeholder campaign that boosted visibility in Colombia’s accreditation system.
  • Advised a global pharma client on compliance communication and change management.

Additional Information

Additional Information
  • Expertise in storytelling, brand experience, and customer engagement, applied across B2B and regulatory industries.
  • Strong background in intercultural communication and collaboration with stakeholders in LATAM, U.S., and Europe.
  • Available for international mobility and hybrid/remote collaboration.

Career Highlights

Career Highlights
  • Strengthened global stakeholder engagement by representing Colombia in ILAC & IAF communication and marketing groups, collaborating with 20+ countries.
  • Led the brand architecture redesign at ONAC, aligning corporate identity with stakeholder expectations and improving customer experience.
  • Designed and launched #SuperAcredita, an innovative storytelling campaign that increased visibility and stakeholder engagement.
  • Gained consulting experience supporting a global pharma client (Takeda) on compliance communication and change management.
  • Currently lead the LATAM marketing strategy at Freyr Solutions, enhancing regional visibility and positioning through thought-leadership and strategic events.

Interests

  • Design and innovation applied to communication
  • Exploring storytelling and brand experiences
  • Yoga and mindfulness as tools for balance and creativity
  • Coffee culture and gourmet experiences
  • Handwriting and lettering
  • Travel and intercultural exchange

Languages

English
Full Professional
Spanish
Native or Bilingual

Certification

Design Thinking (MIT), Digital Marketing (Cymetria)

Timeline

Deputy Manager / LATAM Marketing Strategist
Freyr Solutions
01.2025 - Current
Communication Specialist – Takeda GRA Compliance QMS
Freyr Solutions
08.2024 - 01.2025
PR Communication & Marketing Advisor
INM – National Institute of Metrology of Colombia
02.2023 - 05.2023
Executive Management & Communication Advisor
ONAC – National Accreditation Body of Colombia
03.2019 - 01.2023
Universidad Externado de Colombia
Corporate Reputation Senior Management Program
Pontificia Universidad Javeriana
Postgraduate Diploma from Organizational Communication
Universidad Pontificia Bolivariana
Postgraduate Diploma from Strategic Design & Innovation
Universidad Autónoma de Manizales
Bachelor’s from Industrial Design
EAE Business School / UPC
Master’s from Marketing Management and Market Development

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Ángela María Gómez GonzálezCommunication & Brand Strategist