ANDREW MCLANE
Denver,CO
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
13
13
years of professional experience
Work History
DIGITAL MARKETING SPECIALIST
Furniture Row
Denver, Colorado
02.2020 - Current
- Partnered with cross-functional teams to provide strategic input on product functionality, technical requirements, design execution, timelines, and risk mitigation through comprehensive compatibility testing across software, hardware, operating systems, and network environments.
- Conducted in-depth market research and performance analysis using web analytics tools to evaluate key metrics including page traffic, transaction value, click-through rates, link authority, and cost-per-click, translating data insights into actionable optimization strategies.
- Drove revenue growth by building strategic partnerships with merchants, webmasters, bloggers, and digital publishers; identified emerging eCommerce trends, secured high-traffic backlink placements, and refined digital advertising initiatives to maximize online sales.
- Improved search visibility and organic traffic by analyzing search engine behavior and implementing targeted keyword strategies, on-page optimizations, and content placement initiatives aligned with SEO best practices.
- Collaborated with web development, marketing, and creative teams to design and launch multimedia website experiences that aligned with brand standards, enhanced user engagement, and supported overall digital strategy.
ASSOCIATE SALES MANAGER
Denver Mattress
Lakewood, CO
11.2017 - 02.2020
- Led onboarding and development for a team of 15 new hires, delivering structured training, performance coaching, and ongoing mentorship that improved productivity, increased sales performance, strengthened customer retention, and supported internal career advancement.
- Ranked in the top 5% of nearly 800 sales associates by leveraging a consultative sales approach, building strong client relationships, and maintaining expert-level knowledge of products, promotions, and company policies to consistently exceed performance targets.
- Monitored, analyzed, and reported on key performance indicators and business trends, translating quantitative data into actionable insights to strengthen partner relationships and drive strategic decision-making.
PROPERTY & DIGITAL MARKETING MANAGER
Deal College Rentals
Bloomsburg, Pennsylvania
05.2013 - 11.2017
- Developed and executed digital marketing strategies to promote property availability, including paid and organic social media campaigns, SEO optimization, and compelling listing advertisements; conducted property showings to drive occupancy rates.
- Designed and launched a property website featuring interactive visual content and original aerial photography, enhancing user experience, increasing engagement, and differentiating listings in a competitive market.
- Oversaw operations for a portfolio of 30+ rental properties, managing contractor relationships, supervising maintenance and repairs, handling tenant communications and conflict resolution, and ensuring timely rent collection to maintain profitability and resident satisfaction.
Education
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) - CONCENTRATION IN MANAGEMENT
Commonwealth University - Bloomsburg
Bloomsburg, PA08.2017
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION - INFORMATION TECHNOLOGY MANAGEMENT
Commonwealth University - Bloomsburg
Bloomsburg, PA05.2016
Skills
- Sanity Studio
- Upstart Commerce
- Jira
- Cloudinary
- Asana
- Testing and Optimization
- Google Analytics
- Microsoft 365
Timeline
DIGITAL MARKETING SPECIALIST
Furniture Row
02.2020 - Current
ASSOCIATE SALES MANAGER
Denver Mattress
11.2017 - 02.2020
PROPERTY & DIGITAL MARKETING MANAGER
Deal College Rentals
05.2013 - 11.2017
MASTER OF BUSINESS ADMINISTRATION (M.B.A.) - CONCENTRATION IN MANAGEMENT
Commonwealth University - Bloomsburg
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION - INFORMATION TECHNOLOGY MANAGEMENT
Commonwealth University - Bloomsburg