ANDRES FELIPE ARTUZ
Industrial Engineer
Calgary,Alberta
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Sales and Marketing Manager
BRS Roofing Supply
Georgia
07.2022 - Current
- Managed sales promotions and marketing strategies on major social media sites.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 23% in sales.
Business Development Manager
Alianza Team
Bogota
10.2020 - 04.2022
- Generated new business with marketing initiatives and strategic plans increasing on 70% new customer acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
Branch Manager
DOKA
Bogota
05.2018 - 08.2020
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Assessed employee performance and developed improvement plans.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Generated financial and operational reports to assist management with business strategy.
Account Manager - B2B Business Development
STEN
Bogota
04.2015 - 04.2018
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins 7% by effectively controlling budget and overhead and optimizing product turns.
Account Manager - B2B Business Development
POWER QUALITY SOLUTIONS DE COLOMBIA
Bogota
06.2013 - 03.2015
- Goal the sales budget increasing profit sales by 35% compared to the previous year.
- Prepared sales presentations for clients showing success and credibility of products.
- Implemented systems and procedures to increase sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Marketing Coordinator
Corona
Bogota
02.2011 - 06.2013
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Education
Effective Leadership For XXI Century - Organizational Leadership
Los Andes University
Colombia 02.2022 - 09.2022
Effective Communication For The Current Leader - Organizational Leadership
Tecnológico De Monterrey
Ciudad De Mexico 07.2022 - 10.2022
Master - Marketing And Sales Management
CEU Universidad De San Pablo
Madrid 02.2014 - 11.2015
INDUSTRIAL - ENGINEER
Pontificia Universidad Javeriana
Colombia 04.2005 - 01.2011
Skills
Business growth and retention
Business Development
Coaching and mentoring
Strategic planning
Territory Management
Performance tracking and evaluations
Trained in consumer marketing
B2B Sales techniques
Timeline
Sales and Marketing Manager
BRS Roofing Supply
07.2022 - Current
Effective Communication For The Current Leader - Organizational Leadership
Tecnológico De Monterrey
07.2022 - 10.2022
Effective Leadership For XXI Century - Organizational Leadership
Los Andes University
02.2022 - 09.2022
Business Development Manager
Alianza Team
10.2020 - 04.2022
Branch Manager
DOKA
05.2018 - 08.2020
Account Manager - B2B Business Development
STEN
04.2015 - 04.2018
Master - Marketing And Sales Management
CEU Universidad De San Pablo
02.2014 - 11.2015
Account Manager - B2B Business Development
POWER QUALITY SOLUTIONS DE COLOMBIA
06.2013 - 03.2015
Marketing Coordinator
Corona
02.2011 - 06.2013
INDUSTRIAL - ENGINEER
Pontificia Universidad Javeriana
04.2005 - 01.2011