I hold Bachelor's and Master's degrees in Business Administration with a specialization in International Business. Through my academic and professional journey, I have cultivated an understanding of the global landscape, encompassing politics, economics, entrepreneurship, and culture. My passion, enthusiasm, proactive nature, and strong determination drive my pursuit of success. I place high value on integrity, collaboration, and commitment.
Overview
26
26
years of professional experience
1
1
Certification
2
2
Languages
Work History
Sales Supervisor
TripleTen LATAM
01.2024 - Current
Lead and motivate a LATAM-based sales team (up to 12) to consistently surpass sales goals
Coach and develop team members to enhance their sales skills and product knowledge
Analyze performance data to implement effective strategies and optimize team results
Ensure adherence to sales processes and CRM (HubSpot)
Collaborate on workflow improvements and contribute to LATAM market strategies
Provide regular performance reporting and foster a positive team environment
Successfully consolidated a team of 10 senior closers within one month
CRM Manager
Autofenix S.A
03.2024 - 09.2024
Specializing in vehicle distribution and comprehensive after-sales services, Autofenix prioritizes delivering an exceptional customer experience throughout the entire buying journey
Currently, Autofenix holds the official importer and distributor title for Leapmotor in Ecuador
Leadership and motivation of a CRM professional team
Develop and implement comprehensive CRM strategies aligned with the company's business objectives
Identifying opportunities to improve CRM processes and optimize tool usage
Supervise the management of digital leads and advocacy through inbound and outbound channels
Implement and execute digital marketing campaigns for lead generation and qualification
CRM administrator and tool superuser role to ensure effective use by the different teams involved with the tool
Design and implement strategies and processes to optimize customer experience and satisfaction, including the measurement and analysis of key indicators
Provide support and work closely with sales and marketing leadership in their sales and marketing efforts
Establish and monitor KPIs for CRM and sales areas
Generate business and customer satisfaction/experience reports and analyze data to support strategic decision-making
National Sales Manager
Grasshopper International
01.2000 - 02.2024
Lead the training plan for the sales team. (Overseeing a team of 12 people)
Establish direct relationships with representatives of partner institutions (Canada, Australia, United Kingdom, New Zealand, USA, and European Union) and develop commercial strategies
Collaborate on strategy creation with various institutions and execute plans with the team
Mediate and resolve especial cases involving institutions, marketers, clients, and the internal team
Provide comprehensive support throughout the client journey, with a focus on VIP clients/providers
Devise monthly campaigns to drive sales growth and goal attainment
Collaborate with the marketing team, offering insights and strategies
Manage the sales team's budget for incentives and activities
Provide cross-functional support to admissions, student experience, visa, and customer service areas
Support and monitor CRM activities throughout the sales team
Monitor monthly reports to track Key Performance Indicators (KPIs)
2023 - Successfully implemented onboarding using CRM tool HubSpot
Trade Marketing Coordinator
Fondo Inmobiliario PACTIA
01.2022 - 11.2022
Lead the customer service process
Serve as the voice of the customer, manage PQRSF (complaints, suggestions, compliments, claims, and feedback), oversee experience and satisfaction measurements, manage customer contact channels and interactions
Supervise and strategically coordinate the outsourced call center for customer service
Manage the entity's B2B CRM, handle internal customer support, execute projects, and oversee the provider
Additionally, manage B2C CRM and PQRS tools
Strategically develop customer loyalty plans for both B2B and B2C clients
Identify customer pain points in their experience and implement corrective measures
Oversee brand positioning and marketing activities, including events and direct marketing activities
2022 - Strategically formulated and partially executed the company's new Value Proposition
2022 - Developed the service protocol, customer journey, and contact channels for Smart Lockers - BOX
Senior Trade Marketing Analyst
Fondo Nacional del Ahorro (FNA)
01.2018 - 03.2022
Lead activities and events with the sales force
Lead campaigns to attract a larger number of financial consumers through service points, trade fairs, fairs in public spaces, and virtual channels
Manage the corporate image of FNA in the assigned regions
Oversee the BTL agency responsible for FNA's logistics under contract
Develop marketing strategies focused on supporting the external sales forces and service points
2018 - Successfully executed the 'Mi Casa Ya Para Todos' Fair in Medellín, exceeding the commercial event target by 120%
2019 - Executed a second-semester severance payment campaign, with the Northwest regional branch meeting the commercial target
2020 - Successfully executed the FNA's Grand Virtual Housing Fair (Bronze at the EFFIE Awards)
2021 - Planned, supervised, and executed the FNA's 'Oficina Móvil de los Sueños' activity
Head of Business Development for Latin America
A life in Shorts
03.2017 - 05.2018
Company Overview: A Life In Shorts is an American company focused on brand creation, communications, and digital media. It specializes in crafting compelling stories for effective social media marketing. Notable clients include KPMG, Credit Karma, Twitter, LinkedIn, CISCO, The Intern Group, and Grupo Sura.
Held the position of Head of Business Development for Latin America