Andrea Restrepo
Miami
Summary
Strategic, data-driven marketing leader with 10+ years of experience in social media, influencer marketing, and brand partnerships across CPG, spirits, fashion, beauty, and healthcare. Proven track record of delivering global campaigns, scaling influencer ecosystems, and leading cross-functional teams. Entrepreneurial operator with expertise in talent management, brand building, and event production. Native Spanish speaker with deep knowledge of U.S. Hispanic and LATAM markets.
Overview
10
10
years of professional experience
Work History
Talent Manager
Nicole Betancur
04.2023 - Current
- Represent influencer Nicole Betancur, securing high-value partnerships with brands like Johnnie Walker, Meta, Tecno Mobile, Forever21, AppleTV, and Atlantic Records.
- Develop her personal brand identity, crafting content pillars and guiding her strategic positioning across platforms.
- Launched Pensamientos al Desnudo podcast with Spotify, debuting Top 3 in Colombia and consistently ranking in the Top 10.
- Oversee business operations, including finance, legal, administration, and strategic partnerships, to support talent growth and brand collaborations.
Director, Social Strategy
Starpower – Real Chemistry
01.2024 - 09.2024
- Led talent strategy, measurement, and analytics for 35+ Diageo brands including Don Julio, Johnnie Walker, Smirnoff, and Captain Morgan.
- Launched the agency’s first micro-influencer solution, reducing partnership costs by 35% while scaling campaign volume by 40%.
- Streamlined measurement across 35+ brands by creating standardized frameworks and Tableau dashboards integrating CreatorIQ and social API data.
- Implemented a proprietary Diageo metric to measure ROI of talent partnerships across social, paid, and earned channels.
- Spearheaded an AI Taskforce, piloting new tools and producing 10+ case studies that accelerated adoption and improved operational efficiency by 30%.
Director, Influencer Marketing
160over90 – Endeavor
02.2021 - 03.2023
- Led influencer campaigns for Reebok, Hollister, T-Mobile, Coca-Cola Soccer, DKNY, Calvin Klein, and Campari Group, managing budgets, talent, and performance.
- Created global influencer toolkits for Reebok product launches, aligning markets across U.S., Europe, APAC, and LATAM with influencer archetypes, creative guidance, and reporting frameworks.
- Executed influencer-driven paid amplification on TikTok and Instagram, boosting Reebok retail programs with partners including Foot Locker, Finish Line, Champs, and DSW.
- Built Hollister’s first Latinx influencer collective and brokered music licensing deals with emerging artists, generating 14M impressions, $22M in press coverage, and a Shorty Award nomination.
- Directed talent negotiations and on-set coordination for DKNY’s Fall 2022 Collective, ensuring seamless execution of photoshoots and content delivery across digital, retail, OOH (Times Square), and TV.
- Managed a team of four and served on the Senior Leadership Team, advising the EVP of Comms on staffing, thought leadership, and internal trainings.
Supervisor, Digital, Influencer & Analytics
Marina Maher Communications – Omnicom
11.2017 - 02.2021
- Led social and influencer strategy for Herbal Essences, Head & Shoulders, Gillette Venus, Braun, Tide, managing large-scale budgets, talent, measurement, and a team of five.
- Pioneered an in-house content studio for Gillette Venus, generating $500K+ in incremental agency revenue.
- Orchestrated the war room for Tide’s Super Bowl LIV campaign with Charlie Day and Emily Hampshire, driving 133M engagements and securing standout game-day recognition.
- Led crisis comms for Tide Pods, Gillette Venus, and Head & Shoulders, safeguarding brand reputation.
- Elevated Braun’s Amazon ranking (#22 → #8) and launched DTC websites for Venus and Braun via influencer campaigns and paid amplification.
- Collaborated on J&J CEO Alex Gorsky’s LinkedIn executive presence strategy, enhancing visibility and thought leadership.
Associate Manager, Social Media
360i
03.2016 - 10.2017
- Owned social media management for Chivas Regal, Jameson, and The Glenlivet, leading client comms and developing content calendars, copy, and assets in compliance with DISCUS regulations.
- Led bilingual community management and built crisis response playbooks to engage consumers, escalate issues, and protect brand reputation.
- Boosted Latino engagement for Chivas Regal through a partnership with Maná, driving cultural relevance and brand affinity.
- Launched CRM programs for Chivas Regal and The Glenlivet, executing Facebook lead-gen campaigns to expand customer databases.
Education
Diploma - Sports & Entertainment Marketing
EAFIT
01-2023
Advanced Diploma - Digital Marketing
New York University
01-2017
BS - Advertising & Marketing Comms
Fashion Institute of Technology
01-2014
AA - Communication Design
Fashion Institute of Technology
01-2011
Skills
Organic & Paid Social
Influencer Marketing
Talent Management
Measurement & Analytics
Global Campaign Strategy
Crisis Communications
LATAM & US Hispanic Expertise
Regulated Industries
Entrepreneurial Experience
Founder, Artist Manager & Event Promoter
Evoke | New York, Miami, Atlanta | 2007 – 2015
- Represented electronic music DJs, securing bookings and brand partnerships while producing and promoting events across NYC, Miami, and Atlanta.
Co-Founder & Event Producer
Crime Scene Productions | New York, NY | 2010 – 2013
- Produced reggaeton concerts with artists including J Balvin, Arcangel, and Nicky Jam, managing budgets up to $50K per show and leading teams of 20+ promoters.
Tools
- TikTok & Meta Ads Manager
- CreatorIQ
- Tagger
- Sprinklr
- Tableau
- Brandwatch
- NetBase Quid
- Adobe Creative Suite
Timeline
Director, Social Strategy
Starpower – Real Chemistry
01.2024 - 09.2024
Talent Manager
Nicole Betancur
04.2023 - Current
Director, Influencer Marketing
160over90 – Endeavor
02.2021 - 03.2023
Supervisor, Digital, Influencer & Analytics
Marina Maher Communications – Omnicom
11.2017 - 02.2021
Associate Manager, Social Media
360i
03.2016 - 10.2017
Diploma - Sports & Entertainment Marketing
EAFIT
Advanced Diploma - Digital Marketing
New York University
BS - Advertising & Marketing Comms
Fashion Institute of Technology
AA - Communication Design
Fashion Institute of Technology
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