Andrea Herrera
National Execution Chief
Bogotá,DC
Summary
Dynamic leader with a proven track record at Unilever Company, excelling in strategic execution and relationship management. Adept at driving market competitiveness through proactive trade marketing strategies and adaptable decision-making. Recognized for achieving cost-saving targets while fostering teamwork and leveraging insights to enhance operational excellence.
Overview
8
8
years of professional experience
2
2
Languages
Work History
National Execution Chief
Unilever Company
12.2023 - Current
- Lead the commercial execution at a national level, ensuring the flawless implementation of the strategy at the Point of Sale.
- Responsible for ensuring coverage, visibility and execution fundamentals
- Generate strategies that enable market competitiveness.
- Manage relationships with strategic partners (TC, CSP, customers) to ensure operational excellence.
- Provide insights from the field to feed back into the commercial strategy and ensure agility in decision making.
Trade Marketing Manager
Red Bull
01.2023 - 11.2023
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Develop Trade Marketing strategies according to the needs of each channel, aligned with the marketing plan and protecting the brand image at all times.
- Adapt the global POS visibility strategy according to local needs and posibilities, ensuring the Perfect Store Journey.
- Ensure strategic relationships with the main customers of the modern channel to identify and develop the category process taking into account the main insights of the shopper and the category
Customer Strategic Planning
Unilever Company
09.2022 - 12.2022
- Allocate budget by channel and customer, ensuring the profitability of categories and brands.
- Define the channel strategy according to the marketing plans.
- Ensure performance indicators (Profitability, volume and market share) through the strategies applied to each channel and category.
- Identify market opportunities and capitalize them before competitors.
Key Account
Unilever Company
02.2020 - 08.2022
- Implement the strategy defined for each category according to the needs of each customer.
- Ensure indicators (SI-SO-OOS).
- Identify gaps in each category and define an action plan to capitalize on them ahead of competitors.
- Guarantee the execution of the commercial PAC's of each customer, making the resources profitable and maximizing each execution.
Execution Leader MT
Unilever Company
03.2019 - 01.2020
- Ensure the execution of the 4ps in the POS (OSA, price, SOS and placement).
- Develop tactical strategies per customer.
- Guarantee the execution in POS of the commercial PAC and Extrapac of each client
Education
MBA - MBA
GSB-Rosario University
Bogotá 05.2001 -
MBA - Master in Leadership
EADA
Barcelona, Colombia 05.2001 -
Bachelor of Science - MBA
Sabana University
Bogotá, Colombia 05.2001 -
Skills
Proactive
Timeline
National Execution Chief
Unilever Company
12.2023 - Current
Trade Marketing Manager
Red Bull
01.2023 - 11.2023
Customer Strategic Planning
Unilever Company
09.2022 - 12.2022
Key Account
Unilever Company
02.2020 - 08.2022
Execution Leader MT
Unilever Company
03.2019 - 01.2020
MBA - MBA
GSB-Rosario University
05.2001 -
MBA - Master in Leadership
EADA
05.2001 -
Bachelor of Science - MBA
Sabana University
05.2001 -
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