Andrea Gualdrón
Colombia
Summary
With over 5+ years of experience in marketing and operations management, I bring my expertise as a talented leader, applying exceptional problem-solving and planning abilities toward enhancing business plans and day-to-day operations. Results-driven and resilient in developing teams while improving processes and increasing productivity, I bring a solid understanding of business technology, excellent communication skills, and a talent for spotting areas in need of improvement and implementing changes with a strategic approach.
Overview
7
7
years of professional experience
Work History
Operations Manager
Venture Global Solutions
03.2023 - Current
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Developed systems and procedures to improve operational quality and team efficiency.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Analyzed and reported on key performance metrics to senior management. - Facilitated smooth collaboration between departments through clear communication channels.
- Managed budgets effectively, consistently delivering projects on-time and within financial constraints.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Developed and implemented strategies to maximize customer data insights.
- Handled staff training initiatives aimed at upskilling the workforce to meet dynamic industry demands.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Developed strong relationships with vendors, resulting in better pricing and improved service quality.
- Spearheaded process improvements, resulting in increased productivity and reduced operational costs.
- Increased profit by streamlining operations.
- Implemented process improvement to shape organizational culture, optimize
- procedures for higher efficiency and help company evolve and grow.
- Championed safety protocols to maintain a secure working environment, reducing workplace accidents significantly.
Marketing Operations Manager
E&S Home Care Solutions I Home Care Provider
11.2021 - Current
- Streamlined marketing processes for improved efficiency and cost savings.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships.
- Mentored junior team members, fostering professional development and enhancing overall team performance.
- Implemented CRM system for better management of customer data and enhanced targeting capabilities.
- Oversaw budget allocation across multiple channels, ensuring efficient use of resources in achieving marketing goals.
- Enhanced customer engagement with personalized email marketing campaigns.
- Drove customer retention efforts with targeted loyalty programs and promotional offers.
- Developed data-driven strategies to boost lead generation and conversion rates.
- Managed cross-functional teams to ensure timely completion of marketing projects.
- Implemented performance tracking systems, facilitating data analysis and informed decisionmaking.
- Evaluated campaign effectiveness using metrics such as ROI, CTR, and conversion rates to inform future strategies.
- Optimized website content for better search engine ranking and increased organic traffic.
- Collaborated with sales team to align marketing initiatives for maximum impact on revenue growth.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Used data analytics to track lead generation campaigns and improve quality.
Marketing Account Manager
E&S Academy I Medical Healthcare Training Programs
01.2021 - Current
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Mentored junior team members on best practices in project management methodologies, enhancing their skills development.
- Implemented data-driven decision-making processes to optimize campaign performance and ROI.
- Oversaw creation of multimedia assets such as videos, infographics, and interactive presentations for enhanced audience engagement.
- Streamlined internal processes, resulting in increased efficiency and productivity among team members.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Tracked and reported on marketing campaign responses.
- Organized logistics for marketing and proposal strategy meetings.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Independent Journalist
Association of International Seafood Professionals
01.2021 - 07.2021
- Wrote, edited and produced stories for Internet and digital channels.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Researched and gathered information to develop accurate and credible stories.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Wrote and published articles for leading newspapers and magazines.
- Collaborated with editors and other journalists to create compelling content.
Operations Intern
Organization Of American States
01.2020 - 07.2020
- Assisted in the preparation of reports highlighting operational successes and areas requiring further attention or improvement.
- Assisted with coordination of technical and business system process improvements.
- Contributed to the successful execution of various initiatives, working closely with cross-functional teams.
- Completed reports and paperwork on critical information impacting operations.
- Supported operations team with resource allocation and utilization for optimal expense control.
- Ensured compliance with industry regulations by staying abreast of changing requirements and updating policies accordingly.
- Assisted in the development of new strategies for improving overall organizational performance.
- Supported team members in reaching project goals by providing guidance and resources as needed.
- Managed inventory and supply chain operations to ensure efficient resource allocation and minimize waste.
Grassroots Coordinator
ONG Soledad es Nuestra Casa
10.2018 - 10.2019
- Expanded network of supporters by actively participating in local events and developing key partnerships with stakeholders.
- Increased volunteer engagement by effectively managing volunteer recruitment, training, and retention programs.
- Supported overall organizational growth by actively identifying and pursuing new partnership opportunities within the community.
- Organized successful town hall meetings to foster dialogue between community members and decisionmakers.
- Developed strong relationships with local organizations for increased collaboration on community projects.
- Enhanced community outreach by coordinating and executing grassroots events and campaigns.
- Facilitated open communication between organization and constituents, addressing concerns and providing resources as needed.
- Led team of volunteers to achieve campaign goals through effective delegation of tasks and regular progress checkins.
- Improved internal operations by streamlining processes for event planning, data management, and budget tracking.
Community Relations Coordinator
Partido Liberal Colombiano
03.2017 - 03.2018
- Developed and executed quarterly rolling calendar of events.
- Organized meetings for executives and coordinated availability of conference rooms for participants.
- Improved public perception of the organization through positive media coverage generated from well-executed events and campaigns.
- Developed strategic partnerships with local organizations to create mutually beneficial relationships, strengthening the community network.
- Managed communication channels, including social media and newsletters, to effectively share updates and news with the public.
- Coordinated volunteer programs to increase community involvement and support for various initiatives.
- Established a solid reputation as an approachable resource within the local area by attending networking events and engaging in community-focused conversations.
- Continuously adapted strategies to align with evolving community needs, ensuring our approach remained relevant and impactful over time.
- Enhanced community engagement by organizing and executing successful events, promoting collaboration and awareness.
- Promoted diversity and inclusion through thoughtfully designed programs that catered to varying cultural backgrounds within the community.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
Education
Bachelor of Arts - Social Communications And Journalism Studies
Universidad Del Norte
Barranquilla, Colombia01.2020
Skills
- Problem-Solving
- Team Leadership
- Operations Management
- Decision-Making
- Planning and Implementation
- Project Management
- Strategic Planning
- Process Improvements
- Onboarding and Orientation
- Data Management
Languages
Spanish
Native language
English
Proficient
C2
French
Intermediate
B1
Timeline
Operations Manager
Venture Global Solutions
03.2023 - Current
Marketing Operations Manager
E&S Home Care Solutions I Home Care Provider
11.2021 - Current
Marketing Account Manager
E&S Academy I Medical Healthcare Training Programs
01.2021 - Current
Independent Journalist
Association of International Seafood Professionals
01.2021 - 07.2021
Operations Intern
Organization Of American States
01.2020 - 07.2020
Grassroots Coordinator
ONG Soledad es Nuestra Casa
10.2018 - 10.2019
Community Relations Coordinator
Partido Liberal Colombiano
03.2017 - 03.2018
Bachelor of Arts - Social Communications And Journalism Studies
Universidad Del Norte
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