Andrea Arias

BRAND: DAVIVIENDA BANK AND DAVIPLATA

• Enhanced brand messaging by developing creative and engaging copy for various marketing materials.
• Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
• Collaborated with the design team to create visually appealing and effective ad campaigns.
• Streamlined internal communication processes by rewriting company-wide documents for clarity and coherence.
• KPI'S reports.

• Enhanced user engagement by developing immersive digital content across multiple platforms.
• Streamlined content production processes for improved efficiency and faster turnaround times in project delivery.
• Support in electoral and governmental campaigns in Latin America.
• Creation of strategies and writing of digital content for political and social marketing.
• Creation of scripts for videos.

ACHIEVEMENT: Polaris Award for Miguel Uribe's digital strategy for Congress (most votes in Colombia).

• Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
• Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
• Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
• Content writing UMB Virtual and Corporate Academy (social media and Blog).
• Writing scripts for audiovisual content for UMB and its virtual courses.

• Brand: ARMANDO RECORDS
• Increased digital engagement by implementing innovative social media campaigns and content strategies.
• Developed and executed data-driven marketing plans for improved brand exposure and customer acquisition.
• Streamlined internal workflows with the adoption of project management tools, resulting in increased team efficiency.
• Established robust analytics frameworks to monitor campaign performance, informing data-driven decision-making processes.

• Brands: Clínica Loyola, Hotel Monserrat Plaza, Livinn Bogotá, Jamming Festival, Festival Stereo Picnic.
• Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
• Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
• Improved customer engagement with personalized direct mail campaigns targeting specific demographics.
• Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
• Conversation writing for Chat Bots (Schwarzkopf - Dialogflow).