
Accomplished communications, marketing, and business development professional with a background spanning multimedia journalism, creative direction, strategic storytelling, and operational leadership. Emmy-nominated journalist with extensive experience leading content development across television, radio, digital, and customer-facing platforms while maintaining strong brand integrity and audience engagement. Proven success driving business growth through strategic marketing initiatives, stakeholder collaboration, regional partnership expansion, and relationship-focused leadership. Experienced in revenue growth strategy, sales operations, client relationship management, and leading cross-functional teams in fast-paced environments. Known for blending creativity, communication, and operational strategy to build meaningful partnerships and deliver measurable results.
• Lead Business Expansion: A strategic expansion into three regional Costco locations, overseeing store relationships, corporate
coordination, and in-store team management.
• Revenue Growth & Lead Management: On track to generate $3.5-5 million in revenue by optimizing sales processes and leveraging Cobalt Centah and WinGen to document and follow up on leads gotten from our Costco partnership.
• Brand Visibility & Media Strategy: Enhancing brand recognition
through compelling radio, TV, and social media content, ensuring
alignment with company heritage and core messaging.
• Stakeholder Engagement & Content Strategy: Collaborating with key stakeholders to maximize the impact of marketing content and drive customer engagement.
• Performance Analysis & Optimization: Utilizing Salesforce and
Hootsuite to analyze media performance and adjust ad spending.
• Team Leadership & Training: Building a high-performing content team,mentoring staff on Hatch messaging and Quickpage, and implementing scalable content processes.
• Content Strategy Development: Leading content initiatives, including journey mapping, persona-based messaging, and multi-channel content and analyze media performance metrics and adjust purchases to optimize ROI and audience engagement, garnered 21% increase in Q3 website traffic