ANA MILENA MENDOZA LOGREIRA
Barranquilla
Summary
International Business Professional, Finance Specialist, and Master in Financial Management, bilingual (Spanish and English), with over 10 years of experience in structuring financing operations, raising capital, company valuations, and M&A processes in the real estate, financial, fintech, and investment banking sectors. Expert in advanced financial modeling, scenario analysis, projected cash flows, debt and equity projections, as well as financial and strategic due diligence processes for institutional investors, private equity funds, and corporate banking. Recognized for her ability to negotiate with investors, coordinate financing processes with local and international financial institutions, and generate high-impact strategic analyses for boards of directors. Advanced knowledge of SAP FI/MM, Oracle Financials, MS Excel, and others.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Brand and Intangible Asset Valuation Analyst
BRANDVALORUM S.A.S
10.2022 - Current
- Development of financial models for the valuation of intangible assets and brands, integrating market analysis and competitive benchmarking.
- Preparation of investment memos and institutional presentations for boards of directors and investors.
- Active participation in due diligence processes to support investment decisions.
- Professional Footprint: Key support in investment and financing decisions through strategic analysis.
- Visibility of intangible value for M&A processes and capital structuring.
Senior Financial Advisor – Investment Banking
ESTRATEGA S.A.S
12.2020 - 10.2022
- Development of comprehensive financial models (cash flows, projections, capital structure, sensitivity analysis).
- Coordination of capital raising processes with banks and investment funds, negotiating favorable terms.
- Prepared presentations for investment committees and boards of directors in Spanish and English.
- Professional Footprint: Strategically redirected sales based on profitability analysis by product and customer.
Chief Financial Officer
AGS CONSULTORES S.A.S
01.2015 - 12.2015
- Leadership in the financial structuring of investment projects > USD 60M.
- Direct negotiation with investment funds, family offices, and corporate banking.
- Development of valuation models with sensitivity analysis for M&A.
- Professional Footprint: Tripled contacts with institutional investors through a robust economic model, restoring confidence in the banking sector and facilitating access to strategic financing.
Financial Consultant – Public Sector
Gobernación de Sucre
08.2013 - 12.2014
- Economic valuation of infrastructure projects with a focus on social and economic profitability.
- Financial impact assessment and development of models based on savings and asset valuation.
- Professional Footprint: Significant improvements in quality of life and regional economic revitalization thanks to models that demonstrated the viability of strategic projects.
Costing and Pricing Senior Analyst
British Telecom Latam
11.2011 - 07.2012
- Consolidation of budgets and costs for six Latin American countries.
- Financial analysis for profitability optimization.
- Professional Footprint: Management of key financial information integration at the regional level.
- Design and communication of a clear and executable financial roadmap for the technical area, ensuring the early incorporation of economic variables into new projects.
Education
Master's Degree - Financial Management
Universidad EAFIT
Medellín01.2012
Specialization - Finance
Universidad EAFIT
Medellín01.2006
Professional - International Business
Universidad EAFIT
Medellín01.2004
Skills
- Comparable company analysis
- Excel proficiency
Certification
- International Financial Reporting Standards (IFRS) – Universidad EAN, 2016
- Financial Analyst – A.B. Freeman School of Business, Tulane University, 2014
Publications
- State of the Art of Interaction between Artisanal Mining and the Financial Sector in Bolivia, Colombia, and Peru– Alliance for Responsible Mining Foundation, 2014
- BRLA Fabricato S.A – 2012
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Senior Brand and Intangible Asset Valuation Analyst
BRANDVALORUM S.A.S
10.2022 - Current
Senior Financial Advisor – Investment Banking
ESTRATEGA S.A.S
12.2020 - 10.2022
Chief Financial Officer
AGS CONSULTORES S.A.S
01.2015 - 12.2015
Financial Consultant – Public Sector
Gobernación de Sucre
08.2013 - 12.2014
Costing and Pricing Senior Analyst
British Telecom Latam
11.2011 - 07.2012
Specialization - Finance
Universidad EAFIT
Professional - International Business
Universidad EAFIT
Master's Degree - Financial Management
Universidad EAFIT