Aminatou Ibro Ayouba
Denver
Summary
Results-driven Programmatic Campaign Manager with over three years of experience leading full-funnel digital advertising strategies across major DSPs. Skilled at leveraging data insights to optimize campaigns, exceed performance targets, and drive client ROI. Adept at collaborating with cross-functional teams and managing multimillion-dollar budgets across programmatic, social, and CTV platforms. Recognized for problem-solving, strategic thinking, and a client-first mindset that delivers impact at scale.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Programmatic Campaign Manager
Adtaxi
Denver
10.2024 - Current
- Managed and optimized full-funnel programmatic campaigns across major Demand-Side Platforms (DSPs), ensuring alignment with client KPIs while maintaining strict budget discipline.
- Collaborated cross-functionally with SEM and Paid Social teams to design and implement cohesive, multi-platform strategies that drove significant improvements in customer acquisition and conversion rates.
- Conducted daily campaign oversight, proactively monitoring pacing, performance, and delivery to identify issues and implement timely optimizations.
- Leveraged advanced analytics tools to analyze campaign data, resolve attribution challenges, and drive continuous performance improvements—routinely surpassing ROI benchmarks.
- Designed and executed customized digital strategies grounded in client objectives, industry trends, and audience insights to maximize relevance and campaign impact.
- Delivered strategic insights and creative problem-solving to enhance campaign outcomes and deepen client relationships.
- Successfully launched and scaled multi-channel advertising initiatives—spanning brand awareness and direct response goals—consistently delivering measurable business results
Digital Data Consultant/ Partner Account Manager
Acxiom
06.2022 - 10.2024
- Optimized large-scale digital advertising campaigns with a performance focus on CPM efficiency, managing budgets exceeding $1.8M and delivering strong returns across programmatic, social, and CTV platforms.
- Developed and presented data-driven advertising strategies for over 100 high-value clients, using campaign analytics to inform recommendations and exceed performance benchmarks.
- Managed and scaled cross-channel media campaigns with a combined spend of over $5M across platforms including TikTok, Snapchat, DV360, Instagram, LinkedIn, Amazon DSP, and The Trade Desk.
- Executed advanced audience segmentation and strategic distribution, aligning targeting with platform capabilities to maximize reach, relevance, and conversion.
- Analyzed campaign KPIs—such as CPM, CTR, CVR, and ROAS—to uncover performance insights, optimize budget allocation, and improve overall campaign effectiveness.
- Monitored partner engagement and performance metrics, delivering actionable insights that drove ongoing optimization and deepened client relationships.
- Designed and implemented custom account strategies tailored to client goals, industry verticals, and market dynamics.
- Collaborated cross-functionally with internal stakeholders—including analytics, sales, and product teams—to deliver timely, customized solutions and ensure client satisfaction
Customer Service Representative
Fiserv
11.2021 - 05.2022
- Assisted customers in safeguarding their accounts by reviewing and addressing suspicious activity, reversing unauthorized transactions, and reissuing compromised cards
- Effectively reviewed and explained account charges, resulting in a 25% reduction in fraud-related issues and a 30% improvement in customer trust and satisfaction
- Maintained high customer satisfaction by implementing forward-thinking strategies to address needs and resolve concerns effectively
- Answered customer telephone calls promptly, reducing on-hold wait times by 40% and enhancing overall service efficiency and client experience
- Consistently met and exceeded customer call guidelines for service levels, handle time, and productivity
Customer Service Representative
Alorica/ Duke Energy
01.2021 - 11.2021
- Explained complex electricity bills to customers in a clear and understandable manner, ensuring comprehensive understanding and satisfaction
- Achieved a 30% increase in positive feedback and a 25% reduction in billing-related inquiries through effective communication and problem-solving
- Adapted swiftly to changing priorities and work demands in a fast-paced environment, consistently meeting or surpassing performance targets and service standards
- Achieved a 20% improvement in meeting service level agreements (SLAs) and maintained high customer satisfaction scores despite evolving operational challenges
Education
Bachelor of Business Administration - Logistic And Supply Chain Management
University of Central Arkansas
Arkansas City, ARSkills
- Programmatic & Digital Media: Campaign Strategy, Programmatic Advertising, Campaign Optimization, Demand-Side Platforms (DSPs), CTV & Social Media Buying
- Analytics & Performance: Data Analysis, KPI Tracking, ROI Optimization, Reporting & Insights, Audience Segmentation
- Tools & Platforms: Google DV360, The Trade Desk, Amazon DSP, Salesforce, LiveRamp, Mondaycom, Audience Cloud
- Account & Project Management: Client Communication, Cross-Functional Collaboration, CRM Management, Budget Oversight
Certification
- Trade Desk Certification
- SQL Certification
- Magnite Buyer's Guide to Connected TV
- Audience Data for Advertisers and Media Buyers
- Audience Solutions and Advanced TV for Advertisers Certifications
Timeline
Programmatic Campaign Manager
Adtaxi
10.2024 - Current
Digital Data Consultant/ Partner Account Manager
Acxiom
06.2022 - 10.2024
Customer Service Representative
Fiserv
11.2021 - 05.2022
Customer Service Representative
Alorica/ Duke Energy
01.2021 - 11.2021
Bachelor of Business Administration - Logistic And Supply Chain Management
University of Central Arkansas
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