Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Accomplishments
Coaching
Timeline
Generic

Amanda Cioletti

Denver

Summary

Dynamic content strategist with extensive experience driving revenue growth through innovative editorial management and strategic planning. Proven leader in team development and event execution, adept at optimizing content marketing initiatives. Skilled in budgeting and public speaking, consistently delivering high-impact results in competitive markets. Seasoned Vice President with a proven track record in strategic planning, financial management and team leadership. Demonstrated abilities in fostering positive relationships with stakeholders, partners, and clients while delivering high-impact business results. Known for problem-solving acumen, innovative thinking, and strong communication skills.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Vice President, Content and Strategy

Informa
Denver
02.2022 - Current
  • Company Overview: Informa is the world's largest event company, specializing in content and media for various industries. Website: http://informa.com/
  • Responsible for the strategy and development of the North America content portfolio and media for the Licensing division of the world’s largest event company, Informa.
  • Management and budget planning of profit and loss (P&L).
  • Direct line management of editorial and sales roles, ranging from entry-level to senior positions.
  • Manage the long-term vision and sustainability of media and content properties through writing, iterating, and socializing the content strategy plan.
  • Set and execute the group's content strategy so that it attracts, acquires, and engages the target audience across various customer personas.
  • Strategic direction of the sales strategy for the media portfolio (magazine, website, newsletter, and webinars), including pricing, product offerings, and enablement.
  • Event content curation and public speaking.
  • New product development.
  • Develop, QA, and launch a headless CMS, a new website, and ancillary digital products.
  • Analyze and optimize data sets to inform key decisions that drive effective products.
  • Build, implement, and continually optimize the content marketing program.

Event and Content Director

Informa
Santa Monica
10.2019 - 01.2022
  • Management and planning of $15M P&L.
  • Direct line management of permanent staff roles, ranging from entry-level to senior positions.
  • Editorial strategy and new business development of License Global magazine, the world’s foremost media property dedicated to the licensed consumer products and brand extension space, that reaches more than 150,000 readers annually via print, digital, and social.
  • Creation, management, and strategy (three to five years) of the annual Licensing Expo event, which brings 16,000 executives to Las Vegas, NV, and the Licensing Leadership Summit, an annual thought leadership conference for senior and C-level executives.
  • New product development.
  • Identified opportunities for improving existing processes related to content production.
  • Organized workshops for editorial staff on new tools or techniques used in creating effective web copy.
  • Implemented best practices for increasing online engagement through social media channels such as Twitter, Facebook, Instagram, LinkedIn.

Content Director

Informa
Santa Monica
12.2017 - 10.2019
  • Strategize, review, and refine the editorial content plan for the global group, working in partnership with stakeholders and departments from the U.S., Europe, China, and Japan.
  • Management of permanent and freelance staff.
  • Oversight and planning of content budget and T&E P&L.
  • Wrote stories, articles, or newsletters for publication.
  • Oversaw the development of SEO optimized web copy, blogs, press releases, newsletters, email blasts, white papers, and other marketing materials.
  • Developed strategies for improving user experience across websites.
  • Public speaking, panel participation, and live interviews at national and global events.
  • Maintained an up-to-date understanding of industry trends and emerging topics related to digital marketing and content production.

Executive Editor/Content and Marketing Manager

Informa
Santa Monica
04.2016 - 12.2017
  • Formulate, execute and produce the print and digital publication, License Global, which includes a daily newsletter, website, print/digital magazine and country-specific supplement editions.
  • Create, manage, and execute the marketing and publicity plan against benchmark KPIs.
  • Implementation and development of two new publications for China and Japan.
  • Management of permanent and freelance staff.
  • Write and edite analytical and expert editorials, including authoring a regular thought leadership column.
  • Evaluate and integrate new technologies and platforms to enhance content delivery.
  • Conceive, develop, and implement advertising campaigns and copy.
  • Public speaking and brand ambassador.

Managing Editor

Informa
Santa Monica
01.2011 - 04.2016
  • Strategize the editorial master schedule and production process for License Global magazine, its supplements, digital daily newsletter, website, and other special projects, such as official publications for Stan Lee’s Comikaze (now known as L.A. Comic Con.)
  • Contribute to editorial strategy through feature development, relationship building, and interviews.
  • Oversee graphic design, layout, and print production process for all publications.
  • Write, edit, copyedit, and proofread all publications under the License Global banner.
  • Manage freelance editors and photographers, as well as their budgets.
  • Strategize and execute public relations duties for the media property and wider corporate division, including writing press releases, coordinating press opportunities, creating marketing collateral, conducting distribution analysis, and more.
  • Review and edit content for accuracy, clarity, and consistency with established style guidelines.

Education

B.A. - English Literature

University of Colorado
Boulder

M.A. - English Literature

Cal State University
East Bay

Skills

  • Strategy Development
  • Team Leadership
  • Editorial Management
  • Event Management
  • Brand Development
  • Content Marketing
  • Budgeting and Planning
  • Public Speaking
  • Sales Enablement
  • Strategic Planning
  • Market Research
  • OKRs and KPIs
  • Revenue Cycle Management
  • Coaching and Mentoring

Affiliations

  • The Beverly Hills Courier | Beverly Hills, CA – Editor (2008-2006)
  • McGraw-Hill Companies | San Francisco, CA – Associate Production Editor (2007-2008)
  • McGraw-Hill Companies | San Francisco, CA – Editorial Assistant (2004-2007)

Certification

  • Virtual Events Institute Professional
  • Certification in Exhibition Management (CEM)

Accomplishments

• Women in Toys Wonder Women Awards (WINNER) | Digital Storyteller – 2024

• Informa awards (NOMINEE) | Digital Innovation – 2019

• Folio Awards (NOMINEE) | Editor of the Year – 2018

• McGraw-Hill Companies (WINNER) | Employee of the Year – 2006

Coaching

Executive coaching recipient – 2021

Timeline

Vice President, Content and Strategy

Informa
02.2022 - Current

Event and Content Director

Informa
10.2019 - 01.2022

Content Director

Informa
12.2017 - 10.2019

Executive Editor/Content and Marketing Manager

Informa
04.2016 - 12.2017

Managing Editor

Informa
01.2011 - 04.2016

B.A. - English Literature

University of Colorado

M.A. - English Literature

Cal State University

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Amanda Cioletti