Alyssa Arends
Berthoud
Summary
Results-driven leader in small business management, recognized for scaling an Airbnb rental management company to $3 million in revenue. Demonstrated ability to enhance operational efficiency and drive financial success, with comprehensive experience in overseeing diverse business functions. Eager to contribute to a small company while maintaining a balanced lifestyle.
Overview
11
11
years of professional experience
Work History
OWNER/OPERATOR
Urbanize
01.2018 - 06.2024
- Owner and operator of short term (Airbnb) rental management company.
- Grew from ground up to $3 million in revenue in 6 years.
- Managed housekeeping, HR, accounting/bookkeeping, and operations to ensure seamless functioning of the business.
- Executed sale of business in June 2024, facilitating transition to new opportunities.
Market Director of Sales
TMI Hospitality/Aimbridge Hospitality
01.2016 - 01.2019
- Managed sales efforts across Marriott, Hilton, and IHG hotels in Wyoming and Colorado, driving revenue growth.
- Oversaw budgets and sales goals, collaborating with hotel staff to achieve revenue targets.
- Contributed to successful launch of Fairfield by Marriott in Longmont, CO, enhancing brand presence in the region.
Area Sales Manager
Stonebridge Hospitality
01.2013 - 01.2016
- Developed strategic sales plans to enhance market penetration and revenue growth.
- Executed on-site sales strategies for 3 hotels (Marriott and Hilton) to drive local market engagement.
- Conducted cold calls, prospecting, tradeshows, and partnership management to identify new business opportunities.
- Trained and mentored sales team in customer engagement techniques to enhance client relationships.
- Analyzed market trends to identify new business opportunities and competitive advantages.
Education
Bachelors Degree - Human Resources
Colorado Christian University
Lakewood, CO01-2015
Associates Degree - Business Administration
Front Range Community College
Fort Collins, CO01-2010
Skills
- Financial oversight
- Financial reporting
- Budget management
- Strategic planning
- Operational efficiency
- Management
- Customer acquisition
- Salesforce CRM
- Operations
- Problem solving
- Time management
- Relationship building
Affiliations
- Volunteer, Birthline of Loveland - Loveland, CO (2023-2024)
- Volunteer, Chamber of Commerce - Loveland, CO (2016-2018)
Timeline
OWNER/OPERATOR
Urbanize
01.2018 - 06.2024
Market Director of Sales
TMI Hospitality/Aimbridge Hospitality
01.2016 - 01.2019
Area Sales Manager
Stonebridge Hospitality
01.2013 - 01.2016
Bachelors Degree - Human Resources
Colorado Christian University
Associates Degree - Business Administration
Front Range Community College