ALVARO ROCHA
Global Executive – Telecommunications, Technology & Sustainable Innovation
Bogota
Summary
Strategic and results-driven global executive with a proven track record in leading operations, P&L management, and business transformation across Latin America and the Caribbean. Recognized for building high-performing teams that consistently drive multimillion-dollar growth in telecommunications, technology, and sustainability ventures. Expertise includes emerging technologies such as IoT, 5G, Cloud, AI, Edge Computing, and Cybersecurity. Committed to ethical leadership and fostering social impact through innovative solutions and collaborative practices.
Experienced with entrepreneurial ventures and strategic initiatives. Utilizes innovative thinking and business acumen to drive success. Track record of building cohesive teams and fostering growth.
Overview
34
34
years of professional experience
Work History
GM & Vice President, Service Providers & Wireless Business Unit – CALA Region
WESCO ANIXTER Inc.
01.2015 - Current
- Lead the Service Providers & Wireless Business Unit for CALA, with full P&L responsibility.
- Manage USD 120M in sales, targeting USD 250M growth by 2019.
- Deliver Cloud, Data Center, and Mobile Network solutions across multiple markets.
- Build regional teams aligned with long-term strategic goals.
- Global leader in telecommunications and industrial solutions (NYSE: WCC, revenue +USD 22B).
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Co-Founder & Executive Board Member
CIRKULAR ORIGIN / CIRKULAR AGRO
01.2019 - Current
- Created a data-driven contract-farming model providing access to capital, technology, and markets.
- Built strategic alliances with fintechs, agritech startups, and local cooperatives.
- Promoted sustainable and profitable farming while ensuring long-term soil health.
- Cirkular Agro empowers small-scale farmers in Latin America through regenerative agriculture and inclusive financing.
Former Chapter Chair
YOUNG PRESIDENTS’ ORGANIZATION (YPO) – Colombia Chapter
- Led the Colombia Chapter of YPO, the global community of chief executives fostering leadership growth and positive impact.
Managing Director – Southern Cone & Andean Region
ANIXTER CALA
10.2012 - 12.2014
- Oversaw operations and P&L across six countries, achieving +20% YoY growth in DataCom, Security, and SMB markets.
- Managed Country Managers, aligning regional execution with global strategy.
Vice President of Marketing – CALA Region
ANIXTER CALA
09.2009 - 12.2012
- Led business strategy and go-to-market planning for Latin America, including Mexico and Brazil.
- Managed relationships with global vendors such as Juniper, Avaya, Corning, Panduit, Bosch, among others.
- Oversaw $400M regional budget and represented CALA in global marketing forums.
Vice President of Sales – CALA Region
ANIXTER CALA
08.2008 - 09.2009
- Directed sales to top accounts including Telefónica, Telmex-América Móvil, IBM, and HP.
- Created a Telco channel program that boosted reseller sales by 300%.
Managing Director – Colombia, Ecuador & Central America
ANIXTER CALA
01.2003 - 01.2008
- Expanded operations to Ecuador and Panama, scaling regional revenue to USD 40M.
- Strengthened local leadership and vendor management structures.
Managing Director – Colombia
ANIXTER CALA
01.2001 - 01.2003
- Transformed the operation from losses to profitability, doubling sales from USD 6M to 14M.
Carrier Sales Manager
ALCATEL DE COLOMBIA S.A.
01.1999 - 01.2000
- Managed national Telco clients with annual sales over USD 75M.
Enterprise BU Sales Manager
ALCATEL DE COLOMBIA S.A.
01.1997 - 01.1998
- Led a 40-person team, achieving USD 20M annual revenue.
Data Networks Manager
ALCATEL DE COLOMBIA S.A.
01.1996 - 01.1997
- Founded the company's Datacom BU, reaching USD 10M in sales within one year.
General Manager
MICROBIT COMUNICACIONES S.A.
01.1993 - 01.1996
- Founded and led a communications business unit, scaling revenue to USD 8M.
Professor, Communications Program
PONTIFICIA UNIVERSIDAD JAVERIANA
01.1992 - 01.1993
Education
Board Members Program -
ESADE
Madrid, Spain01.2024
Presidents (CEOs) Program -
Universidad De Los Andes
Bogotá, Colombia01.2005
MBA -
INALDE Business School, Universidad De La Sabana
Bogota, Colombia01.2000
Key Account Management -
TAS
France01.2000
Electronic Engineering -
Pontificia Universidad Javeriana
Bogotá, Colombia01.1993
Skills
Leadership & P&L Management International Business Development Strategic Partnerships
Timeline
Co-Founder & Executive Board Member
CIRKULAR ORIGIN / CIRKULAR AGRO
01.2019 - Current
GM & Vice President, Service Providers & Wireless Business Unit – CALA Region
WESCO ANIXTER Inc.
01.2015 - Current
Managing Director – Southern Cone & Andean Region
ANIXTER CALA
10.2012 - 12.2014
Vice President of Marketing – CALA Region
ANIXTER CALA
09.2009 - 12.2012
Vice President of Sales – CALA Region
ANIXTER CALA
08.2008 - 09.2009
Managing Director – Colombia, Ecuador & Central America
ANIXTER CALA
01.2003 - 01.2008
Managing Director – Colombia
ANIXTER CALA
01.2001 - 01.2003
Carrier Sales Manager
ALCATEL DE COLOMBIA S.A.
01.1999 - 01.2000
Enterprise BU Sales Manager
ALCATEL DE COLOMBIA S.A.
01.1997 - 01.1998
Data Networks Manager
ALCATEL DE COLOMBIA S.A.
01.1996 - 01.1997
General Manager
MICROBIT COMUNICACIONES S.A.
01.1993 - 01.1996
Professor, Communications Program
PONTIFICIA UNIVERSIDAD JAVERIANA
01.1992 - 01.1993
Former Chapter Chair
YOUNG PRESIDENTS’ ORGANIZATION (YPO) – Colombia Chapter
Board Members Program -
ESADE
Presidents (CEOs) Program -
Universidad De Los Andes
MBA -
INALDE Business School, Universidad De La Sabana
Key Account Management -
TAS
Electronic Engineering -
Pontificia Universidad Javeriana