ALTA OTTO
Glenwood Springs
Summary
CMP-certified brand and events leader with 13+ years developing consumer-facing experiences across hospitality, nonprofit, and festival environments. Known for signature holiday programming, including directing a $100,000 annual lighting ceremony welcoming 7,000-10,000 guests. Experienced producing large-scale community events with complex vendor programs, including coordinating 200 vendors for a regional festival. Strengths include end-to-end strategy and production, cross-functional leadership, vendor, partner, and sponsor management, budget oversight, and post-event performance reporting.
High-performing Event Manager with extensive portfolio of international and domestic project accomplishments spanning 3years. Outgoing, hands-on professional bringing valuable relationship building and retention skills, which amassed diversified network of service providers, ensuring optimal quality, and results for successful client events.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director of Catering and Events
Hotel Colorado
02.2023 - Current
- Lead sales and execution for weddings, social events, and corporate meetings, delivering a consistent guest experience from inquiry through closeout.
- Develop signature experiences and packages that elevate the brand and create shareable moments with marketing and operations teams.
- Lighting Ceremony Director and Head Planner for the hotel's annual holiday lighting ceremony, overseeing a $100,000 budget and 7,000-10,000 attendees; coordinating 20 vendors and a 70-person staffing plan while producing run-of-show, activations, safety, and guest flow.
- Coordinated vendor operations for Carbondale Mountain Fair, managing a 200-vendor program including applications, communications, load-in and site logistics, and day-of issue resolution.
- Produced Light It Up Blue community event in partnership with private donors and local businesses, managing sponsor relationships, in-kind support, and event-day brand execution.
- Own forecasting, proposals, contracts, and budget oversight; maintain CRM accuracy and reporting in Salesforce and Delphi.
- Direct event production including timelines, BEOs, floor plans, vendor load-in and load-out, staffing plans, and on-site leadership across departments and partners.
- Deliver effective programs on budget, on time, on strategy to ensure client satisfaction
- Assist with planning and support across the events teams during peak event times
- Bring new ideas, solutions and event trends
Festival Vendor Director
Carbondale Arts, Mountain Fair
01.2017 - 07.2023
- Managed vendor recruitment, application development, payments, on-site coordination, and closeout for a large community festival.
- Built systems for payment collection, AP/AR, deposits, and record keeping; completed closeout reporting including commissions and tax calculations.
- Negotiate event-specific contracts with vendors and manage vendors through event
Operations Manager
PAC3
06.2011 - 03.2018
- Coordinated event logistics including staffing, volunteers, ticketing, vendor coordination, and on-site execution.
- Managed website updates, social media, and e-newsletters; developed operational guidelines and recurring operational reports.
- Implement event strategy as defined by event leadership team and business partners
Ticketing Director
Bonfire Entertainment
01.2014 - 01.2018
- Led ticketing operations for multi-venue festivals, including staff training and VIP management; designed check-in processes supporting 15,000 attendees.
Marketing and Events Director
Ascendigo Autism Services
06.2015 - 01.2017
- Directed fundraising and community events, leading planning, staffing, load-in and load-out, and VIP experience delivery.
- Owned guest registration, ticketing, and auction checkout; built sponsor and donor relationships and managed budgets and invoices.
- Led marketing communications including newsletters, website updates, print materials, and social media growth.
- Develop event plans and oversee end-to-end event management for large events (agenda management, registration sites, catering, transportation, hotel, post-event analysis and recaps, etc.
Education
No Degree - Business
Colorado Mountain College
Glenwood Springs, COSkills
- Experiential event strategy; holiday and seasonal experiences; brand storytelling and audience engagement; project leadership; vendor and stakeholder management; budgets, contracts, and revenue programs; registration and ticketing; CRM reporting (Salesforce, Delphi); marketing partnership (social, email, digital content)
- Venue selection
- Event design
- Team leadership and supervision
- Guest relations
- Schedule management
- Client meetings
- Vendor relationship management
- Menu planning
- Event sales
- Event billing
- Event products and services promotion
Accomplishments
- Built strong relationships with vendors such as florists, photographers, videographers, musicians, and officiants to take hassle out of wedding planning.
Affiliations
WIPA Colorado
NACE Colorado
Certification
Certified Meeting Professional (CMP)
Timeline
Director of Catering and Events
Hotel Colorado
02.2023 - Current
Festival Vendor Director
Carbondale Arts, Mountain Fair
01.2017 - 07.2023
Marketing and Events Director
Ascendigo Autism Services
06.2015 - 01.2017
Ticketing Director
Bonfire Entertainment
01.2014 - 01.2018
Operations Manager
PAC3
06.2011 - 03.2018
No Degree - Business
Colorado Mountain College