Alma Abello
BBA - Master In International Management, Sales And Marketing
Barranquilla
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Alumni Relations Office Director
Marymount School
Barranquilla
07.2021 - Current
- Directed research through implementing analysis of surveys, interviews, focus groups, customer observations, benchmarking and company reports, identifying over 15 pain points, resulting in a 2-year data driven strategic plan to engage alumni and maintain meaningful, lasting connections with Marymount, which resulted in increasing student enrollment and donations
- Constructed the mission, vision, objectives, goals, plans, projections and indicators of the Alumni Relations Office, which led to a road map for the company and its employees to improve and create effective strategies
- Formulated and directed strategies to accurately complete and segment the alumni database records which now serve as input for strategic planning and analysis across the company
- Developed a virtual community network for alumni, students, parents, teachers and staff to connect and engage, fostering participation in institutional events, job and recruitment opportunities, finding mentors and cultivating donors
- Created and maintained content for the online community managing the overall online presence of alumni relations, including website and social media
- Planned and executed a donor-centric annual strategic plan focused on acquiring, retaining and upgrading donors, increasing donor loyalty, future leads and major gift donors, resulting in +20 full scholarships for the company's nonprofit organization in 2021
Co-founder
Monerías de España
Barranquilla
03.2019 - Current
- Implemented market research analysis to generate the company's business model, detailing objectives and goals, resulting in constructing a solid business plan that defined brand's image, sales strategies, product pricing, marketing, financial and operational plans focused on creating profitable and sustainable e-commerce business
- Advised on future growth by providing strategic analysis, forecasting demand and projections that led to selling products in USA
- Evaluated and optimized marketing and paid media strategies by executing cross-channels campaigns that resulted in converting visitors into long- term buyers, a rise of brand awareness, customer engagement and increased sales by 20% in 3 months
Customer Service - Commercial Department
Promigas S.A. E.S.P
Barranquilla
03.2016 - 03.2019
- Managed B2B relationships and customer service with clients such as EPM, Terpel, Ecopetrol, Pacific E & P, Gases del Caribe, Surtigas, amongst others, delivering personalized and high quality service, resulting in a better understanding of the client's needs and increasing their customer service score from 75% to 90% in a year.
- Established objectives, high-level tactics, potential obstacles and metrics by engaging in constructing the annual commercial plan to strategically assess the company's customer service and sales goals, fulfilling it in 100% every year
- Analyzed and refined Promigas' customer services process by improving its platform and surveys, which resulted in effectively addressing complaints and decreasing in 50% the time of attention
- Organized and conducted customer service research through surveys, focus groups and interviews with 25+ clients, that resulted in data driven reports consisting of opportunities of improvement that were implemented in 85% across the company
Administrative Director
Tecnoglass S.A
Barranquilla
06.2014 - 12.2014
- Reorganized the system for monthly payroll which resulted in completing 100% of staff's payments with no complaints and on time
- Improved the recruitment process which resulted in completing 100% of administrative and operational semiannual staff employment
- Oversaw national and international purchases and managed relationships with providers and banks which resulted in completing the semiannual financial and purchasing plan.
- Evaluated advertising and marketing campaigns, analyzed market trends and direct competition which resulted in creating a yearly strategic marketing plan
- Supervised the execution of promotion and advertising expenses and defined marketing and repositioning strategies to avoid market loss
Internship Student
Unesco
Paris
06.2013 - 12.2013
- Worked in a multicultural environment alongside diplomats and administrative staff to understands UNESCO’ mandate, programs and main thrusts, enhancing cultural and academic knowledge
- Analyzed specialized documents regarding culture, science and education projects in Colombia and drafted executive summaries and reports which supported diplomats in in their participation in the 23rd General UNESCO Conference in Paris
- Investigated and analyzed draft resolutions for the World Heritage and Gender Equality Conventions which supported modifications presented to the General Assembly of States Parties during the General Conference of UNESCO
- Provided administrative support to the Permanent Delegation of Colombia by coordinating and organizing the official agenda of the head of mission and the diplomatic staff which resulted in 100% accomplishment of the delegation' s duties to the organization
Education
Master - International Management, Sales and Marketing
IE Business School
Madrid, DC 01.2015 - 12.2015
Certificate in Digital Marketing, Customer Engagement, Social Media, Planning & Analytics - Digital Marketing
Columbia Business School Remote
New York 05.2021 - 07.2022
BBA - Business, Sales And Marketing
Universidad Del Norte Barranquilla
Barranquilla, ATL 06.2009 - 06.2014
French Studies - Cours Intensif De Français - French Studies
Alliance Française Paris Ile De France
Paris, ANT 01.2013 - 12.2013
Skills
Client relations expert
Market Analysis
Strategic planning
Business development and planning
Marketing
Timeline
Alumni Relations Office Director
Marymount School
07.2021 - Current
Certificate in Digital Marketing, Customer Engagement, Social Media, Planning & Analytics - Digital Marketing
Columbia Business School Remote
05.2021 - 07.2022
Co-founder
Monerías de España
03.2019 - Current
Customer Service - Commercial Department
Promigas S.A. E.S.P
03.2016 - 03.2019
Master - International Management, Sales and Marketing
IE Business School
01.2015 - 12.2015
Administrative Director
Tecnoglass S.A
06.2014 - 12.2014
Internship Student
Unesco
06.2013 - 12.2013
French Studies - Cours Intensif De Français - French Studies
Alliance Française Paris Ile De France
01.2013 - 12.2013
BBA - Business, Sales And Marketing
Universidad Del Norte Barranquilla
06.2009 - 06.2014