Aliza Krell
Denver
Summary
Dynamic professional with extensive experience at Colab Marketing Group, excelling in operations and client relationship management. Proven track record in process optimization and team collaboration, enhancing brand loyalty and driving sales growth. Adept at regulatory compliance and delivering results under pressure, with strong organizational skills and a proactive approach to problem-solving.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Ambassador / Team Lead
Colab Marketing Group
Denver
03.2017 - Current
- Educated consumers to drive sales and enhance brand loyalty.
- Supported individual clients as primary point of contact within company.
- Conducted tastings and promotions, engaging with consumers at on- and off-premise accounts.
- Ensured compliance by maintaining up-to-date knowledge of state regulatory standards.
- Delivered detailed reports on promotions and provided feedback to enhance brand investment.
- Successfully interacted with diverse personalities in social and promotional settings.
- Assisted with various routine management tasks to streamline operations.
Department Manager
Scentex
04.2024 - 12.2025
- Oversaw administrative functions to ensure seamless operations and effective contract management.
- Led nationwide events, coordinating logistics for successful client engagement.
- Streamlined inventory processes, achieving timely supply orders and cost efficiency.
- Cultivated client relationships by negotiating contracts to drive business growth.
- Managed and optimized sales pipeline, enhancing revenue opportunities and fostering team collaboration.
- Spearheaded event logistics, ensuring seamless execution and high participant satisfaction across multiple locations.
Department Manager
Denver Packaging Company
Denver
06.2020 - 12.2023
- Executed quality control and inventory management to ensure operational efficiency.
- Managed a small team with minimal oversight, contributing to effective facility operations.
- Trained new staff on machinery and standard operating procedures for packaging and production.
- Assisted in all departments as needed to foster a collaborative team environment.
- Completed daily pre-operation and hourly checks to maintain compliance with health, safety, and legal standards.
- Maintained adherence to standard operating procedures across the facility.
- Identified and resolved issues discovered during facility inspections.
- Forecasted supply requirements for oils department to ensure timely fulfillment of orders.
Events & Operations Manager
Colab Marketing Group
Denver
05.2018 - 06.2021
- Managed a team of 50+ contractors weekly to meet client expectations.
- Created and maintained detailed inventory of promotional materials, overseeing distribution for events.
- Entered shift requests into booking system and updated records daily.
- Supported communication and scheduling for large-scale events and daily promotions.
- Maintained comprehensive knowledge of all represented brands; distributed brand information to contractors.
- Adapted swiftly to policy changes in liquor, cannabis, and event industries.
- Implemented new policies and procedures that increased productivity.
- Processed contractor timesheets and managed payments using QuickBooks.
Brand Ambassador
BFG Communications
Denver
09.2016 - 03.2020
- Promoted product in bars and liquor stores to drive sales growth.les.
- Represented company professionally at all times.
- Provided accurate brand information to consumers during promotions.
- Communicated with coworkers to ensure successful marketing initiatives.
- Submitted detailed recaps on consumer reactions at events.
- Assisted with inventory management and asset distribution as needed.
Promotional Representative
Geometry Global
Denver
01.2016 - 03.2020
- Interact with consumers at bars and restaurants to offer product tastings.
- Utilize POS to engage and educate consumers on product and company.
- Communicate with owners, managers, and support staff at events.
- Submit event reports and branded photos weekly.
- Adhere to industry standards regarding promotions, uniforms, and interactions.
Lead Server
Spill Lounge
Denver
05.2012 - 01.2016
- Trained and managed new cocktail waitresses.
- Handled high volume cash and CC transactions.
- Responsible for set up, decor, organization, and clean-up of bar for both special events and daily business.
- Kept inventory of supplies and placed orders when necessary.
- Developed and maintained client database.
- Maintained schedule of reservations as main point of contact.
- Filled in for all other positions as needed, including maintenance, security, employee checkouts, balancing drawers, and bar duties.
Education
Associate in Arts (A.A.) -
Community College of Denver
Denver, CO12.2017
Massage Therapy License -
Berkana Institute of Massage Therapy
CO01.2012
Skills
- Operations and administration
- Process optimization
- Team collaboration
- Client relationship management
- Strategic planning
- Inventory control
- Customer service excellence
- Organizational skills
- Problem solving
- Regulatory compliance
- Results delivery under pressure
- Verbal communication
- Written communication
- Microsoft Office proficiency
- Health and safety compliance
- Management experience
- Team player mentality
- Time management
- Task management
- Attention to detail
- Highly organized approach
- Process development and implementation
- Supervision skills
- QuickBooks expertise
- Proactive problem solving
- Personable demeanor
- Enthusiastic attitude
- Creative thinking
Certification
- TiPS Certification
- CPR Certification
- ServSafe Food Handler Certification
- MED Badged
References
References available upon request
Timeline
Department Manager
Scentex
04.2024 - 12.2025
Department Manager
Denver Packaging Company
06.2020 - 12.2023
Events & Operations Manager
Colab Marketing Group
05.2018 - 06.2021
Brand Ambassador / Team Lead
Colab Marketing Group
03.2017 - Current
Brand Ambassador
BFG Communications
09.2016 - 03.2020
Promotional Representative
Geometry Global
01.2016 - 03.2020
Lead Server
Spill Lounge
05.2012 - 01.2016
Associate in Arts (A.A.) -
Community College of Denver
Massage Therapy License -
Berkana Institute of Massage Therapy