Alison Adkins
Denver,CO
Summary
Dedicated, customer-focused professional with a passion for helping companies grow by leveraging technology to innovate, engage and transform their business. Experienced in growth markets, net-new service development, channel expansion, and multi-faceted customer use-cases.
Overview
11
11
years of professional experience
Work History
Regional Vice President, West Strategic Enterprise
DigiCert, Inc. (via Vercara Acquisition)
01.2025 - Current
- Chairman’s Club Recognition: Selected as the only leader from the acquired organization honored at the 2025 DigiCert Annual Chairman’s Club in Switzerland; a distinction reserved for the top 10% of global performers.
- Revenue Attainment: Achieved 126% of Total Annual Contract Value (TACV) and Renewal targets for the most recent fiscal year.
- Leadership & Continuity: Managed a team of seven Account Executives through a major corporate integration, maintaining 100% operational stability and performance standards.
- Executive Oversight: Provided senior leadership for DigiCert’s most significant accounts in the Western U.S., overseeing a portfolio with annual revenues exceeding $700 million.
- Acquisition Synergy: Spearheaded the first collaborative deal post-acquisition valued at $500,000+ following a high-velocity period of 129% H1 New Net ACV.
Director of Sales, West Enterprise
Vercara (formerly Neustar Security Services)
11.2022 - 01.2025
- Strategic Growth: Navigated complex requirements for hyperscale organizations to ensure long-term partnership stability and growth.
- Institutional Knowledge: Served as a key strategic resource and mentor for both legacy and new team members during the integration process.
ThreatQuotient
11.2015 - 11.2022
- High-Velocity Progression: Promoted 4x in 7 years, scaling from founding-team operations to managing the largest North American strategic sales quota.
- Strategic Accounts Manager, West (April 2022 – Nov 2022): Developed unique sales strategies for West Coast accounts, executing at 109% of quota YTD against a $1.2M target.
- Business Development Manager (Aug 2019 – April 2022): Developed global partner programs to transition the company to a 100% channel model. Closed the largest deal in company history and the first sale into the US Intelligence Community.
- Marketing Manager (March 2018 – Aug 2019): Managed North American event strategy (RSA, Black Hat) and launched the company's first global Account-Based Marketing (ABM) campaign.
- Marketing & Operations Coordinator (Dec 2015 – March 2018): Served as day-to-day operations manager for VA headquarters; implemented onboarding and established early company culture.
Education
B.A. - Biology, Media Studies
University of Virginia
Charlottesville, VA05.2015
- Digital Marketing Bootcamp
General Assembly
Washington, DCSkills
- Sales Methodologies: MEDPIC, Franklin Covey (The 4 Disciplines of Execution), Strategic Account Planning
- Technical Domains: Threat Intelligence, DNS Security, DDoS Mitigation, and Cloud Infrastructure
- Leadership: Executive Oversight ($700M portfolio), Acquisition Integration, and Global Partner Programs
AWARDS / ACTIVITIES
Recognition: 2022 & 2021 CRN Woman of the Channel; 2020 CRN Rising Female Star., Volunteer Experience: Served in Haiti with Life Connection Mission, Inc.
Timeline
Regional Vice President, West Strategic Enterprise
DigiCert, Inc. (via Vercara Acquisition)
01.2025 - Current
Director of Sales, West Enterprise
Vercara (formerly Neustar Security Services)
11.2022 - 01.2025
ThreatQuotient
11.2015 - 11.2022
B.A. - Biology, Media Studies
University of Virginia
- Digital Marketing Bootcamp
General Assembly