Alison Adkins

Denver,CO

Summary

Dedicated, customer-focused professional with a passion for helping companies grow by leveraging technology to innovate, engage and transform their business. Experienced in growth markets, net-new service development, channel expansion, and multi-faceted customer use-cases.

Overview

years of professional experience

Work History

Regional Vice President, West Strategic Enterprise

DigiCert, Inc. (via Vercara Acquisition)

01.2025 - Current

Chairman’s Club Recognition: Selected as the only leader from the acquired organization honored at the 2025 DigiCert Annual Chairman’s Club in Switzerland; a distinction reserved for the top 10% of global performers.
Revenue Attainment: Achieved 126% of Total Annual Contract Value (TACV) and Renewal targets for the most recent fiscal year.
Leadership & Continuity: Managed a team of seven Account Executives through a major corporate integration, maintaining 100% operational stability and performance standards.
Executive Oversight: Provided senior leadership for DigiCert’s most significant accounts in the Western U.S., overseeing a portfolio with annual revenues exceeding $700 million.
Acquisition Synergy: Spearheaded the first collaborative deal post-acquisition valued at $500,000+ following a high-velocity period of 129% H1 New Net ACV.

Director of Sales, West Enterprise

Vercara (formerly Neustar Security Services)

11.2022 - 01.2025

Strategic Growth: Navigated complex requirements for hyperscale organizations to ensure long-term partnership stability and growth.
Institutional Knowledge: Served as a key strategic resource and mentor for both legacy and new team members during the integration process.

ThreatQuotient

11.2015 - 11.2022

High-Velocity Progression: Promoted 4x in 7 years, scaling from founding-team operations to managing the largest North American strategic sales quota.
Strategic Accounts Manager, West (April 2022 – Nov 2022): Developed unique sales strategies for West Coast accounts, executing at 109% of quota YTD against a $1.2M target.
Business Development Manager (Aug 2019 – April 2022): Developed global partner programs to transition the company to a 100% channel model. Closed the largest deal in company history and the first sale into the US Intelligence Community.
Marketing Manager (March 2018 – Aug 2019): Managed North American event strategy (RSA, Black Hat) and launched the company's first global Account-Based Marketing (ABM) campaign.
Marketing & Operations Coordinator (Dec 2015 – March 2018): Served as day-to-day operations manager for VA headquarters; implemented onboarding and established early company culture.

Education

B.A. - Biology, Media Studies

University of Virginia

Charlottesville, VA

05.2015

- Digital Marketing Bootcamp

General Assembly

Washington, DC

Skills

Sales Methodologies: MEDPIC, Franklin Covey (The 4 Disciplines of Execution), Strategic Account Planning
Technical Domains: Threat Intelligence, DNS Security, DDoS Mitigation, and Cloud Infrastructure

Leadership: Executive Oversight ($700M portfolio), Acquisition Integration, and Global Partner Programs

Websites

https://www.linkedin.com/in/alisonadkins/

AWARDS / ACTIVITIES

Recognition: 2022 & 2021 CRN Woman of the Channel; 2020 CRN Rising Female Star., Volunteer Experience: Served in Haiti with Life Connection Mission, Inc.

Timeline