Ali Hussen
Denver,CO
Summary
A team player that is rooted in active communication and fostering relationships. My love for people runs deep and in order to create the best product available, understanding those around you establishes a community where everyone is aligned from Brief to Launch.
An inquisitive individual who is not afraid of asking questions with a commitment to Brand knowledge and DNA. A strategic thinker utilizing analytics and consumer behavior while cohesively working cross functionally in ensuring all product elements are fully dialed from inception to retail. Overall, a passionate individual who loves story telling as an instrument to build a narrative around product creation.
Overview
4
4
years of professional experience
Work History
Product Line Management – Performance, Athlete, Innovation
The North Face, a VF Company
07.2023 - Current
- Set up and collaboratively managed the line architecture in establishing optimal Performance and Summit Series product
- Took point in Packaging Briefs and Text Lock Ups for Innovations in Performance (FW24, SP25)
- Built a style-by-style Industry Catalog as a sell-in tool for Sales Reps
- Engaged with Athletes and consumer insights in creating a unique woven baffle construction to solve for breathability zones between baffles
- Partnered cross-functionally in creating the first ever fully circular Snowsports collection highlighting sustainability, innovation, and aesthetic functionality (FW24)
- Worked closely with Design and Development in re-constructing perforation zoning by creating a dissolvable woven fabric in our Trail Run garments (SP25)
- Took point in reforming historical and current product attribution by working cohesively with Data Governance and Ecom.
Product Line Management – Summit Series, Snowsports, Innovation, Industry
The North Face, a VF Company
06.2022 - 07.2023
- Collaborate in the creation of the line architecture and managing the seasonal line plan from Brief through Product Launch
- Partnered closely with Alterra Mountain Company in creating a unique company-wide staff offering (SP24, FW24)
- Created Resort specific segmented assortments for Segmented Channels highlighting product features
- Take responsibility of product sample management by cycling through end-to-end seasonal product and establishing a Performance product archive
- Built assortments for all Segmented Distribution Channels
- Aid in performing consumer and competitor analysis for Summit Series and Snowsports at Product Brief constituting sell-in growth of +12% Revenue (FW24)
- Coordinate with third party partners to promote consistent product featuring and attribution through all consumer facing tools.
Sales Floor Associate
The North Face, a VF Company
11.2019 - 06.2022
- Provided shoppers with incomparable brand customer service
- Demonstrated a willingness to learn and to share relevant activity, community, and product knowledge to create a memorable and valuable experience with the customer
- Enhanced sales through the Clientele Development Program and dynamically used the SUMMIT Selling Skills to meet up sales objective
- Lead in all associate sales in 2021 ending at $230,000.
Esports Data Analyst
The Center for Educational Innovation
07.2020 - 09.2021
- Designed a 'Lessons and Esporting Mind and Analytics' tool for middle and high school students
- Created a shot chart that statistically broke down player percentages within each shot zone
- Presented a breakdown of each box score within game examples through the integration of NBA 2K Teams
- Created a 'Blacktop Combine' metric to rank the overall score (from 1-20) of NBA 2K players
- Generated an interactive shot chart for students to see their live Blacktop Ranking results at the end of each game
- Provided students with worksheets and quizzes on each box score breakdown
- Formed relationships with NBA 2K players by assisting with game strategy and providing statistical analysis of team play.
Education
Bachelor of Arts in Economics -
Eastern Washington University
Cheney, WA06.2019
Skills
- Fast Learner
- Creativity
- Problem Solving
- Adaptability
- Integration
- Team Player
- Competitor Analysis
- Product Management
- Product Lifecycle
- Communication
- Teamwork
- Time Management
Languages
English
Oromo
Timeline
Product Line Management – Performance, Athlete, Innovation
The North Face, a VF Company
07.2023 - Current
Product Line Management – Summit Series, Snowsports, Innovation, Industry
The North Face, a VF Company
06.2022 - 07.2023
Esports Data Analyst
The Center for Educational Innovation
07.2020 - 09.2021
Sales Floor Associate
The North Face, a VF Company
11.2019 - 06.2022
Bachelor of Arts in Economics -
Eastern Washington University
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