Alexis Badder
Denver
Summary
Dynamic sales leader with a proven track record of driving record revenue growth and strategic territory expansion. Expert in CRDS and spectroscopy, I excel in product commercialization and team enablement, fostering strong partnerships to achieve ambitious goals. Recognized for my ability to deliver impactful marketing strategies and enhance customer engagement.
Overview
13
13
years of professional experience
Work History
Senior Director of Sales and Marketing
Aeris Technologies
Denver
03.2024 - Current
- Led global instrument sales, achieving record quarterly revenue through strategic account expansion.
- Managed global sales team, enhancing marketing and customer service functions.
- Partnered with engineering and R&D to define product roadmaps for successful commercialization.
- Owned marketing strategy for trade shows and demand-generation campaigns, launching new website.
- Implemented companywide CRM and distributor enablement to improve operational efficiency.
- Drove continuous quarter-over-quarter revenue growth by restructuring territories strategically.
Sales Engineer II
HORIBA Instruments Inc.
Remote
09.2020 - 03.2024
- Sold complex, custom spectroscopy systems to academic, industrial, and government customers, establishing credibility with technical buyers and application scientists.
- Grew territory revenue ~200% in three years by penetrating semiconductor and pharma markets and expanding existing accounts; earned Salesperson of the Year recognition for North America.
- Represented the company at national conferences and collaborated with engineering to tailor solutions for high-value technical customers.
Director of Business Development / Director of Product Applications
Droplet Measurement Technologies
Longmont
10.2015 - 06.2020
- Coordinated global sales, applications, and service support for ground-based and airborne particle measurement instruments.
- Collaborated with R&D and engineering to shape product roadmaps and guide feature development.
- Trained and enabled global distributor networks, increasing channel coverage and new business generation.
- Delivered customer training on instrument operation, maintenance, troubleshooting, and data analysis.
Postdoctoral Research Scientist
National Oceanic and Atmospheric Administration (NOAA)
Boulder
09.2012 - 02.2014
- Designed, built, and modified aerosol instrumentation for laboratory and field atmospheric research, including cavity-enhanced systems for aerosol and gas-phase measurements.
- Performed instrument characterization, calibration, and maintenance; supported NOAA field campaigns focused on climate and air-quality measurements.
- Analyzed field and laboratory data and contributed to peer-reviewed publications.
Education
Ph.D. - Physical/Atmospheric Chemistry
University of New Hampshire
Durham, NH05.2012
B.A. - Chemistry, Biology, Cum Laude
Assumption College
Worcester, MA05.2005
Skills
- Strategic sales leadership
- CRDS & spectroscopy expertise
- Americas P&L & forecasting
- Territory & partner development
- Product commercialization
- Team building & enablement
- CRM & marketing strategy
- Technical selling & applications support
- Sales forecasting
- Technical selling
- Strategic planning
- Budget management
- Excel
- Basic data analysis tools
Websites
References
References and publications available on request.
Timeline
Senior Director of Sales and Marketing
Aeris Technologies
03.2024 - Current
Sales Engineer II
HORIBA Instruments Inc.
09.2020 - 03.2024
Director of Business Development / Director of Product Applications
Droplet Measurement Technologies
10.2015 - 06.2020
Postdoctoral Research Scientist
National Oceanic and Atmospheric Administration (NOAA)
09.2012 - 02.2014
Ph.D. - Physical/Atmospheric Chemistry
University of New Hampshire
B.A. - Chemistry, Biology, Cum Laude
Assumption College