ALEX BROYHILL
Fort Collins,CO
Summary
Accomplished Sales Manager offering 10+ years of experience developing and maximizing sales primarily in the cycling industry. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
18
18
years of professional experience
Work History
Store Manager
Trek Bicycle
04.2024 - Current
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Grew business from $1 Million revenue in 2023 to $1.2 in 2024
Store Manager
Trek Bicycle
11.2021 - 04.2024
- Organized, implemented, and validated staff training
- Training areas include sales, merchandising, Daily Task List, Ascend POS, Ascend Analytics, and product training
- Validated training through a variety of methods including active role-playing, Trek University and direct observation
- Conduct a bi-weekly leadership meeting with Service Lead, Sales Lead, and Inventory Lead to review the past two weeks performance as well as plan for future weeks
- Actively took part in all aspects of human resources and staffing within the store, including interviewing potential employees, completing new-hire paperwork, creating schedules, and implementing discipline
- Actively worked the sales floor, interacting with customers and employees to achieve the store’s sales goals
- Participated in the annual budgeting process, quarterly/monthly financial review meetings, and other meetings as necessary
Retail Sales Manager
Boone Bike And Touring
04.2018 - 10.2021
- Actively lead all store sales activities including customer engagement, Daily Task List completion, and sales monitoring
- Monitor and fulfill all e-Comm sales relating to your store’s inventory, including order & shipment notifications, packing and shipping, and returns and exchanges
- Develop and execute on a Social Media plan to engage with current Social Media followers in conjunction with the Social Media tools provided
- Develop and execute on a Plan to grow our Social Media engagement on key platforms
- Organize and participate in all sales employees training through targeted role plays, observing customer interactions, and more
- Ensure all sales employees complete and implement learnings from Trek University courses and any other useful educational tools
- Maintain all aspects of store merchandising including product placement, price auditing, and product re-stocking
- Help with bike builds and repairs when needed
Installed Sales Coordinator
Lowe's Companies Inc.
02.2017 - 04.2018
- Responsible for coordinating and scheduling installations by reviewing and managing Installed Sales paperwork and contacting installers and customers throughout the process, ensuring merchandise is ready for installer pickup or delivery by pulling and staging items beforehand, and confirming customer satisfaction
- Also responsible for communicating and building relationships with installers, customers, and vendors and for assisting with the training and coaching of employees on the Installed Sales program and order management system
Sales Associate and Bicycle Technician
Luna Cycles
05.2015 - 02.2017
- Maintained customers' bicycles: tune ups, pro tune ups, flat repair, shifting/braking adjustments, bottom bracket overhauls, etc
- Built new bicycles, set store planograms, greeted customers, answered incoming phone calls, placed product orders, restocked shelves, fitted customers for cycling apparel such as bibs, jersey's, helmets, shorts, and cycling shoes
- Heavily involved in the cycling community, every Tuesday, Thursday and Sunday rides were held for local cyclists from the bike shop
Parts Sales Manager
AutoZone
04.2010 - 02.2017
Parachute Rigger
United States Army
02.2007 - 02.2015
Education
Associate of Arts - Business Economics
Caldwell Community College And Technical Institute
Hudson, NCBachelor of Arts - Business Management
Appalachian State University
Boone, NC05.2011
Skills
- Sales Goals and Forecasting
- Proficiency in Microsoft Office apps
- Account and Order Mgmt
- Problem-solving
- Customer relations
- Store operations and Ops Mgmt
- Maximizing profitability
Timeline
Store Manager
Trek Bicycle
04.2024 - Current
Store Manager
Trek Bicycle
11.2021 - 04.2024
Retail Sales Manager
Boone Bike And Touring
04.2018 - 10.2021
Installed Sales Coordinator
Lowe's Companies Inc.
02.2017 - 04.2018
Sales Associate and Bicycle Technician
Luna Cycles
05.2015 - 02.2017
Parts Sales Manager
AutoZone
04.2010 - 02.2017
Parachute Rigger
United States Army
02.2007 - 02.2015
Associate of Arts - Business Economics
Caldwell Community College And Technical Institute
Bachelor of Arts - Business Management
Appalachian State University
Similar Profiles
Tucker Howard GillilandTucker Howard Gilliland
Customer Care Guide – Inside Sales at Trek Bicycle CorporationCustomer Care Guide – Inside Sales at Trek Bicycle Corporation
LEVI "ASH" SCHWARTZLEVI "ASH" SCHWARTZ
GENERAL MANAGER at Trek Bicycle CorporationGENERAL MANAGER at Trek Bicycle Corporation
Cameron QuickCameron Quick
Store Manager at Trek Bicycle CorporationStore Manager at Trek Bicycle Corporation