Alexandra Torralba
Bogotá
Summary
Publicist with work experience in Digital Marketing for more than 6 years, skills in strategic planning, implementation, administration, monitoring and optimization of campaigns Branding and Performance advertising, on platforms such as Google Ads, Facebook, Twitter, LinkedIn, Tik Tok for various retail industries, education, banking, e-commerce, mass consumption.
Quantitative analytical skills and management of various data-driven, actionable optimization tools that include, Google Analytics, DataStudio, Supermetrics, Tag Manager and Google Marketing Platform, strengths in leadership and team work.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Publicis Groupe
Bogotá
09.2020 - Current
- Manage team of marketing professionals developing and implementing digital campaigns for region (Colombia, Ecuador and Peru), guaranteeing highest quality standards for client (AB InBev)
- Tracking, data analysis and evaluation of results to enhance marketing campaigns.
- Guide local personnel on best practices, protocols and new trends in paid platforms
- Development and implementation of processes to improve time and effectiveness of campaign implementation, reducing percentage of errors to 0%
- Analyzed and reported social media and online marketing campaign results
Senior Performance Analyst
Reprise Digital
Bogotá
05.2018 - 09.2020
- Managed social media accounts for diverse clients, generating interest for existing and upcoming product or service releases.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Maintained expert-level skills in digital platforms such as Facebook Ads, LinkedIn, Twitter and Google Ads.
- Analyzed costs and efficiencies to improve performance of online campaigns.
Marketer and Digital Campaigns Analyst
AltaTec
Bogotá
07.2016 - 05.2018
- Planned and implemented marketing initiatives focused on obtaining performance results to promoting business development.
- Monitor and optimize daily digital campaigns across objectives and budget, supporting me with quantitative and qualitative key performance indicators.
- Strategy, planning and execution of creative content for digital marketing campaigns, content for different social networks or various providers.
- Planning, design and execution of e-mail marketing, debugging of databases and measurement of results.
- Analysis and reporting of general campaign results implemented, to create new strategies under results.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 200%
Education
Publicist - Advertising
Central University
Bogotá03.2020
Bachelor of Design - Graphic Design
CUN
Bogotá12.2010
Skills
- Social Media Campaigns
- Social Media Strategy
- Marketing and Advertising
- Digital Marketing Strategy
- Google AdWords
- Google Analytics
- Strategic Marketing
- Market Trends Analysis
- Microsoft Office
- Staff Management
Certification
- Facebook Certified Media Buying Professional, Oct 2022
- Facebook Certified Media Planing Professional, Nov 2022
- Certified Google Search, Display, Video, Shopping and Analytics, Sep 2022
Languages
Spanish
Bilingual or Proficient (C2)
English
Beginner (A1)
Timeline
Digital Marketing Manager
Publicis Groupe
09.2020 - Current
Senior Performance Analyst
Reprise Digital
05.2018 - 09.2020
Marketer and Digital Campaigns Analyst
AltaTec
07.2016 - 05.2018
Publicist - Advertising
Central University
Bachelor of Design - Graphic Design
CUN
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