Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Alejandro Gari

Alejandro Gari

Music Marketing Executive | On-Air Personality & Voice Over
Bogota,

Summary

Head of Music Editorial Team & Streaming Strategies for ONErpm and Diverge Records in Andean Region, leading playlists curation and marketing plans for music releases to Music platforms.

I am also a current figure in Colombia's music journalism scene, hosting and DJing at La X Más Música 103.9 FM.

My goal is to drive innovation and growth in Latin America's media and music industries by connecting streaming platforms, independent projects, and major record labels.

I had remarkable experience as a music programming specialist for YouTube Music and YouTube.com, overseeing music curation and editorial strategy for Colombia and 12 other Latin American countries, managing influential editorial playlists.

Overview

7
7
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

DSP Marketing Manager & Music Editorial Lead

ONErpm
01.2023 - Current
  • Music Programming Curator and Editorial lead for ONErpm and Diverge Records catalog & playlist ecosystem optimization (140+ Playlists) for South America's Andean Region and the Southern Cone, based on relevant trend consumption, concept re-branding & cultural market necessities on each genre & region.


  • Lead marketing strategies for the label's releases driven to Consumption, storytelling, project positioning and partner relations with the streaming platforms (DSPs) for the optimal execution of them.
  • Construction of editorial pitches for Music Releases & Catalog Campaigns.
  • Strategic advices and contribution of marketing plan ideas for musical projects at any-level stage.
  • Partner Relations & Strategic Alliances with digital platforms such as: Spotify, Apple Music, YouTube Music.

Radio Host / Digital Media Strategist /Audio Producer

La X Más Música (103.9 FM) Todelar Radio
03.2021 - Current
  • 'De la A a la X' Saturday's show DJ & Host.
  • Sound City - Monday to Friday Prime time host
  • Digital Content Strategist & Social Storyteller on Station's Social Media
  • Content Producer for 'Mañanas X', the station's morning show.
  • Audio Editing for the general content and radio shows nationwide (Bogota, Cali and Medellin).
  • Official Voice-Over

Music Programming Specialist - YouTube

Google / Cognizant
06.2022 - 12.2022
  • Playlists Creator & Curator specialized in Latin Music, Global Anglo Pop, Urbano & Reggaeton.
  • Programmer of some of the most important flagship playlists of the app such as 'La Lista', 'Pon Reggaeton' & 'Hashtag Hits.'
  • Monitor, analyze and optimize the performance of all playlists assigned.
  • Trend Analyst and Storytelling Content Opportunities driven to the platform
  • Programmmer of Music Shelves & Collections based on cultural movements for YouTube Music & YouTube (.com).

Podcast Producer - Audio Editor & Scriptwriter

Bilingual Podcast by Alejandro Marin
10.2020 - 03.2021

Producer of one of the most listened entertainment podcast in Colombia, hosted by Alejandro Marín a remarkable media figure in Latin American Pop Culture.

Host

La 92 (92.9 FM) Todelar Radio
01.2019 - 11.2020
  • Host of 'Modo Nocturno' and 'Oasis 92' shows, at one of the Top 40 best radio stations in Colombia.
  • On air content producer of most of the shows and the official voice over of the station.

Tour Manager

Árbol Naranja
01.2019 - 07.2019
  • Tour Manager of the headliners at Sonar Festival and Estereo Picnic in Bogota.

Education

Social Communication - Music Journalism & Radiophonic Production

Pontificia Universidad Javeriana
Bogotá, Colombia
05.2017 - 01.2021

Skills

  • Music Marketing Strategies (Any-Level Artists)

  • Digital Streaming Expert

  • Music Journalism

  • Audio Editing & Sound Design

  • Music Programming & Curation

  • Voice-over & Radio Hosting

  • Editorial Strategy & Partnership Relations

  • Teamwork & Content Creation

  • Data Analysis

  • Bilingual Communication (Spanish – Native English – C1)

Timeline

DSP Marketing Manager & Music Editorial Lead

ONErpm
01.2023 - Current

Music Programming Specialist - YouTube

Google / Cognizant
06.2022 - 12.2022

Radio Host / Digital Media Strategist /Audio Producer

La X Más Música (103.9 FM) Todelar Radio
03.2021 - Current

Podcast Producer - Audio Editor & Scriptwriter

Bilingual Podcast by Alejandro Marin
10.2020 - 03.2021

Host

La 92 (92.9 FM) Todelar Radio
01.2019 - 11.2020

Tour Manager

Árbol Naranja
01.2019 - 07.2019

Social Communication - Music Journalism & Radiophonic Production

Pontificia Universidad Javeriana
05.2017 - 01.2021
Alejandro Gari Music Marketing Executive | On-Air Personality & Voice Over