James Kuang
Erie
Summary
Recent MBA graduate from the University of Colorado Boulder - Leeds School of Business with a focus on digital marketing strategy and analytics. Skilled in using data-driven insights to optimize campaigns and enhance brand visibility across digital channels. Seeking opportunities to contribute to innovative marketing teams and help businesses grow their digital presence.
Overview
5
5
years of professional experience
Work History
Digital Marketing Consultant (Short-Term Internship)
Marathon Ginseng
08.2024
- Advised a small business on improving its social media presence across Instagram and Facebook
- Delivered a tailored content calendar and competitive analysis to guide future marketing strategy
- Provided actionable insights to increase local engagement and drive brand visibility
- 2-week engagement
Chief Operating Officer / Lead Teacher
Sunset Academy
08.2018 - 05.2023
- Oversaw daily operations of a licensed childcare facility serving approximately 125 students and families
- Led the center through COVID-19 disruptions, adapting safety protocols, staffing, and parent communications to meet evolving state and public health requirements
- Managed compliance and training for a team of 40 staff, including virtual onboarding and procedural updates
- Developed curriculum plans and led classroom instruction focused on early childhood development
- Implemented process improvements to increase operational efficiency and ensure regulatory compliance
- Communicated regularly with parents to support student development and maintain trust in the center's mission during uncertain times
Education
Master of Business Administration (MBA) - Digital Marketing
University of Colorado Boulder - Leeds School of Business
05.2025
Bachelor of Science - Speech-Language Pathology
University of Texas At Dallas
Richardson, TX01.2020
Skills
- Google Analytics
- A/B Testing & Experiment Design
- Microsoft Excel (PivotTables, VLOOKUP, Data Visualization)
- SEO & SEM Strategy
- Google Ads & Meta Ads
- Email Marketing (Mailchimp, HubSpot)
- Data Visualization (Tableau)
- Strong Communication & Cross-Functional Collaboration
- Strategic Thinking & Campaign Optimization
- Customer engagement strategies
- Social media best practices
- Web analytics
- Project management tools
Languages
English
Native or Bilingual
Chinese (Mandarin)
Limited Working
Interests
- Photography
- Environmental Stewardship
- Rock Climbing
Timeline
Digital Marketing Consultant (Short-Term Internship)
Marathon Ginseng
08.2024
Chief Operating Officer / Lead Teacher
Sunset Academy
08.2018 - 05.2023
Master of Business Administration (MBA) - Digital Marketing
University of Colorado Boulder - Leeds School of Business
Bachelor of Science - Speech-Language Pathology
University of Texas At Dallas
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