Alejandro Figuera
Bogotá,Bogotá D.C
Summary
Experienced digital marketing specialist with a strong background in computer science. Skilled in leveraging technical expertise to drive innovative digital marketing strategies and campaigns. Proficient in utilizing data analysis and coding skills to optimize marketing performance and ROI. Passionate about combining technology and marketing to achieve business objectives and drive growth.
Overview
5
5
years of professional experience
Work History
Bilingual Customer Service Representative
Teleperformance
2023.09 - 2024.02
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates and average handling time, resulting in a 15 % increase in overall client satisfaction scores.
- Increased efficiency and performance by monitoring team member productivity and providing feedback.
- Proactively identified areas for improvement in processes or procedures, implementing changes that led to enhanced service delivery.
Digital Marketing Manager
Federación Venezolana De Taekwondo
2021.05 - 2022.03
- Developed marketing content such as blogs, promotional materials, and advertisements for social media and grew the enrollments by 30 %.
- Increased customer engagement through social media.
- Monitored return on investment of online and social media marketing efforts, leading to a budget increase of 20 %.
- Utilized cold calling, networking, and prospecting techniques to develop new leads.
- Analyzed competitor activity in the marketplace to inform positioning, messaging, and promotional strategy adjustments.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
SEO Analyst
MundoCuentas
2019.03 - 2021.04
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
- Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
- Boosted customer engagement by creating high-quality, shareable content that adheres to SEO best practices.
SEO Content Writer
WebMediums
2020.02 - 2020.06
- Crafted and implemented strategies to increase search visibility and website traffic.
- Optimized website content and images to improve search engine rankings, achieving the first page in the SERPS.
- Crafted SEO-friendly content for Google News to increase organic traffic.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Assistant Manager
English And Management Learning
2019.01 - 2020.02
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Created an e-learning system on Wordpress.
- Established lead-focused social networks.
- Taught English part-time in both physical and remote locations.
Education
Bachelor of Computer Science -
07.2018
- Fourth Semester for Computer Science career at IUTA, 2018.
- Project Management at Alison Academy, 2022
- Networking Basics at Cisco Networking Academy, 2022
- Python for Data Analysis at Code Academy, 2023
Skills
- Problem-Solving
- Copywriting expertise
- Social Media Management
- Search Engine Optimization
- Data Entry
- WordPress
- Customer Support
- MS Office
- Product Sales
- Business Development
- Creative Thinking
- Competitor Analysis
Languages
Spanish
Native language
English
Advanced
C1
Italian
Elementary
A2
Russian
Elementary
A2
Timeline
Bilingual Customer Service Representative - Teleperformance
2023.09 - 2024.02
Digital Marketing Manager - Federación Venezolana De Taekwondo
2021.05 - 2022.03
SEO Content Writer - WebMediums
2020.02 - 2020.06
SEO Analyst - MundoCuentas
2019.03 - 2021.04
Assistant Manager - English And Management Learning
2019.01 - 2020.02
IUTA - Bachelor of Computer Science,