Adriana Richards
Longmont
Summary
I bring over 5 years of programmatic sales experience working with agencies and brand-direct clients, along with a decade of entrepreneurial background as a business owner, developing strong client relationships and leading a service-based practice. Across both roles, I’ve built a career around growing client relationships, driving revenue, and delivering results. I’m comfortable navigating complex sales cycles, working with executive teams, and collaborating with cross-functional partners to make sure campaigns perform and clients stay happy.
Overview
6
6
years of professional experience
Work History
Programmatic Growth Director
Ai Digital
06.2024 - Current
- Drive revenue growth across programmatic channels (CTV, display, native, audio, video, DOOH), focusing on agency and brand-direct clients in B2B, DTC, Higher Education, and Finance.
- Manage the full sales cycle from prospecting to close; currently booked at 115% of 2026 annual quota.
- Partner with executive leaders at agencies and brands to uncover challenges, scope media strategies, and deliver consultative solutions with measurable impact.
- Collaborate with planning, ad ops, and strategy teams to ensure seamless execution, client satisfaction, and 100% retention.
- Serve as a flagship member of the West Coast sales team, shaping a culture built on performance, collaboration, and client-first innovation.
Programmatic Account Executive
StackAdapt
04.2022 - 06.2024
- Cultivated and managed a diverse portfolio of agency & brand-direct clients, establishing a book of business valued at over $6MM annually.
- Delivered persuasive sales presentations and proposals, closing new business averaging $175K per deal.
- Maintained client retention rates above 90% through proactive issue resolution and consultative account management.
- Consistently achieved net new growth rate of over 20% by engaging in consultative sales with C-suite executives.
Senior Programmatic Account Associate
Brandzooka
01.2022 - 04.2022
- Prospected, qualified, demoed, closed, and onboarded new clients to the platform.
- Mentored and trained junior associates, sharing best practices for success.
- Increased sales revenue by $196K in 12 months across 49 newly acquired clients.
- Consistently exceeded sales targets by over 20%.
Programmatic Account Associate
Brandzooka
02.2020 - 01.2022
- Collaborated with account teams to build programmatic media strategies tailored to client objectives.
- Applied consultative sales strategies to overcome objections and maximize sales activity.
- Generated leads through networking, cold calling, and social media prospecting.
Education
BBA - Marketing
University of Georgia
Athens, GA12-2013
Skills
- Sales Leadership
- Enterprise Sales Strategy
- Revenue Growth
- Programmatic Media Expertise
- Salesforce
- Sales Forecasting
- Relationship Building
- Persistence
- Executive Relationship Management
Languages
Spanish
Native or Bilingual
Timeline
Programmatic Growth Director
Ai Digital
06.2024 - Current
Programmatic Account Executive
StackAdapt
04.2022 - 06.2024
Senior Programmatic Account Associate
Brandzooka
01.2022 - 04.2022
Programmatic Account Associate
Brandzooka
02.2020 - 01.2022
BBA - Marketing
University of Georgia