Abigail Dilger

Littleton,CO

Summary

Marketing leader with over 10 years of experience driving demand generation and integrated marketing programs that increase engagement, pipeline, and revenue. Skilled in campaign strategy, cross-functional execution, and using data insights to optimize marketing performance across the buyer journey.

Overview

years of professional experience

Work History

Senior Manager, Marketing Programs

ON24

Remote

10.2024 - Current

Lead strategy and execution of integrated marketing programs designed to drive engagement, pipeline growth, and revenue across the buyer journey.
Partner with demand generation, brand, product marketing, and sales teams to plan and execute multi-channel campaigns aligned to go-to-market priorities.
Develop and manage marketing initiatives including digital campaigns, virtual events, and content programs to engage key audiences.
Use insights from Marketo, Salesforce, DOMO, and ON24 to measure campaign performance and continuously optimize programs.
Establish scalable processes and collaborate with stakeholders to ensure consistent execution across marketing initiatives.

Webinar Program Manager

Slack, A Salesforce Company

Remote

04.2020 - 10.2024

Owned and oversaw the entire webinar program, ensuring smooth operation and alignment with organizational goals.
Achieved a remarkable 10% increase in leads during the first year of managing the webinar program.
Successfully achieved 90% year-over-year growth in marketing pipeline within the first two years of running the program.
Engaged in cross-functional collaboration to curate compelling content that engaged attendees and drove pipeline.
Oversaw comprehensive program promotion across multiple channels including email, social media, and advertising.
Conducted thorough reporting and post-event analysis to evaluate program effectiveness.

Marketing & Sales Specialist

MeetingOne

Denver, CO

11.2016 - 04.2020

Managed and optimized multiple marketing platforms, including email, social media and website, to align strategies and achieve quarterly ROI goals.
Planned and executed MeetingOne events, managing all aspects from venue selection and budget oversight to logistics and post-event evaluation for effective execution and strategic alignment.
Led demand generation activities including managing nurture programs, creating sales plays, conducting webinars, and implementing content marketing strategies.
Analyzed marketing data to assess impact and inform future strategies.

Marketing & Events Coordinator

Cherokee Ranch & Castle Foundation

Sedalia, CO

07.2014 - 11.2016

Managed and executed public events and end-to-end marketing campaigns, ensuring seamless delivery and measurable results.

Education

Bachelor of Arts - Marketing, Minor in Public Relations

University of Northern Iowa

05.2014

Skills

Marketing Platforms: Salesforce, Marketo, DOMO

Webinar Platforms: ON24, Zoom, Adobe Connect

Websites

Timeline