Andrea Leal
Bogotá Colombia
Summary
Digital marketer with 7 years of hands-on experience in developing and executing highly successful online marketing strategies. Proven expertise in driving brand awareness, lead generation, and revenue growth across diverse industries. Experienced in leveraging digital channels such as SEO, social media, email marketing and content creation to maximize customer engagement and conversions.
Overview
9
9
years of professional experience
6020
6020
years of post-secondary education
4
4
Languages
Work History
CRM Marketing Associate
UrbanStems
09.2024 - Current
- Achieved a 30% increase in email open rates and a 5% rise in click-through rates by implementing personalized email content and subject lines
- Proficient in email marketing analytics tools such as Bloomreach and Google Analytics
- Generated detailed email and SMS campaign reports and used data-driven insights to make real-time adjustments
- Conducted rigorous A/B testing on email subject lines, content, and design, leading to a 25% increase in email engagement and conversion rates
- Proficient in SMS marketing tools, including Attentive
- Utilized SMS analytics to gain insights into customer preferences, enabling data-driven decision-making for future marketing strategies
- Successfully collaborated with cross-functional teams, enhancing email campaign effectiveness by 30%
Marketing Strategist
Talentus
08.2023 - 09.2024
- Design eye-catching graphics, images, and visuals for social media posts
- Create graphics for marketing campaigns, promotions, and advertisements
- Create visually appealing and professional PDF documents for reports and guides
- Achieved a 50% growth in social media followers within six months through targeted content strategies and community engagement
- Implemented an organized content calendar, resulting in a 35% increase in content output and consistency
- Integrated HubSpot CRM with marketing efforts, enhancing lead tracking and communication efficiency, resulting in a 5% increase in customer retention
- Track key performance indicators (KPIs) and provide regular reports to showcase marketing performance and ROI
Digital Marketing Specialist
Blokhaus Real Estate and Investments
10.2022 - 08.2023
- Collaborated with the design team to create visually appealing landing pages with SEO optimized content
- Researched and analyzed website analytics using Google Analytics to identify key areas for improvement; implemented changes to meta descriptions, H1 tags and website structure
- Wrote SEO content for the company's website by conducting keyword research using Semrush; increased website traffic by 25% and improved SERP ranking by 7 positions
- Developed and executed a social media plan for Instagram, Twitter, and TikTok; grew Instagram followers by 30% and increased engagement rate by 50% through daily content management and targeted ad campaigns
- Analyzed and enhanced ad performance using A/B testing, targeting options and customer segmentation; achieved 20% reduction in cost per lead and 5% increase in conversion rate
- Led Twitter influencer campaigns that delivered a 30% increase in brand engagement within 3 months
- Created 108 email marketing campaigns on ActiveCampaign, resulting in an increase in open rates and click-through rates
Community Manager
Squid App
07.2021 - 10.2022
- Conceptualized and executed social media strategy that increased Facebook and TikTok followers by 70%
- Managed end-to-end social media content creation process, ideated and produced 508 high-engagement video content for TikTok
- Conducted a comprehensive outreach campaign to prospective publishing partners, resulting in an increase in new collaborations
- Monitored community feedback on social media and in-app reviews; identified and resolved 308 customer issues, resulting in an increase in positive reviews
Traffic Manager
AL Agencia
05.2017 - 07.2021
- Led the development and execution of the client's advertising strategy by creating custom audiences, implementing conversion tracking and improving ad copy; drove a 20% increase in online sales within 3 months
- Managed and optimized 108 client social media ad campaigns; increased overall ROI through A/B testing, audience segmentation and bid adjustments
- Maintained e-commerce stores for clients using Shopify, customized themes and plugins to increase conversion rates and reduce checkout time
- Revamped retargeting campaigns by analyzing audience behaviors and proposing new targeting strategies
Marketing Assistant
Go English
01.2016 - 05.2017
- Consolidated and de-duplicated CRM records from multiple sources, resulting in a 20% reduction in data entry time for the marketing team
- Developed and implemented a content calendar strategy, producing and publishing 508 blog posts using WordPress, increasing organic traffic by 25%
- Revamped social media content and defined the blog post calendar for 2 months aligning with brand strategy
- Conducted A/B testing on email campaigns using Mailchimp and eliminated low-performing content
Education
Bachelor's Degree - Business Administration
International University of Monaco
Monte CarloMaster's Degree - Digital Marketing
IM Digital Business School
Postgraduate Degree - Online Communications
Universidad Autonoma De Barcelona
Skills
- Adobe Illustrator
- WordPress
- Hootsuite
- Semrush
- ActiveCampaign
- Clickfunnels
- Hubspot
Timeline
CRM Marketing Associate
UrbanStems
09.2024 - Current
Marketing Strategist
Talentus
08.2023 - 09.2024
Digital Marketing Specialist
Blokhaus Real Estate and Investments
10.2022 - 08.2023
Community Manager
Squid App
07.2021 - 10.2022
Traffic Manager
AL Agencia
05.2017 - 07.2021
Marketing Assistant
Go English
01.2016 - 05.2017
Bachelor's Degree - Business Administration
International University of Monaco
Master's Degree - Digital Marketing
IM Digital Business School
Postgraduate Degree - Online Communications
Universidad Autonoma De Barcelona
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